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Introduction to the Newly Revised Strong Interest Inventory® Tool

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Presentation on theme: "Introduction to the Newly Revised Strong Interest Inventory® Tool"— Presentation transcript:

1 Introduction to the Newly Revised Strong Interest Inventory® Tool
George Fitzsimmons, Ph.D.

2 Indicators of Success at Stanford University~1920
Honours Students remain committed to their first admission Major Field experiences are 'comfortable' for students Job satisfaction in their Major field is realized

3 About the Author Edward K. Strong
Searched for occupationally related interests, activities, attitudes, academic courses, and occupational titles as measured using professional samples. Those test items that 80% of the job satisfied, experienced professionals marked in the same way (Like, Indifferent, or Dislike) would become the scoring key for that profession. The more similar an individual's responses were to the key, the more likely they would share similar interests, attitudes, beliefs, and values with their course of studies, instructors and eventually colleagues. Normed with working professionals in a specific occupation, key by gender.

4 Strong Theory What people do is a reflection of their interests
People of similar interests will be satisfied in those occupations given their values, knowledge, and abilities are also the same Empirical data is based on research, experiment for observation vs. theoretical data that is based on assumptions, predictions. Results are reported according to gender because research has shown that males and females give different Holland codes to the same careers. For instance, an athletic trainer is categorized as a social career by females but as a realistic career by males.

5 Accountants 21 years old Satisfied in their work 3 years in occupation
Typical work tasks

6 Strong Theory What people do is a reflection of their interests
People of similar interests will be satisfied in those occupations given their values, knowledge and abilities are also the same The Strong measures interests, not abilities Empirical data is based on research, experiment for observation vs. theoretical data that is based on assumptions, predictions. Results are reported according to gender because research has shown that males and females give different Holland codes to the same careers. For instance, an athletic trainer is categorized as a social career by females but as a realistic career by males.

7 From Job Specific to a More Generalizable Typology
John Holland's observations about social learning, skill development, and home/family/work environment provided six cluster analyses. These are now known as the Realistic, Investigative, Artistic, Social, Enterprising, and Conventional types John Campbell incorporated this typology in a 1974 revision known to many as the Strong-Campbell Interest Inventory General Representative Sample (GRS) by gender 2,250+2,250

8 Power of One Instrument with:
220 sets of Occupational Standards Compares client to response patterns of happy, experienced, workers of same gender and Two substantial representative samples Compares client to same gender population of "everywoman" or "everyman"

9 Who can take the Strong? Must be fluent in English
Grade 8 is earliest, better in Grade 10 Interests stabilize around age 25, although pattern evident by Grade 8 Grade 8 reading level

10 Overview of Revised Strong
Data collection represents U.S. population New 5 point question format Updates to the General Occupational Themes Advances to the Basic Interest Scales Updates to the Occupational Scales Addition to the Personal Style Scales Report designed to improve client understanding

11 Changes to Items on Questionnaire
New question content Six sections on the inventory down from eight New 5-point question format Strongly Like Like Indifferent Dislike Strongly Dislike

12 New Item Format

13 Before a Student takes the Strong, remind them…
To take the assessment at a time and place that is relaxed and quiet, where they won’t be disturbed To take the entire assessment at one sitting To allow minutes to complete the assessment That no one answer will affect their results, so try to give the first answer that comes into their mind That their results are confidential and won’t be shared without their permission

14 Strong Profile Sample Report

15 Strong Profile, page 9

16 The Hexagon of General Occupational Themes (GOTs)
Realistic Investigative Conventional Artistic Enterprising Social

17 A Counsellor’s Codes Career Counselor - SEA Career Director - EAS
“Mature” Director - AES Education Consultant - EAS

18 Realistic GOT: Realistic Investigative Artistic Conventional
Enterprising Social

19 Realistic: The Doers Likes to work with their hands, tools, machinery,
computer networks Rugged, practical, physically strong Enjoy fixing, building, repairing, working outdoors Described as practical, persistent, adventurous, sensible, self-reliant Buys boats, campers, hiking/sporting equipment, power tools, GPS Interests: Motivated to use hands-on skills to produce tangible results Likes to work with their hands, tools, machinery, computer networks Rugged, practical, physically strong Described as practical, persistent, adventurous, sensible, self-reliant Buys boats, campers, hiking equipment Workplace Manufacturing or industrial firms with tangible products Construction, mining and energy industries Transportation fields (air, trucking, local transit, etc.) The outdoors; small, rural communities Situations permitting casual dress Sample Job titles: Forester Carpenter Veterinarian Radiological Technologist

