TOP 10 TRENDS ON THE PHARMA INDUSTRY HORIZON 10 9 8 7 6 5 4 3 2 1 Industry consolidation will accelerate Increased risk-sharing across development projects Continued separation of PC and specialty companies Increased pricing and regulatory pressures in Europe Slow, steady experimental re-engineering of commercial model Shift to more serious tone in DTC advertising Increasing risk-sharing to the consumer Increased Rx interest in Gx (generics) and other LCM(Low cost medications) Continued productivity and cost transformation Drug safety and healthcare compliance ???
Innovation Challenge: Drug Discovery is a Long, Rigorous Process INDEFINITE Drug DiscoveryPreclinicalClinical TrialsFDA ReviewScale-Up to Mfg. Post-Marketing Surveillance ONE FDA- APPROVED DRUG 0.5 – 2 YEARS 6 – 7 YEARS3 – 6 YEARS NUMBER OF VOLUNTEERS PHASE 1PHASE 2 PHASE 3 5250~ 5,000 – 10,000 COMPOUNDS PRE-DISCOVERY 20–100 100–5001,000–5,000 IND SUBMITTED NDA SUBMITTED
Innovation at Risk Today: US Biopharma Business Model Becoming Unstable Investment companies reported that through Sept 2008, biotech financing fell to $8.2 billion, 54% lower than the $17.9 billion raised in 2007. In late 2008, Jefferies & Co. reported that “87% of biotech companies still remain unprofitable.” In 2008, Pfizer pulled out of cardiovascular and other disease areas in order to stay profitable.
Innovation at Risk Today: Access to New Innovation Highly Uncertain Private insurers and government drive nearly all use of medicines to generics and “preferred” brands, making it harder for new medicines to reach patients and succeed in the marketplace Formularies List of covered drugs Tiered Copays Higher cost to patients for brands than for generics and preferred brands Prior Authorization Physicians required to justify medicine’s use before it’s covered, diminishing prescribing of such drugs Step Therapy Patients must try and fail on alternatives before certain medicines are covered Financial Incentives Payments to physicians and/or pharmacies for high generic prescribing rate or switching patients to preferred drugs
Government Policy Challenges 193819622009 Drug Safety Efficacy Comparative Effectiveness Cost Effectiveness ObjectiveSubjective
Can value judgments be made by third parties? “Value, like beauty, is in the eye of the beholder.” - Twila Brase
Major Threats to Pharmaceutical Innovation Industry productivity and output Rapidly rising R&D costs Increasing size of clinical trials Increasing regulatory pressure Political threat of price controls in US Rising global healthcare costs Global price disparities Public discontent Safety of prescription drugs Regulatory agency accountability Industry Rx marketing practices
Unmet medical needs Novel/innovative products Well defined patient and physician populations Complex regulatory & reimbursement strategies not an obstacle Definable pathway to commercialization Sustainable shareholder value Genzyme Strategic Principles for External New Product Opportunities
Commercial Stage Product Opportunity Clinical Stage Product Opportunity Preclinical Stage Product Opportunity Preclinical Stage Research Opportunity Diagnostic Test Opportunity What are We Looking For?
New product within pre-existing Genzyme markets –Additional product for existing call-point –Expand geographic coverage –Expand indications –Improve product penetration White space expansion –First entry into new commercial space –Backfill pipeline Commercial Stage Product Opportunity
–Area(s) of common scientific interest –Complementary skills, reagents or experience –Often identified by Science staff Preclinical Stage Research Opportunity
Genzyme External Opportunity Evaluation: FAQ What kind of deals does Genzyme do? Broad spectrum of deals : –Acquisition –Joint Ventures –Product/Opportunity in-license –Sponsored Research Agreements –Joint Research Programs Product Focused
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