Learning Outcomes After studying this chapter, you should be able to: 1.Describe the objectives and roles of societal activists 2.Compare and contrast societal interest groups’ and business interest groups’ operations and financing 3.Explain the difference between peak and trade groups and their advantages and disadvantages 4.Describe the objectives and roles of business interest groups 5.List and briefly explain seven strategies activists use against business 6.List and briefly explain eight nonmarket strategies business interest groups use against activists 7.Compare and contrast strategies used by activists and businesses against each other 8.Define the key terms in the chapter
The Objectives and Roles of Activists Roles of Activists Provide information about business activities Develop nonmarket agenda issues for business Set voluntary standards and influence laws and regulations Pressure business and government to change activities, policies, and procedures
The Objectives and Roles of Business Interest Groups Roles of Business Interest Groups Provide information Set voluntary standards and influence laws and regulations Advocate the business side of the issue Advocate to society and government and to provide services to their members Provide member services
Figure 7.4Nonmarket Strategies Businesses Use Against Activists Gaining Community Public Sentiment for Being Socially Responsible Grand Nonmarket Strategies Lockouts Grassroots Efforts News Media Relations and Advocacy Advertising Building Coalitions Appeal to Government Litigation
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