20 Realistic Work Environments
Manufacturing or industrial firms with tangible products Construction, mining and energy industries Transportation fields (air, trucking, local transit, etc.) The outdoors; small, rural communities Situations calling for minimal interaction with others Situations permitting casual dress Organizations structured with clearly drawn lines of authority (armed forces, law enforcement, etc.)

21 Realistic Job Titles Forester Law Enforcement Officer Carpenter
Engineer Veterinarian Computer & IS Manager Radiologic Technologist

22 Realistic Theme What kind of car do they drive?
Chevy Truck, 4-wheel drive SUV, Jeep What would be their ideal vacation? Camping, attend sporting event, fishing, golf school, outward bound, hiking, National Hiking Trail of Canada What motivates them? Hands-on, tangible results What do they read? Sailing magazines, western and adventure novels, home repair booklets, ESPN magazine, Sports Illustrated

23 GOT: Investigative Investigative Realistic Artistic Conventional
Enterprising Social

24 Investigative: The Thinkers
Likes to gather information, uncover new facts/theories, and interpret data Have a strong scientific, inquiring orientation Potentially competent in science, math, analysis, writing and problem solving Described as curious, independent, reserved, rational, non-conforming Buys telescopes, computers, electronic equipment, books, puzzles Interests: Motivated to probe questions of intellectual curiosity Likes to gather information, uncover new facts/theories, and interpret data Potentially competent in science, math, analysis, writing and problem solving Described as curious, independent, reserved, rational, non-conforming Buys telescopes, computers, electronic equipment, sailboats, etc. Workplace Research and design laboratories Universities and colleges Medical facilities Scientific foundations and think tanks Job titles Chemist R&D Manager Veterinarian Respiratory Therapist Science Teacher

25 Investigative – Work Environments
Unstructured organizations that allow freedom in work styles Research and design laboratories and firms Universities and colleges Medical facilities Computer-related industries Scientific foundations and think tanks

26 Investigative Job Titles
Chemist Software Developer R&D Manager Veterinarian University Professor Respiratory Therapist Physician Science Teacher

27 Investigative Theme What kind of car do they drive?
Bicycle, Volvo, “Hybrid” What would be their ideal vacation? Archeological dig, space camp, science museum, African safari, Smithsonian, scuba diving, visit ruins What motivates them? Curiosity, learning, knowledge What do they read? Scientific journals, real-life crime novels, mystery novels, Consumer Reports, science fiction novels, biographies

28 GOT: Artistic Artistic Realistic Investigative Conventional
Enterprising Social

29 Artistic: The Creators
Enjoys art, music, drama, anything cultural Creativity expressed in many forms Ideas, writing, appreciating and/or creating art, counseling, developing programs, etc. Described as impulsive, non-conforming & independent Buys art objects, art supplies, theater tickets, music CD’s, musical instruments, colorful things Interests: Motivated to express themselves through their work Express their interests in leisure as well as vocational activities Described as impulsive, non-conforming & independent Buys art objects, books, instruments Workplace Unstructured, flexible organizations that allow self-expression Institutions that teach artistic skills (universities, music & dance schools, art institutes, etc.) Museums, libraries, galleries Job titles Librarian Urban & Regional Planner Broadcast Journalist Medical Illustrator Public Relations Director Musician

30 Artistic - Work Environments
Unstructured, flexible organizations that allow self-expression Artistic studios (preferably their own) Theaters and concert halls Institutions that teach artistic skills (universities, music & dance schools, art institutes, etc.) Museums, libraries, galleries Advertising, public relations, graphic design and interior-design firms

