Presentation on theme: "Introduction to the Newly Revised Strong Interest Inventory® Tool"— Presentation transcript:
1Introduction to the Newly Revised Strong Interest Inventory® Tool George Fitzsimmons, Ph.D.
2Indicators of Success at Stanford University~1920 Honours Students remain committed to their first admission MajorField experiences are 'comfortable' for studentsJob satisfaction in their Major field is realized
3About the Author Edward K. Strong Searched for occupationally related interests, activities, attitudes, academic courses, and occupational titles as measured using professional samples.Those test items that 80% of the job satisfied, experienced professionals marked in the same way (Like, Indifferent, or Dislike) would become the scoring key for that profession.The more similar an individual's responses were to the key, the more likely they would share similar interests, attitudes, beliefs, and values with their course of studies, instructors and eventually colleagues.Normed with working professionals in a specific occupation, key by gender.
4Strong Theory What people do is a reflection of their interests People of similar interests will be satisfied in those occupations given their values, knowledge, and abilities are also the sameEmpirical data is based on research, experiment for observation vs. theoretical data that is based on assumptions, predictions.Results are reported according to gender because research has shown that males and females give different Holland codes to the same careers. For instance, an athletic trainer is categorized as a social career by females but as a realistic career by males.
5Accountants 21 years old Satisfied in their work 3 years in occupation Typical work tasks
6Strong Theory What people do is a reflection of their interests People of similar interests will be satisfied in those occupations given their values, knowledge and abilities are also the sameThe Strong measures interests, not abilitiesEmpirical data is based on research, experiment for observation vs. theoretical data that is based on assumptions, predictions.Results are reported according to gender because research has shown that males and females give different Holland codes to the same careers. For instance, an athletic trainer is categorized as a social career by females but as a realistic career by males.
7From Job Specific to a More Generalizable Typology John Holland's observations about social learning, skill development, and home/family/work environment provided six cluster analyses. These are now known as the Realistic, Investigative, Artistic, Social, Enterprising, and Conventional typesJohn Campbell incorporated this typology in a 1974 revision known to many as the Strong-Campbell Interest InventoryGeneral Representative Sample (GRS) by gender 2,250+2,250
8Power of One Instrument with: 220 sets of Occupational StandardsCompares client to response patterns of happy, experienced, workers of same genderandTwo substantial representative samplesCompares client to same gender population of "everywoman" or "everyman"
9Who can take the Strong? Must be fluent in English Grade 8 is earliest, better in Grade 10Interests stabilize around age 25, although pattern evident by Grade 8Grade 8 reading level
10Overview of Revised Strong Data collection represents U.S. populationNew 5 point question formatUpdates to the General Occupational ThemesAdvances to the Basic Interest ScalesUpdates to the Occupational ScalesAddition to the Personal Style ScalesReport designed to improve client understanding
11Changes to Items on Questionnaire New question contentSix sections on the inventory down from eightNew 5-point question formatStrongly LikeLikeIndifferentDislikeStrongly Dislike
13Before a Student takes the Strong, remind them… To take the assessment at a time and place that is relaxed and quiet, where they won’t be disturbedTo take the entire assessment at one sittingTo allow minutes to complete the assessmentThat no one answer will affect their results, so try to give the first answer that comes into their mindThat their results are confidential and won’t be shared without their permission
19Realistic: The Doers Likes to work with their hands, tools, machinery, computer networksRugged, practical, physically strongEnjoy fixing, building, repairing, working outdoorsDescribed as practical, persistent, adventurous, sensible, self-reliantBuys boats, campers, hiking/sporting equipment, power tools, GPSInterests:Motivated to use hands-on skills to produce tangible resultsLikes to work with their hands, tools, machinery, computer networksRugged, practical, physically strongDescribed as practical, persistent, adventurous, sensible, self-reliantBuys boats, campers, hiking equipmentWorkplaceManufacturing or industrial firms with tangible productsConstruction, mining and energy industriesTransportation fields (air, trucking, local transit, etc.)The outdoors; small, rural communitiesSituations permitting casual dressSample Job titles:ForesterCarpenterVeterinarianRadiological Technologist
20Realistic Work Environments Manufacturing or industrial firms with tangible productsConstruction, mining and energy industriesTransportation fields (air, trucking, local transit, etc.)The outdoors; small, rural communitiesSituations calling for minimal interaction with othersSituations permitting casual dressOrganizations structured with clearly drawn lines of authority (armed forces, law enforcement, etc.)
