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+ Gamification through Rewards, Meaning and Play Scott Nicholson Director, Because Play Matters Game Lab Associate Professor, School of Information Studies,

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Presentation on theme: "+ Gamification through Rewards, Meaning and Play Scott Nicholson Director, Because Play Matters Game Lab Associate Professor, School of Information Studies,"— Presentation transcript:

1 + Gamification through Rewards, Meaning and Play Scott Nicholson Director, Because Play Matters Game Lab Associate Professor, School of Information Studies, Syracuse University

2 + Gamification through Rewards, Meaning and Play Scott Nicholson Director, Brantford Games Network Professor of Games, Wilfrid Laurier University,

3 + Overview What is gamification? BLAP gamification Design activity A RECIPE for Meaningful gamification Design Activity The Gamification Journey Reflection

4 + What is Gamification? Gamification is the application of gameful or playful layers to motivate engagement with a specific context Specific Context

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7 + Typical Gamification Taking something in the real world Adding a game-y goal Developing a structure to support the goal Adding a reward

8 + Points (unit of control) Points (unit of control) Reward-based Gamification Process

9 + Points (unit of control) Points (unit of control) Levels (progress in system) Levels (progress in system) Reward-based Gamification Process

10 + Points (unit of control) Points (unit of control) Levels (progress in system) Levels (progress in system) Leaderboards (competition) Leaderboards (competition) Reward-based Gamification Process

11 + Points (unit of control) Points (unit of control) Levels (progress in system) Levels (progress in system) Leaderboards (competition) Leaderboards (competition) Achievements (additional paths) Achievements (additional paths) Reward-based Gamification Process

12 + Points (unit of control) Points (unit of control) Levels (progress in system) Levels (progress in system) Leaderboards (competition) Leaderboards (competition) Achievements (additional paths) Achievements (additional paths) Badges (public display) Badges (public display)

13 + BLAP Gamification Badges Levels / Leaderboards Achievements Points

14 + Creating a Point-based System Identify desired behaviors Connect behaviors with points Reward points with incentives Profit!

15 + Levels – Single-player Journey

16 + Taken Oct. 1, 2012 from https://library.hud.ac.uk/lemontree/leaderboards.php Leaderboards - Competition

17 + Different Types of Leaderboards Everyone or a subgroup of people Defined by the creator Defined by the user (friends) Overall or specific to a task Ongoing or reset Reset every so often for everyone (once a week, all are reset) Reset every seven days for each person (rolling resets)

18 + Types of Achievements Unusual (or usual) use cases Exploration – Trying something new Collection – Systematic exploration Loyalty Tutorials Expected or Unexpected

19 + Badges Designed for public view (certification) May be based upon achievements Also based upon skills or interests Informal learning New skills Different learning paths Creates groups

20 + BLAP Summary Points Levels Leaderboards Achievements Badges

21 + "once you start giving someone a reward, you have to keep her in that reward loop forever" (p. 27).

22 + (lack of) Rewards punish Rewards damage relationships Rewards ignore reasons Rewards discourage risk- taking

23 + Rewards replace pre-existing interest Intrinsic Motivation Intrinsic Motivation Reward Intrinsic Motivation

24 + Decreasing impact of rewards Volkow, N. D., Wang, G.-J., Fowler, J. S., Tomasi, D., Telang, F. and Baler, R. (2010), Addiction: Decreased reward sensitivity and increased expectation sensitivity conspire to overwhelm the brain's control circuit. Bioessays, 32: 748–755. doi: /bies Reward

25 + Survey of Fitocracy users “Perceived enjoyment and usefulness of the gamification decline with use” Koivisto, J. & Hamari, J. (2014). Demographical differences in perceived benefits from gamification. Computers in Human Behavior.

26 + The Gamification Backlash (Michael Wu) Motivation

27 + The Gamification Backlash (Michael Wu) Motivation

28 + The Gamification Backlash (Michael Wu) Motivation Short-Term Goals: -Making the Sale -Teaching a Skill

29 + The Gamification Backlash (Michael Wu) Motivation Long-Term Goals: -Changing Habits -Building Loyalty

30 + The Gamification Backlash (Michael Wu) Motivation Long-Term Goals: -Changing Habits -Building Loyalty

31 + Games are more than rewards Game = Form of Play with Goals and Structure Maroney, K. (2001). My entire waking life. The Games Journal, May. Retrieved from

32 + Games are more than rewards Game = Play + Goals + Structure Game – Play = Goals + Structure = Reward-Based Gamification Games without Play??

33 + Meaningful Gamification Make the context meaningful Avoid incentives and rewards that replace intrinsic motivation Use the gameful or playful layer to build intrinsic motivation

34 + Making Gamification Meaningful Give the player information Put the PLAY back in Player Allow the player choices And the ability to share choices Make informed play the reward Use external rewards sparingly Put the player’s benefits first in design Different players need different things

35 + RECIPE for Meaningful Gamification Reflection Exposition Choice Information Play Engagement

36 + Play Optional Freedom to explore (fail) with boundaries urs.html/

37 + Exposition Player-driven narratives

38 + Choice Player-determined goals and milestones

39 + Choice Badge Pathways by Carla Casilli -

40 + Information Explains the reasons behind the system sessionm-gamification.jpg?w=558&h=9999&crop=0

41 + Engagement Enhancing social connections and creating new ones https://play.rit.edu/

42 + Reflection Connecting activities to self

43 + RECIPE for Meaningful Gamification Reflection Exposition Choice Information Play Engagement

44 + Kim’s Player’s Journey Kim, A. (2013). The Player’s Journey: A 5-Step Framework for Designing Engaging Experiences. Available online at framework-for-longterm-engagement

45 + Community of Practice

46 + Gameful and Playful Layers Meaningful Gamification Reward-based Gamification

47 + Newbie Onboarding Attract through unmet needs Using Extrinsic Motivators sparingly Explorer Finding meaning Choosing paths Creating & Playing Reflecting Building Intrinsic Motivation Enthusiast Community of Practice Long-term involvement in external context Reward-based Gamification Meaningful Gamification No Gamification The Gamification Journey

48 + The Gamification Journey TL;DR Reject Rewards Make Motivation Meaningful Cultivate Communities

49 + To Learn More becauseplaymatters.com /pubs


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