31 Artistic Job Titles Artist Architect Librarian Lawyer
Urban & Regional Planner Broadcast Journalist Medical Illustrator Public Relations Director Musician

32 Artistic Theme What kind of car do they drive?
Volkswagen Bug, PT Cruiser, Cargo Van, Mini Cooper What would be their ideal vacation? NYC to see Broadway shows, Venice to see art, art/acting/dance workshop, visit museums/galleries What motivates them? Self- expression What do they read? Pulitzer prize novels, artistic technique books, book reviews, Rolling Stone magazine

33 Social GOT: Social Realistic Investigative Conventional Artistic
Enterprising

34 Social: The Helpers Likes to work with people, often in groups
Enjoy helping, nurturing, and teaching, especially young people Solve problems through discussions of feelings and interactions with others May enjoy working with people through leading, directing and persuading. Described as humanistic, idealistic, cooperative Spends money on social events and charity Interests Motivated to help and empower Likes to work with people, often in groups Enjoy helping, nurturing, and teaching, especially young people Solve problems through discussions of feelings and interactions with others May enjoy working with people through leading, directing and persuading. Described as humanistic, idealistic, cooperative Spends money on social events and charity Workplace Medical service and healthcare facilities Mental health clinics Job titles Parks & Recreation Manager School Counselor School Administrator Registered Nurse Elementary School Teacher Dietitian

35 Social – Work Environments
Social service agencies Schools Religious organizations Human resources departments Medical service and healthcare facilities Mental health clinics

36 Social Job Titles Parks & Recreation Manager Social Worker
Athletic Trainer School Counselor School Administrator Registered Nurse Elementary School Teacher Dietitian Community Service Director

37 Social Theme What kind of car do they drive?
Mini-van, SUV, school bus, Suburban What would be their ideal vacation? Habitat for Humanity, Cruise with their friends/family, family reunion, beach house vacation, Disney Land What motivates them? Helping others What do they read? Oprah magazine, People magazine, Nora Roberts novels, Living section of newspaper, self help books

38 GOT: Enterprising Enterprising Realistic Investigative Conventional
Artistic Enterprising Social

39 Enterprising:The Persuaders
Enjoy working with other people and leading them toward organizational goals and/or economic success Likes to lead groups, give speeches, manage people and projects, persuade Seeks positions of leadership, power, status Described as persuasive, adventuresome, competitive, energetic, sociable, optimistic Buys nice cars, good clothes, country club memberships, latest electronic equipment Interests: Motivated to persuade others of the merits of an idea or product Enjoy working with other people and leading them toward organizational goals and/or economic success Seeks positions of leadership, power, status Likes to lead groups, give speeches, manage people and projects, persuade Described as persuasive, adventuresome, competitive, energetic, sociable, optimistic Buys country club memberships, sporting event tickets, nice cars Workplace: Industrial and manufacturing firms Seats of power and finance (large corporations, brokerage firms, executive offices, etc.) Retail and wholesale firms Job titles: Investments Manager Restaurant Manager Realtor Operations Manager Buyer Marketing Manager Human Resources Manager

40 Enterprising – Work Environments
Industrial and manufacturing firms Government and political organizations Seats of power and finance (large corporations, brokerage firms, executive offices, etc.) Retail and wholesale firms Fund-raising organizations Independently owned businesses

41 Enterprising Job Titles
Investments Manager Restaurant Manager Realtor Operations Manager Buyer Marketing Manager Human Resources Manager Chef Elected Public Official

42 Enterprising Theme What kind of car do they drive?
Lexus, Porsche, BMW, Cadillac, Lincoln, high-end SUV What is their ideal vacation? Luxury cruise, spa retreat, African safari, week of golf, week in the the Hamptons or Cape Cod, skiing in Lake Tahoe, anywhere they can network What motivates them? Persuading others What do they read? Wall Street Journal, Travel and Leisure magazine, Fortune, Donald Trumps biography, Steven Covey books

