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1 Introduction to the Newly Revised Strong Interest Inventory ® Tool George Fitzsimmons, Ph.D.

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Presentation on theme: "1 Introduction to the Newly Revised Strong Interest Inventory ® Tool George Fitzsimmons, Ph.D."— Presentation transcript:

1 1 Introduction to the Newly Revised Strong Interest Inventory ® Tool George Fitzsimmons, Ph.D.

2 2 Indicators of Success at Stanford University~1920  Honours Students remain committed to their first admission Major  Field experiences are 'comfortable' for students  Job satisfaction in their Major field is realized

3 3 About the Author Edward K. Strong  Searched for occupationally related interests, activities, attitudes, academic courses, and occupational titles as measured using professional samples.  Those test items that 80% of the job satisfied, experienced professionals marked in the same way (Like, Indifferent, or Dislike) would become the scoring key for that profession.  The more similar an individual's responses were to the key, the more likely they would share similar interests, attitudes, beliefs, and values with their course of studies, instructors and eventually colleagues.  Normed with working professionals in a specific occupation, key by gender.

4 4 Strong Theory  What people do is a reflection of their interests  People of similar interests will be satisfied in those occupations given their values, knowledge, and abilities are also the same

5 5 Accountants  21 years old  Satisfied in their work  3 years in occupation  Typical work tasks

6 6 Strong Theory  What people do is a reflection of their interests  People of similar interests will be satisfied in those occupations given their values, knowledge and abilities are also the same  The Strong measures interests, not abilities

7 7 From Job Specific to a More Generalizable Typology  John Holland's observations about social learning, skill development, and home/family/work environment provided six cluster analyses. These are now known as the Realistic, Investigative, Artistic, Social, Enterprising, and Conventional types  John Campbell incorporated this typology in a 1974 revision known to many as the Strong-Campbell Interest Inventory  General Representative Sample (GRS) by gender 2,250+2,250

8 8 Power of One Instrument with: 220 sets of Occupational Standards Compares client to response patterns of happy, experienced, workers of same gender and Two substantial representative samples Compares client to same gender population of "everywoman" or "everyman"

9 9 Who can take the Strong?  Must be fluent in English  Grade 8 is earliest, better in Grade 10 — Interests stabilize around age 25, although pattern evident by Grade 8  Grade 8 reading level

10 10 Overview of Revised Strong  Data collection represents U.S. population  New 5 point question format  Updates to the General Occupational Themes  Advances to the Basic Interest Scales  Updates to the Occupational Scales  Addition to the Personal Style Scales  Report designed to improve client understanding

11 11 Changes to Items on Questionnaire  New question content — Six sections on the inventory down from eight  New 5-point question format — Strongly Like — Like — Indifferent — Dislike — Strongly Dislike

12 12 New Item Format

13 13 Before a Student takes the Strong, remind them…  To take the assessment at a time and place that is relaxed and quiet, where they won’t be disturbed  To take the entire assessment at one sitting  To allow minutes to complete the assessment  That no one answer will affect their results, so try to give the first answer that comes into their mind  That their results are confidential and won’t be shared without their permission

14 14 Strong Profile Sample Report

15 15 Strong Profile, page 9

16 16 The Hexagon of General Occupational Themes (GOTs) Investigative EnterprisingSocial ArtisticConventional Realistic

17 17  Career Counselor- SEA  Career Director- EAS  “Mature” Director- AES  Education Consultant- EAS A Counsellor’s Codes

18 18 GOT: Realistic Investigative Enterprising Social Artistic Conventional Realistic

19 19 Realistic: The Doers  Likes to work with their hands, tools, machinery, computer networks  Rugged, practical, physically strong  Enjoy fixing, building, repairing, working outdoors  Described as practical, persistent, adventurous, sensible, self-reliant  Buys boats, campers, hiking/sporting equipment, power tools, GPS

20 20 Realistic Work Environments  Manufacturing or industrial firms with tangible products  Construction, mining and energy industries  Transportation fields (air, trucking, local transit, etc.)  The outdoors; small, rural communities  Situations calling for minimal interaction with others  Situations permitting casual dress  Organizations structured with clearly drawn lines of authority (armed forces, law enforcement, etc.)