21Realistic Job Titles Forester Law Enforcement Officer Carpenter EngineerVeterinarianComputer & IS ManagerRadiologic Technologist
22Realistic Theme What kind of car do they drive? Chevy Truck, 4-wheel drive SUV, JeepWhat would be their ideal vacation?Camping, attend sporting event, fishing, golf school,outward bound, hiking, National Hiking Trail of CanadaWhat motivates them?Hands-on, tangible resultsWhat do they read?Sailing magazines, western and adventure novels,home repair booklets, ESPN magazine, Sports Illustrated
24Investigative: The Thinkers Likes to gather information, uncover new facts/theories, and interpret dataHave a strong scientific, inquiring orientationPotentially competent in science, math, analysis, writing and problem solvingDescribed as curious, independent, reserved, rational, non-conformingBuys telescopes, computers, electronic equipment, books, puzzlesInterests:Motivated to probe questions of intellectual curiosityLikes to gather information, uncover new facts/theories, and interpret dataPotentially competent in science, math, analysis, writing and problem solvingDescribed as curious, independent, reserved, rational, non-conformingBuys telescopes, computers, electronic equipment, sailboats, etc.WorkplaceResearch and design laboratoriesUniversities and collegesMedical facilitiesScientific foundations and think tanksJob titlesChemistR&D ManagerVeterinarianRespiratory TherapistScience Teacher
25Investigative – Work Environments Unstructured organizations that allow freedom in work stylesResearch and design laboratories and firmsUniversities and collegesMedical facilitiesComputer-related industriesScientific foundations and think tanks
27Investigative Theme What kind of car do they drive? Bicycle, Volvo, “Hybrid”What would be their ideal vacation?Archeological dig, space camp, science museum, African safari, Smithsonian, scuba diving, visit ruinsWhat motivates them?Curiosity, learning, knowledgeWhat do they read?Scientific journals, real-life crime novels, mystery novels, Consumer Reports, science fiction novels, biographies
29Artistic: The Creators Enjoys art, music, drama, anything culturalCreativity expressed in many formsIdeas, writing, appreciating and/or creating art, counseling, developing programs, etc.Described as impulsive, non-conforming & independentBuys art objects, art supplies, theater tickets,music CD’s, musical instruments, colorful thingsInterests:Motivated to express themselves through their workExpress their interests in leisure as well as vocational activitiesDescribed as impulsive, non-conforming & independentBuys art objects, books, instrumentsWorkplaceUnstructured, flexible organizations that allow self-expressionInstitutions that teach artistic skills (universities, music & dance schools, art institutes, etc.)Museums, libraries, galleriesJob titlesLibrarianUrban & Regional PlannerBroadcast JournalistMedical IllustratorPublic Relations DirectorMusician
30Artistic - Work Environments Unstructured, flexible organizations that allow self-expressionArtistic studios (preferably their own)Theaters and concert hallsInstitutions that teach artistic skills (universities, music & dance schools, art institutes, etc.)Museums, libraries, galleriesAdvertising, public relations, graphic design and interior-design firms
32Artistic Theme What kind of car do they drive? Volkswagen Bug, PT Cruiser, Cargo Van, Mini CooperWhat would be their ideal vacation?NYC to see Broadway shows, Venice to see art, art/acting/dance workshop, visit museums/galleriesWhat motivates them?Self- expressionWhat do they read?Pulitzer prize novels, artistic technique books,book reviews, Rolling Stone magazine
33Social GOT: Social Realistic Investigative Conventional Artistic Enterprising
34Social: The Helpers Likes to work with people, often in groups Enjoy helping, nurturing, and teaching, especially young peopleSolve problems through discussions of feelings and interactions with othersMay enjoy working with people through leading, directing and persuading.Described as humanistic, idealistic, cooperativeSpends money on social events and charityInterestsMotivated to help and empowerLikes to work with people, often in groupsEnjoy helping, nurturing, and teaching, especially young peopleSolve problems through discussions of feelings and interactions with othersMay enjoy working with people through leading, directing and persuading.Described as humanistic, idealistic, cooperativeSpends money on social events and charityWorkplaceMedical service and healthcare facilitiesMental health clinicsJob titlesParks & Recreation ManagerSchool CounselorSchool AdministratorRegistered NurseElementary School TeacherDietitian
