Presentation is loading. Please wait.

Presentation is loading. Please wait.

Agenda Introduction Vector Consulting Marketingmatters mm marketingmatters mm products Way forward “The skillful executive conquers with knowledge and.

Similar presentations


Presentation on theme: "Agenda Introduction Vector Consulting Marketingmatters mm marketingmatters mm products Way forward “The skillful executive conquers with knowledge and."— Presentation transcript:

1

2 Agenda Introduction Vector Consulting Marketingmatters mm marketingmatters mm products Way forward “The skillful executive conquers with knowledge and imagination. She creates better products; uncovers unmet needs; provides greater satisfaction. He outflanks his competitors in the constituent’s mind without resorting to head-to-head battles or lengthy campaigns.” Sun Tzu

3 Because YOUR ideas matter. We integrate Your experience and knowledge with Our marketing expertise into a practical, profitable solution. Together We can achieve exponentially more and speed up delivery to market. Our philosophy of creating empassioned marketing through the entire value chain, creates a marketing focus that enriches your business and strengthens your results.

4 Jennifer Smith, is a passionate marketer with 22 years business experience, 20 of which have been spent in sales and marketing. Jennifer believes that marketing is the blueprint for success of any organization. She has worked as a product and brand manager for leading brand companies like L’Oreal, Unilever and Tiger Brands,Tetra Pak and SASA. She has her BA, 3 IMM marketing diploma’s, her MBL and is a Chartered Marketer. “A leader who uses resources appropriate to the challenge at hand, will win” Sun Tzu

5 Jennifer now harnesses her 22 years of practical and theoretical knowledge of business and marketing, to provide a complete marketing strategy consulting service, from strategy development to implementation plans. Jennifer works closely with a network of marketing communication specialists to provide a broad range of services to clients who don’t have their own service providers. “A leader who uses resources appropriate to the challenge at hand, will win” Sun Tzu

6 The key to success is creating strategic links in the value chain….

7 Admin Procurement Finance Sub contracting HR Sales Marketing Logistics In Logistics Out Operation Servicing

8 Introduction Vector Consulting marketingmatters mm marketingmatters mm products Agenda

9 Marketing Minds Marketing Mission Marketing Mix Marketing Measure Marketing Modernization Marketing Matrix Marketing Mentor Marketing Methods “If you know your constituents, your competitors and yourself, your strategies will not fail, even if you are challenged 100 times” Sun Tzu

10 If you know yourself only, but are ignorant of your constituents or your competitors, you can expect to fail as often as you succeed.” Sun Tzu

11 Marketing Matters manages the relationship with the research company We will develop the research brief Evaluate the research proposals and make a recommendation based on agreed criteria Manage the research process Assist in evaluation of the results and the development of strategies We personally conduct customer surveys

12 “A Vision without action is just a dream Action without a vision just passes the time A vision with Action can change the world’ Nelson Mandela

13 Why have a vision or mission? To give clear direction to any sustainable strategy development, and inspire the marketing, sales, value chain teams in their communication with each other, clients and service providers. A gold standard against which all implementation plans are created and measured. How do we achieve this? In a Workshop environment t he dynamic exchange of ideas and interplay between members of the value chain team is actively encouraged, to create a common Vision, Mission, and Values, and the Critical Success Factors that will underpin these. “A Vision without action is just a dream Action without a vision just passes the time A vision with Action can change the world’ Nelson Mandela

14 Various tools to find the brand essence Brand architecture process Bulls eye process

15 A process of distilling the essence of a brand asking a series of questions and developing essential truths about the brand; What it says about me How it makes me feel Substantiators Core proposition Brand Essence Brand Personality

16 The Tetra Brik Aseptic Carton Bulls Eye Diagram A caring mother Someone who enjoys the good things in life. Confident & Adventurous Totally in tune with the times What it says about meHow it makes me feel Healthy and smart Makes me feel good I choose who I want to be, fun, sensible or daring. Brand Personality A friend who is always there for you and Enjoys the good things in life with you Core Proposition Enjoy the natural goodness of liquid food brands in a Tetra Brik Carton. Brand Essence Natural Range of openings, attached straws Substantiators Special packaging Unique filling method - aseptic High quality graphics No preservatives Large range of quality brands & market leaders Healthy Convenience Long shelf life Wide variety Natural taste/quality Ingredients list; no preservatives

17 “A winning executive creates the conditions of victory before taking the initiative. A losing executive takes the initiative before knowing how to succeed.” Sun Tzu

18 Based on the four P’s of marketing, which are: The key role of the BMP is to align the resources of the business behind growing the brand We take into account how each element of the Marketing Mix communicates your brand or message to the consumer and your stakeholders in order to develop your marketing plans “A winning executive creates the conditions of victory before taking the initiative. A losing executive takes the initiative before knowing how to succeed.” Sun Tzu

19

20

21 Turning Vision into Action Greater focus on the key issues and opportunities facing your brands Marketing plans that are led by clear business and brand objectives Fully integrated plans that link communication, activation and the consumer with the resources of the organisation “A winning executive creates the conditions of victory before taking the initiative. A losing executive takes the initiative before knowing how to succeed.” Sun Tzu

22

23 “If you are ignorant of yourself, in addition to your constituents and competitors, you will fail every time.” Sun Tzu

24 Brand Audits Sales results/forecasts Nielsen’s tracking data Millward Brown adtrack Determining and tracking key industry indicators AMPS – utilise Soft Copy front end to create an analysis of markets or product categories Etc. “If you are ignorant of yourself, in addition to your constituents and competitors, you will fail every time.” Sun Tzu

25 “Discovery consists of looking at the same thing as everyone else and thinking something different.” Albert Szent-Gyorgyi

26 To stay relevant to your consumer Innovation and creativity are vital to our growth Creativity only becomes innovation when ideas become useful i.e. when a new product or service is launched or starts to make money Creativity is a behaviour, Innovation is a process. “Discovery consists of looking at the same thing as everyone else and thinking something different.” Albert Szent-Gyorgyi

27 Identify an idea with potential Craft the idea & confirm potential with consumers Make the concepts practical, profitable workable Full scale production Trade marketing Monitor Review Refine “Discovery consists of looking at the same thing as everyone else and thinking something different.” Albert Szent-Gyorgyi

28 “The greater the scope of actions, the greater the expenditure of resources. Resources should be available before action is undertaken.” Sun Tzu

29 A liaison service for clients with limited marketing or time resources It includes briefing, monitoring and standard setting services to ensure the client’s interests and objectives are met by the service providers such as; “The greater the scope of actions, the greater the expenditure of resources. Resources should be available before action is undertaken.” Sun Tzu

30

31 “When I was a boy of 14, my father was so ignorant, I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learnt in 7 years.” Mark Twain

32 Training days and customised workshops Teach entrepreneurs basic marketing skills Activate knowledge to enhance co-operation between functions Create buy-in from other functions such as Finance, Production and Sales Help create effective, cross-functional or value chain teams Improve speed to market Improve success rate of new product launches “When I was a boy of 14, my father was so ignorant, I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learnt in 7 years.” Mark Twain

33

34 Mentor/coaching role to young brand/marketing managers Work together on critical success areas Removes burden from line management Speeds up effective delivery Short term (6 months) Telephonic help line Coaching role to entrepreneurs with limited marketing experience/resources

35 Agenda Introduction marketingmatters mm marketingmatters mm products Way forward


Download ppt "Agenda Introduction Vector Consulting Marketingmatters mm marketingmatters mm products Way forward “The skillful executive conquers with knowledge and."

Similar presentations


Ads by Google