Growth and Development Group formation in the U.S. has occurred in waves. After the Civil War, the birth of a national economy spurred national agricultural organizations and trade unions. Progressive Era, 1890 to 1917, brought broad- based economic organizations as well as NAACP and the Audubon Society. 1960-1980: wave of organizational growth –Specialized interest groups, government interest groups, single issue groups, citizen groups emerged. –Growth due to changes in politics, law and technology
Persuading the Public Overlaps a bit with grassroots lobbying Focus primarily on issue advocacy –Advertising campaigns that attempt to influence public opinion on an issue –Communicate with citizens even when no specific legislation or regulation is at issue Direct mail is another tool interest groups use. –Computer-generated letters, faxes, and other communications to people who might be sympathetic to an appeal for money or support Generating media coverage for the group and its agenda
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