35Social – Work Environments Social service agenciesSchoolsReligious organizationsHuman resources departmentsMedical service and healthcare facilitiesMental health clinics
36Social Job Titles Parks & Recreation Manager Social Worker Athletic TrainerSchool CounselorSchool AdministratorRegistered NurseElementary School TeacherDietitianCommunity Service Director
37Social Theme What kind of car do they drive? Mini-van, SUV, school bus, SuburbanWhat would be their ideal vacation?Habitat for Humanity, Cruise with their friends/family, family reunion, beach house vacation, Disney LandWhat motivates them?Helping othersWhat do they read?Oprah magazine, People magazine, Nora Roberts novels, Living section of newspaper, self help books
39Enterprising:The Persuaders Enjoy working with other people and leading them toward organizational goals and/or economic successLikes to lead groups, give speeches, manage people and projects, persuadeSeeks positions of leadership, power, statusDescribed as persuasive, adventuresome, competitive, energetic, sociable, optimisticBuys nice cars, good clothes, country club memberships, latest electronic equipmentInterests:Motivated to persuade others of the merits of an idea or productEnjoy working with other people and leading them toward organizational goals and/or economic successSeeks positions of leadership, power, statusLikes to lead groups, give speeches, manage people and projects, persuadeDescribed as persuasive, adventuresome, competitive, energetic, sociable, optimisticBuys country club memberships, sporting event tickets, nice carsWorkplace:Industrial and manufacturing firmsSeats of power and finance (large corporations, brokerage firms, executive offices, etc.)Retail and wholesale firmsJob titles:Investments ManagerRestaurant ManagerRealtorOperations ManagerBuyerMarketing ManagerHuman Resources Manager
40Enterprising – Work Environments Industrial and manufacturing firmsGovernment and political organizationsSeats of power and finance (large corporations, brokerage firms, executive offices, etc.)Retail and wholesale firmsFund-raising organizationsIndependently owned businesses
41Enterprising Job Titles Investments ManagerRestaurant ManagerRealtorOperations ManagerBuyerMarketing ManagerHuman Resources ManagerChefElected Public Official
42Enterprising Theme What kind of car do they drive? Lexus, Porsche, BMW, Cadillac, Lincoln, high-end SUVWhat is their ideal vacation?Luxury cruise, spa retreat, African safari, week of golf,week in the the Hamptons or Cape Cod, skiing in Lake Tahoe, anywhere they can networkWhat motivates them?Persuading othersWhat do they read?Wall Street Journal, Travel and Leisure magazine, Fortune, Donald Trumps biography, Steven Covey books
44Conventional:The Organizers Likes activities requiring attention to detail, organization, accuracy and data systemsEnjoys mathematics and data management activitiesDescribed as practical, organized, systematic, accurate, conscientiousSpend their money on bonds and CD’s, PDA’s, file cabinets and shelves, hobby collectionsInterestsMotivated to organize information and bring order to data and thingsLikes activities requiring attention to detail, organization, accuracy and data systems.Enjoys mathematics and data management activitiesDescribed as practical, organized, systematic, accurate, conscientiousBuys hobby collections (stamps, antiques, etc), home improvement supplies, gamesWorkplaceLarge corporationsBusiness officesAccounting firmsJob titlesParalegalFinancial AnalystAccountantNursing Home AdministratorFood Services ManagerBusiness Education Teacher
45Conventional – Work Environments Large corporationsBusiness officesFinancial institutions (banks, credit companies, etc.)Accounting firmsQuality control and inspection departmentsStructured organizations with well-ordered chains of command
46Conventional Job Titles BankerComputer Systems AnalystParalegalActuaryFinancial AnalystAccountantNursing Home AdministratorFood Services ManagerBusiness Education Teacher