43 GOT: Conventional Conventional Realistic Investigative Artistic
Enterprising Social

44 Conventional:The Organizers
Likes activities requiring attention to detail, organization, accuracy and data systems Enjoys mathematics and data management activities Described as practical, organized, systematic, accurate, conscientious Spend their money on bonds and CD’s, PDA’s, file cabinets and shelves, hobby collections Interests Motivated to organize information and bring order to data and things Likes activities requiring attention to detail, organization, accuracy and data systems. Enjoys mathematics and data management activities Described as practical, organized, systematic, accurate, conscientious Buys hobby collections (stamps, antiques, etc), home improvement supplies, games Workplace Large corporations Business offices Accounting firms Job titles Paralegal Financial Analyst Accountant Nursing Home Administrator Food Services Manager Business Education Teacher

45 Conventional – Work Environments
Large corporations Business offices Financial institutions (banks, credit companies, etc.) Accounting firms Quality control and inspection departments Structured organizations with well-ordered chains of command

46 Conventional Job Titles
Banker Computer Systems Analyst Paralegal Actuary Financial Analyst Accountant Nursing Home Administrator Food Services Manager Business Education Teacher

47 Conventional Theme What kind of car do they drive?
Honda Accord, Saturn, fuel efficient What would be their ideal vacation? Habitat for Humanity, site-seeing in historical city, knitting workshop, pre-programmed tour, volunteer at food bank,same beach house every year What motivates them? Organizing and bringing order to data/things What do they read? Real Simple magazine, Martha Stewart Living magazine, “beach” novels, how-to & hobby books, investment magazines

48 The Hexagon of General Occupational Themes
Realistic Investigative Conventional Artistic Enterprising Social

49 Flat Profiles Narrow or well-defined interests
Little knowledge of the world of work Cultural differences Altered mood Pervasive “indifferent” or “dislike” style Low self-esteem Family or peer pressure Unwillingness to work

50 Strong Profile, page 9

51 Total Percentage Normal Ranges
Mean Bounds Strongly Like 11 0 - 27 Like 24 5 – 43 Indifferent 25 5 - 45 Dislike 19 0 - 39 Strongly Dislike 21 0 - 56

52 Elevated Profiles Multi-potentialed Diversity of interests
Desire to keep all their options open Trying to please everyone Fear of appearing negative Pervasive “like” or “strongly like” style

53 Strong Profile, page 9

54 Strong Profile, page 2

55 Strong Profile, page 2

56 Strong Profile, page 2

57 Interpretive Comments
Very high More interest than almost all women/men Top 10% of people with this interest High More interest than most women/men 15% above Moderate interest group Moderate About as much interest as most women/men 50% of population will be here Little Less interest than most women/men 15% below Moderate interest group Very little Less interest than almost all women/men Lowest 10% of people with this interest

58 Strong Profile, page 2

59 GOT Standard Score Ranges
Note: N = 2,250 (1,125 women and 1,125 men); numbers in parentheses above are percentiles. *Strong Interest Inventory Manual © 2005, by CPP, Inc. Printed with permission.

60 General Occupational Themes
Discuss with a partner What does it mean if your student’s top Strong code has a shorter bar than the second Strong code underneath it. John Switch

61 GOT Standard Score Ranges
Note: N = 2,250 (1,125 women and 1,125 men); numbers in parentheses above are percentiles. *Strong Interest Inventory Manual © 2005, by CPP, Inc. Printed with permission.

62 Strong Profile, page 2

63 General Occupational Themes
Look over all 6 Theme descriptors on the Strong Profile, p. 2 Underline any that seem like a good fit for you. Cross out any that don’t appeal to you. Confirm your top 3 theme codes in order of preference. Share with partner how your theme code is reflected in your current occupation

64 Strong Profile, page 9 A E S

65 Strong Profile, page 3

66 Strong Profile, page 9 A E S E C S E S A

67 Basic Interest Scale Questions
How will your high and very high Basic Interest Scales be satisfied in the career you are considering? How will your top 5 Basic Scales be incorporated into either your career or personal life? How could your life be enriched by incorporating more of your top 5 Basic Interest Scales into your work, leisure, school, and family?

