IE&D Workshops: a safe environment The workshops are a safe place where mistakes are considered opportunities to learn. There is no criticism, only feedback. Workshops 1 to 3 are meant to show your evolution, research, thinking. The presentation should be to the point in a business style, although much of the content discussed is academic in the first stages. The presentation at the final workshop will be different! You will remove most of the academic frameworks and spend less time discussing your research and just focus on your conclusions: your final business case… The business plan competition is different again!
What to put across in workshops 1–3 Whatever format or sequence you use, in general you should put across the following things at each workshop: 1.Status of your business case. This means: present the case in its most recent form, in headings 2.What did you do? This means what is the research you have done or what are the actions you have taken to make progress. 3.What did you learn? This means what are the insights the research provided? 4.What does it mean? This means explaining how the insight now changes your view on the case, e.g. problem, solution, clients, industry, markets, channels, business model, profitability, etc… 5.Next steps? What are you going to do in the next phase? How will this help you? What is your hypothesis?