21 21 Realistic Job Titles  Forester  Law Enforcement Officer  Carpenter  Engineer  Veterinarian  Computer & IS Manager  Radiologic Technologist

22 22 Realistic Theme  What kind of car do they drive?  Chevy Truck, 4-wheel drive SUV, Jeep  What would be their ideal vacation?  Camping, attend sporting event, fishing, golf school, outward bound, hiking, National Hiking Trail of Canada  What motivates them?  Hands-on, tangible results  What do they read?  Sailing magazines, western and adventure novels, home repair booklets, ESPN magazine, Sports Illustrated

23 23 GOT: Investigative Investigative EnterprisingSocial Artistic Conventional Realistic

24 24 Investigative: The Thinkers  Likes to gather information, uncover new facts/theories, and interpret data  Have a strong scientific, inquiring orientation  Potentially competent in science, math, analysis, writing and problem solving  Described as curious, independent, reserved, rational, non-conforming  Buys telescopes, computers, electronic equipment, books, puzzles

25 25 Investigative – Work Environments  Unstructured organizations that allow freedom in work styles  Research and design laboratories and firms  Universities and colleges  Medical facilities  Computer-related industries  Scientific foundations and think tanks

26 26 Investigative Job Titles  Chemist  Software Developer  R&D Manager  Veterinarian  University Professor  Respiratory Therapist  Physician  Science Teacher

27 27 Investigative Theme  What kind of car do they drive?  Bicycle, Volvo, “Hybrid”  What would be their ideal vacation?  Archeological dig, space camp, science museum, African safari, Smithsonian, scuba diving, visit ruins  What motivates them?  Curiosity, learning, knowledge  What do they read?  Scientific journals, real-life crime novels, mystery novels, Consumer Reports, science fiction novels, biographies

28 28 GOT: Artistic Investigative EnterprisingSocial Artistic Conventional Realistic

29 29 Artistic: The Creators  Enjoys art, music, drama, anything cultural  Creativity expressed in many forms — Ideas, writing, appreciating and/or creating art, counseling, developing programs, etc.  Described as impulsive, non-conforming & independent  Buys art objects, art supplies, theater tickets, music CD’s, musical instruments, colorful things

30 30 Artistic - Work Environments  Unstructured, flexible organizations that allow self- expression  Artistic studios (preferably their own)  Theaters and concert halls  Institutions that teach artistic skills (universities, music & dance schools, art institutes, etc.)  Museums, libraries, galleries  Advertising, public relations, graphic design and interior-design firms

31 31 Artistic Job Titles  Artist  Architect  Librarian  Lawyer  Urban & Regional Planner  Broadcast Journalist  Medical Illustrator  Public Relations Director  Musician

32 32 Artistic Theme  What kind of car do they drive?  Volkswagen Bug, PT Cruiser, Cargo Van, Mini Cooper  What would be their ideal vacation?  NYC to see Broadway shows, Venice to see art, art/acting/dance workshop, visit museums/galleries  What motivates them?  Self- expression  What do they read?  Pulitzer prize novels, artistic technique books, book reviews, Rolling Stone magazine

33 33 GOT: Social Investigative Enterprising Social ArtisticConventional Realistic

34 34 Social: The Helpers  Likes to work with people, often in groups  Enjoy helping, nurturing, and teaching, especially young people  Solve problems through discussions of feelings and interactions with others  May enjoy working with people through leading, directing and persuading.  Described as humanistic, idealistic, cooperative  Spends money on social events and charity

35 35 Social – Work Environments  Social service agencies  Schools  Religious organizations  Human resources departments  Medical service and healthcare facilities  Mental health clinics

36 36 Social Job Titles  Parks & Recreation Manager  Social Worker  Athletic Trainer  School Counselor  School Administrator  Registered Nurse  Elementary School Teacher  Dietitian  Community Service Director

37 37 Social Theme  What kind of car do they drive?  Mini-van, SUV, school bus, Suburban  What would be their ideal vacation?  Habitat for Humanity, Cruise with their friends/family, family reunion, beach house vacation, Disney Land  What motivates them?  Helping others  What do they read?  Oprah magazine, People magazine, Nora Roberts novels, Living section of newspaper, self help books

38 38 GOT: Enterprising Investigative Enterprising Social ArtisticConventional Realistic

39 39 Enterprising:The Persuaders  Enjoy working with other people and leading them toward organizational goals and/or economic success  Likes to lead groups, give speeches, manage people and projects, persuade  Seeks positions of leadership, power, status  Described as persuasive, adventuresome, competitive, energetic, sociable, optimistic  Buys nice cars, good clothes, country club memberships, latest electronic equipment