47Conventional Theme What kind of car do they drive? Honda Accord, Saturn, fuel efficientWhat would be their ideal vacation?Habitat for Humanity, site-seeing in historical city, knitting workshop, pre-programmed tour, volunteer at food bank,same beach house every yearWhat motivates them?Organizing and bringing order to data/thingsWhat do they read?Real Simple magazine, Martha Stewart Living magazine, “beach” novels, how-to & hobby books, investment magazines
48The Hexagon of General Occupational Themes RealisticInvestigativeConventionalArtisticEnterprisingSocial
49Flat Profiles Narrow or well-defined interests Little knowledge of the world of workCultural differencesAltered moodPervasive “indifferent” or “dislike” styleLow self-esteemFamily or peer pressureUnwillingness to work
57Interpretive Comments Very high More interest than almost all women/menTop 10% of people with this interestHigh More interest than most women/men15% above Moderate interest groupModerate About as much interest as most women/men50% of population will be hereLittle Less interest than most women/men15% below Moderate interest groupVery little Less interest than almost all women/menLowest 10% of people with this interest
63General Occupational Themes Look over all 6 Theme descriptors on theStrong Profile, p. 2Underline any that seem like a good fit for you.Cross out any that don’t appeal to you.Confirm your top 3 theme codes in order of preference.Share with partner how your theme code is reflected in your current occupation
67Basic Interest Scale Questions How will your high and very high Basic Interest Scales be satisfied in the career you are considering?How will your top 5 Basic Scales be incorporated into either your career or personal life?How could your life be enriched by incorporating more of your top 5 Basic Interest Scales into your work, leisure, school, and family?
68New Basic Interest Scales Computer Hardware and Electronics RProtective Services RResearch IHuman Resources and Training SSocial Sciences SMarketing and Advertising EEntrepreneurship ETaxes and Accounting CProgramming and Information Systems CFinance and Investing C
69Re-titled Basic Interest Scales 2004 BIS1994 BISMechanics and ConstructionMechanical ActivitiesMilitaryMilitary ActivitiesVisual Arts and DesignApplied ArtsPerforming ArtsMusic/DramaticsWriting and Mass CommunicationsWritingTeaching and EducationTeachingReligion and SpiritualityReligious ActivitiesHealthcare ServicesMedical ServiceManagementOrganizational ManagementOffice ManagementOffice Services
72Meaning of Occupational Scores < 20 Likes and dislikes are mostly opposite of satisfied workers in that occupation; not a good match20–29 Likes and dislikes are somewhat opposite of those of satisfied workers in that occupation; may not be a good match30–39 Shares some likes and some dislikes of satisfied workers in that occupation; may or may not be good match40–49 Shares many of the likes and dislikes of satisfied workers in that occupation; could be good match> 49 Shares most of the likes and dislikes of satisfied workers in the occupation; may be a very good match
80Determining Your Occupational Scales Theme Code Turn to p. 4 of the Strong ProfileCopy the 1 to 3 letter theme code for each occupation on the Top 10 occupation list in the column below labeled “Codes for Top 10 Occupations” under #5Assign points for each of the letters in the 10 codes as follows:Theme Letter Points1st position2nd position3rd positionSingle one-letter code 4Total the six Theme columnsLargest 3 numbers is the OS Theme Code
94Strong Assessment Resources Strong Interest Inventory ManualStrong Interest Inventory User’s GuideWhere do I go next? (workbook)Strong Interest Explorer, Self-ScorableMBTI Career Report
95Psychometrics Canada Ltd. Services & Resources Online testingSample reportsProduct catalogueStrong products on pgsOnline testing on pgs
96George Fitzsimmons, Ph.D. Thank You!George Fitzsimmons, Ph.D.PresidentPsychometrics Canada Ltd.Strong Interest Inventory is a registered trademark, and the Strong and CPP logos are trademarks of CPP, Inc. MBTI , Myers-Briggs, and Myers-Briggs Type Indicator are trademarks or registered trademarks of the Myers-Briggs Type Indicator Trust in the United States and other countries.