16 Leaderboards - Competition Taken Oct. 1, 2012 from https://library.hud.ac.uk/lemontree/leaderboards.php
17 Different Types of Leaderboards Everyone or a subgroup of peopleDefined by the creatorDefined by the user (friends)Overall or specific to a taskOngoing or resetReset every so often for everyone (once a week, all are reset)Reset every seven days for each person (rolling resets)
18 Types of Achievements Unusual (or usual) use cases Exploration – Trying something newCollection – Systematic explorationLoyaltyTutorialsExpected or Unexpected
19 Badges Designed for public view (certification) May be based upon achievementsAlso based upon skills or interestsInformal learningNew skillsDifferent learning pathsCreates groups
24 Decreasing impact of rewards Volkow, N. D., Wang, G.-J., Fowler, J. S., Tomasi, D., Telang, F. and Baler, R. (2010), Addiction: Decreased reward sensitivity and increased expectation sensitivity conspire to overwhelm the brain's control circuit. Bioessays, 32: 748–755. doi: /bies
25 Survey of Fitocracy users “Perceived enjoyment and usefulness of the gamification decline with use”Koivisto, J. & Hamari, J. (2014). Demographical differences in perceived benefits from gamification. Computers in Human Behavior.
26 The Gamification Backlash (Michael Wu) Motivation
27 The Gamification Backlash (Michael Wu) Motivation
28 The Gamification Backlash (Michael Wu) Short-Term Goals:Making the SaleTeaching a SkillMotivation
29 The Gamification Backlash (Michael Wu) MotivationLong-Term Goals:Changing HabitsBuilding Loyalty
30 The Gamification Backlash (Michael Wu) MotivationLong-Term Goals:Changing HabitsBuilding Loyalty
31 Games are more than rewards Game = Form of Play with Goals and StructureMaroney, K. (2001). My entire waking life. The Games Journal, May. Retrieved from
32 Games are more than rewards Game = Play + Goals + StructureGame – Play = Goals + Structure =Reward-Based GamificationGames without Play??
33 Meaningful Gamification Make the context meaningfulAvoid incentives and rewards that replace intrinsic motivationUse the gameful or playful layer to build intrinsic motivation
34 Making Gamification Meaningful Give the player informationPut the PLAY back in PlayerAllow the player choicesAnd the ability to share choicesMake informed play the rewardUse external rewards sparinglyPut the player’s benefits first in designDifferent players need different things
35 RECIPE for Meaningful Gamification ReflectionExpositionChoiceInformationPlayEngagement
36 Play Optional Freedom to explore (fail) with boundaries
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