40 40 Enterprising – Work Environments  Industrial and manufacturing firms  Government and political organizations  Seats of power and finance (large corporations, brokerage firms, executive offices, etc.)  Retail and wholesale firms  Fund-raising organizations  Independently owned businesses

41 41 Enterprising Job Titles  Investments Manager  Restaurant Manager  Realtor  Operations Manager  Buyer  Marketing Manager  Human Resources Manager  Chef  Elected Public Official

42 42 Enterprising Theme  What kind of car do they drive?  Lexus, Porsche, BMW, Cadillac, Lincoln, high-end SUV  What is their ideal vacation?  Luxury cruise, spa retreat, African safari, week of golf, week in the the Hamptons or Cape Cod, skiing in Lake Tahoe, anywhere they can network  What motivates them?  Persuading others  What do they read?  Wall Street Journal, Travel and Leisure magazine, Fortune, Donald Trumps biography, Steven Covey books

43 43 GOT: Conventional Investigative Enterprising Social Artistic Conventional Realistic

44 44 Conventional:The Organizers  Likes activities requiring attention to detail, organization, accuracy and data systems  Enjoys mathematics and data management activities  Described as practical, organized, systematic, accurate, conscientious  Spend their money on bonds and CD’s, PDA’s, file cabinets and shelves, hobby collections

45 45 Conventional – Work Environments  Large corporations  Business offices  Financial institutions (banks, credit companies, etc.)  Accounting firms  Quality control and inspection departments  Structured organizations with well-ordered chains of command

46 46 Conventional Job Titles  Banker  Computer Systems Analyst  Paralegal  Actuary  Financial Analyst  Accountant  Nursing Home Administrator  Food Services Manager  Business Education Teacher

47 47 Conventional Theme  What kind of car do they drive?  Honda Accord, Saturn, fuel efficient  What would be their ideal vacation?  Habitat for Humanity, site-seeing in historical city, knitting workshop, pre-programmed tour, volunteer at food bank,same beach house every year  What motivates them?  Organizing and bringing order to data/things  What do they read?  Real Simple magazine, Martha Stewart Living magazine, “beach” novels, how-to & hobby books, investment magazines

48 48 The Hexagon of General Occupational Themes Investigative EnterprisingSocial ArtisticConventional Realistic

49 49 Flat Profiles  Narrow or well-defined interests  Little knowledge of the world of work  Cultural differences  Altered mood  Pervasive “indifferent” or “dislike” style  Low self-esteem  Family or peer pressure  Unwillingness to work

50 50 Strong Profile, page 9

51 51 Total Percentage Normal Ranges MeanBounds Strongly Like Like245 – 43 Indifferent Dislike Strongly Dislike

52 52 Elevated Profiles  Multi-potentialed  Diversity of interests  Desire to keep all their options open  Trying to please everyone  Fear of appearing negative  Pervasive “like” or “strongly like” style

53 53 Strong Profile, page 9

54 54 Strong Profile, page 2

55 55 Strong Profile, page 2

56 56 Strong Profile, page 2

57 57 Interpretive Comments  Very high More interest than almost all women/men — Top 10% of people with this interest  High More interest than most women/men — 15% above Moderate interest group  Moderate About as much interest as most women/men — 50% of population will be here  Little Less interest than most women/men — 15% below Moderate interest group  Very little Less interest than almost all women/men — Lowest 10% of people with this interest

58 58 Strong Profile, page 2

59 59 GOT Standard Score Ranges Note: N = 2,250 (1,125 women and 1,125 men); numbers in parentheses above are percentiles. *Strong Interest Inventory Manual © 2005, by CPP, Inc. Printed with permission.

60 60 General Occupational Themes Discuss with a partner What does it mean if your student’s top Strong code has a shorter bar than the second Strong code underneath it. John Switch

61 61 GOT Standard Score Ranges Note: N = 2,250 (1,125 women and 1,125 men); numbers in parentheses above are percentiles. *Strong Interest Inventory Manual © 2005, by CPP, Inc. Printed with permission.

62 62 Strong Profile, page 2

63 63 General Occupational Themes  Look over all 6 Theme descriptors on the Strong Profile, p. 2  Underline any that seem like a good fit for you.  Cross out any that don’t appeal to you.  Confirm your top 3 theme codes in order of preference.  Share with partner how your theme code is reflected in your current occupation

64 64 Strong Profile, page 9 A E S

65 65 Strong Profile, page 3

66 66 Strong Profile, page 9 E C S E S A A E S

67 67 Basic Interest Scale Questions  How will your high and very high Basic Interest Scales be satisfied in the career you are considering?  How will your top 5 Basic Scales be incorporated into either your career or personal life?  How could your life be enriched by incorporating more of your top 5 Basic Interest Scales into your work, leisure, school, and family?