68 New Basic Interest Scales
Computer Hardware and Electronics R Protective Services R Research I Human Resources and Training S Social Sciences S Marketing and Advertising E Entrepreneurship E Taxes and Accounting C Programming and Information Systems C Finance and Investing C

69 Re-titled Basic Interest Scales
2004 BIS 1994 BIS Mechanics and Construction Mechanical Activities Military Military Activities Visual Arts and Design Applied Arts Performing Arts Music/Dramatics Writing and Mass Communications Writing Teaching and Education Teaching Religion and Spirituality Religious Activities Healthcare Services Medical Service Management Organizational Management Office Management Office Services

70 Strong Profile, page 4

71 Strong Profile, page 5

72 Meaning of Occupational Scores
< 20 Likes and dislikes are mostly opposite of satisfied workers in that occupation; not a good match 20–29 Likes and dislikes are somewhat opposite of those of satisfied workers in that occupation; may not be a good match 30–39 Shares some likes and some dislikes of satisfied workers in that occupation; may or may not be good match 40–49 Shares many of the likes and dislikes of satisfied workers in that occupation; could be good match > 49 Shares most of the likes and dislikes of satisfied workers in the occupation; may be a very good match

73 Strong Profile, page 6

74 Strong Profile, page 7

75 New Occupational Samples
Administrative Assistant Chiropractor College Instructor Computer & IS Manager Computer Scientist Computer Systems Analyst Editor Engineering Technician ESL Instructor Financial Analyst Financial Manager Firefighter Geographer Network Administrator Operations Manager Production Worker Recreation Therapist Rehabilitation Counselor Retail Sales Representative Sales Manager Technical Sales Representative Technical Support Specialist Top Executive Urban & Regional Planner

76 With a partner, discuss…
What could it mean if a student scored Very similar on the Occupational Scale for Attorney And “Low” for the Basic Interest Scale for Law?

77 With a partner, discuss…
What could it mean if a student scored Similar on the Occupational Scale for Chef And “High” for the Basic Interest Scale for Culinary Arts?

78 Strong Interpretive, p. 5

79 Strong Interpretive, p. 6

80 Determining Your Occupational Scales Theme Code
Turn to p. 4 of the Strong Profile Copy the 1 to 3 letter theme code for each occupation on the Top 10 occupation list in the column below labeled “Codes for Top 10 Occupations” under #5 Assign points for each of the letters in the 10 codes as follows: Theme Letter Points 1st position 2nd position 3rd position Single one-letter code 4 Total the six Theme columns Largest 3 numbers is the OS Theme Code

81 Profile Summary, page 9

82 Strong Profile, page 8

83 Ranges for Work Style and Risk Taking Scales
Mean Mid range Work Style Women – 59 Men – 51 Risk Taking Women – 50 Men – 61

84 Profile Summary, page 9

85 Strong Interpretive, p. 1

86 Strong Interpretive, p. 2

87 Strong Interpretive, p. 3

88 Strong Interpretive, p. 4

89 Strong Interpretive, p. 5

90 Strong Interpretive, p. 6

91 Strong Interpretive, p. 7

92 Strong Interpretive, p. 8

93 Strong Interpretive, p. 9

94 Strong Assessment Resources
Strong Interest Inventory Manual Strong Interest Inventory User’s Guide Where do I go next? (workbook) Strong Interest Explorer, Self-Scorable MBTI Career Report

95 Psychometrics Canada Ltd. Services & Resources
Online testing Sample reports Product catalogue Strong products on pgs Online testing on pgs

96 George Fitzsimmons, Ph.D.
Thank You! George Fitzsimmons, Ph.D. President Psychometrics Canada Ltd. Strong Interest Inventory is a registered trademark, and the Strong and CPP logos are trademarks of CPP, Inc. MBTI , Myers-Briggs, and Myers-Briggs Type Indicator are trademarks or registered trademarks of the Myers-Briggs Type Indicator Trust in the United States and other countries.


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