68 68 New Basic Interest Scales  Computer Hardware and Electronics R  Protective Services R  Research I  Human Resources and Training S  Social Sciences S  Marketing and Advertising E  Entrepreneurship E  Taxes and Accounting C  Programming and Information Systems C  Finance and Investing C

69 69 Re-titled Basic Interest Scales 2004 BIS1994 BIS Mechanics and ConstructionMechanical Activities MilitaryMilitary Activities Visual Arts and DesignApplied Arts Performing ArtsMusic/Dramatics Writing and Mass Communications Writing Teaching and EducationTeaching Religion and SpiritualityReligious Activities Healthcare ServicesMedical Service ManagementOrganizational Management Office ManagementOffice Services

70 70 Strong Profile, page 4

71 71 Strong Profile, page 5

72 72 Meaning of Occupational Scores  < 20 Likes and dislikes are mostly opposite of satisfied workers in that occupation; not a good match  20–29 Likes and dislikes are somewhat opposite of those of satisfied workers in that occupation; may not be a good match  30–39 Shares some likes and some dislikes of satisfied workers in that occupation; may or may not be good match  40–49 Shares many of the likes and dislikes of satisfied workers in that occupation; could be good match  > 49 Shares most of the likes and dislikes of satisfied workers in the occupation; may be a very good match

73 73 Strong Profile, page 6

74 74 Strong Profile, page 7

75 75 New Occupational Samples  Administrative Assistant  Chiropractor  College Instructor  Computer & IS Manager  Computer Scientist  Computer Systems Analyst  Editor  Engineering Technician  ESL Instructor  Financial Analyst  Financial Manager  Firefighter  Geographer  Network Administrator  Operations Manager  Production Worker  Recreation Therapist  Rehabilitation Counselor  Retail Sales Representative  Sales Manager  Technical Sales Representative  Technical Support Specialist  Top Executive  Urban & Regional Planner

76 76 With a partner, discuss…  What could it mean if a student scored — Very similar on the Occupational Scale for Attorney — And “Low” for the Basic Interest Scale for Law?

77 77 With a partner, discuss…  What could it mean if a student scored — Similar on the Occupational Scale for Chef — And “High” for the Basic Interest Scale for Culinary Arts?

78 78 Strong Interpretive, p. 5

79 79 Strong Interpretive, p. 6

80 80 Determining Your Occupational Scales Theme Code  Turn to p. 4 of the Strong Profile  Copy the 1 to 3 letter theme code for each occupation on the Top 10 occupation list in the column below labeled “Codes for Top 10 Occupations” under #5  Assign points for each of the letters in the 10 codes as follows: Theme Letter Points 1st position 3 2 nd position 2 3 rd position 1 Single one-letter code 4  Total the six Theme columns  Largest 3 numbers is the OS Theme Code

81 81 Profile Summary, page 9

82 82 Strong Profile, page 8

83 83 Ranges for Work Style and Risk Taking Scales Mean Mid range Work Style Women 5449 – 59 Men 4641 – 51 Risk Taking Women 4540 – 50 Men 5651 – 61

84 84 Profile Summary, page 9

85 85 Strong Interpretive, p. 1

86 86 Strong Interpretive, p. 2

87 87 Strong Interpretive, p. 3

88 88 Strong Interpretive, p. 4

89 89 Strong Interpretive, p. 5

90 90 Strong Interpretive, p. 6

91 91 Strong Interpretive, p. 7

92 92 Strong Interpretive, p. 8

93 93 Strong Interpretive, p. 9

94 94  Strong Interest Inventory Manual  Strong Interest Inventory User’s Guide  Where do I go next? (workbook)  Strong Interest Explorer, Self-Scorable  MBTI Career Report Strong Assessment Resources

95 95  Online testing  Sample reports  Product catalogue — Strong products on pgs — Online testing on pgs Psychometrics Canada Ltd. Services & Resources

96 96 Thank You! George Fitzsimmons, Ph.D. President Psychometrics Canada Ltd Strong Interest Inventory is a registered trademark, and the Strong and CPP logos are trademarks of CPP, Inc. MBTI, Myers-Briggs, and Myers-Briggs Type Indicator are trademarks or registered trademarks of the Myers-Briggs Type Indicator Trust in the United States and other countries.


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