Presentation is loading. Please wait.

Presentation is loading. Please wait.

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1.

Similar presentations


Presentation on theme: "Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1."— Presentation transcript:

1 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1

2 2 Oracle Communications Services Gatekeeper Customer Presentation Presenter(s)

3 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 3 Presentation Overview  Market Trends  Service Provider Challenges  Service Exposure Opportunities  Oracle Communications Service Gatekeeper Solutions  Oracle Communications Services Gatekeeper Overview  Oracle Communications Services Gatekeeper Successes

4 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 4 Cross Industry Collaboration and Innovation … more than 50 carriers have now implemented integrated carrier billing on the BlackBerry App World ™ storefront for their customers. - “BlackBerry App World Integrated Carrier Billing Now Implemented with More Than 50 Carriers”, Blackberry website, November 26, 2012 the Wall Street Journal reported that ESPN has talked to at least one major carrier about paying to enable customers to access ESPN Mobile without exceeding their data limits - “Analyst Angle: OTT as a revenue source for carriers”, Jeffery Wang, IBB Consulting, RCR Wireless, May 15, 2013 Europe’s telecoms and media companies must embrace innovation in key areas such as mobile, cloud computing and big data, as well as forge strong strategic relationships with other industry players… IDATE’s Didier Pouillot said: “Telcos do have certain leverage to deal with this change, starting with creating more value from network access now that OTT services are increasing user consumption. “NGN technologies allow telcos to increase speeds and to introduce noticeable quality improvements, both of which can differentiate their offerings. But it is clear 2013 is a pivotal year and telcos must embrace innovation. A simple Darwinian case of evolve or die!” “2013 a ‘Darwinian tipping point’ for Europe’s telcos, Jamie Beach, May 31, 2013, Telecoms.com”

5 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 5 Industry Service Exposure Make money – 60% of all listings on eBay.com added via their APIs Save money – SmugMug saves > $500K/year with Amazon S3 Storage Build brand – Google Maps 300% growth vs 20% MapQuest Go anywhere – Netflix now available on over 250 devices

6 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 6 Service Exposure through APIs Enabling Innovation and Collaboration Source: http://blog.programmableweb.com/2013/04/30/9000-apis-mobile-gets-serious/ June, 2013 9,300 Dec, 2005 105 Nov, 2008 1000 Mar, 2011 3000 Feb, 2012 5000 Aug, 2012 7000 “Henry Ford said customers would have asked him not for a car, but a faster horse. Similarly, users don’t ask for APIs. They want technology that works and integrates well with other technologies.” - Adam DuVander, Programmable Web, April 30 th, 2013 “Telephony” 279 “Messaging” 272 Other CSP enable API’s in other categories

7 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 7 Telecom Network API’s  APIs allow carriers to disseminate a wealth of internal information and resources to third parties Becoming the CSP’s second revenue stream Source: MindCommerce: Public advertisement for “Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2013-2018”, June 2013  Today:  24% of Web and 15% of mobile apps use APIs  By 2018:  Apps using APIs are expected to exceed 68%

8 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 8 Presentation Overview  Market Trends  Service Provider Challenges  Service Exposure Opportunities  Oracle Communications Service Gatekeeper Solutions  Oracle Communications Services Gatekeeper Overview  Oracle Communications Services Gatekeeper Successes

9 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 9 Inefficiently Exposing Network and Service Assets  Slow time to market with new network & IT services  Limited control of service utilization by partners  High operational costs due to manual partner management Service Platform 1 Service Platform 2 Service Platform N Service Platform 3 Application 1 Application 2 Application N Partner 1 Partner 2 Telco Developer Application 3

10 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 10 Service Provider Challenges 12-18 months Concept to Launch

11 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 11 Presentation Overview  Market Trends  Service Provider Challenges  Service Exposure Opportunities  Oracle Communications Service Gatekeeper Solutions  Oracle Communications Services Gatekeeper Overview  Oracle Communications Services Gatekeeper Successes

12 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 12 Service Exposure Market Segments Number of Services/Developers Revenue Internal Developers Opening to 3 rd parties Partners (MVNOs, Aggregators, etc) Enterprises 3 rd Party Developers Service Exposure Core Services

13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 13 Network API Revenue Opportunity $115B opportunity by 2015 Source: Alan Quayle Business and Service Development, April 2012

14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 14 Presentation Overview  Market Trends  Service Provider Challenges  Service Exposure Opportunities  Oracle Communications Service Gatekeeper Solutions  Oracle Communications Services Gatekeeper Overview  Oracle Communications Services Gatekeeper Successes

15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 15 Market Focused Solutions Preintegrated

16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 16 Carrier Billing  Standards Compliant – One API 2.0 and 2.1 – Parlay X 3.0  Allows Applications to – Charge, Charge Split Amount – Reserve, Charge Reserve – Refund – Volume Charge, Reserve Volume Charge Parlay X and One API OCSG App IT / Network Billing OAuth 2 3 4 56 7 1 One API charging example

17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 17 QoS Control Service Provider OTT Players OTT Service “CSP x” customers receive optimal speed to avoid buffering

18 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 18 Messaging Service  Guaranteed Message Delivery for notifications – Send a message (SMS or Email) for a heads up, reminder, or special offer e.g. when an invoice is sent, payment is due  Bulk Messaging for campaign management – Send out offerings to certain customers as SMS, MMS or E-mail – Plan, execute and follow-up on mobile marketing campaigns

19 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 19 Trusted Identity Management  Allows subscribers to share their private resources with a third party without having to provide their own security credentials. – These resources could be photos, videos, contact lists, location, billing capability, profile etc.  Open, standards based integration points for fedrated Idenity Management solutions Authentication and Authorization as a Service

20 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 20 Presentation Overview  Market Trends  Service Provider Challenges  Service Exposure Opportunities  Oracle Communications Service Gatekeeper Solutions  Oracle Communications Services Gatekeeper Overview  Oracle Communications Services Gatekeeper Successes

21 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 21 Oracle Communications Services Gatekeeper  Multiple service facades including support for REST, SOAP, SOA and native interfaces  Comprehensive policy, SLA and subscriber & network resource management  Extensive pre-built communication services with network plug-ins  Multi-channel authorization and privacy management leveraging OAuth  Easily customizable and extendable Open, standards based network API exposure platform IT Network Oracle Communications Services Gatekeeper Communication Services Access Control & Policy Management Network Plug-ins Telco Developers Partners & Enterprises 3 rd Party Developers API Interfaces

22 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 22 Multiple Service Facades  Most comprehensive set of out-of-the- box network APIs  Greatest flexibility for developer access to network services  Simple integration with business process with an Enterprise Service Bus  Standards-based support for common interfaces – OneAPI, Parlay X and others Greatest access to network services Native, SOAP, SOA, REST & Custom Interfaces Telco Developers Partners & Enterprises 3 rd Party Developers Communication Services Services Gatekeeper IT Network Communication Services

23 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 23 Communication Services Most comprehensive set of pre-built network services *Also supports native interfaces SOAP Third Party Call Call Notification Audio Call Subscriber Profile Terminal Location Device Capabilities Terminal Status SMS* MMS* WAP Push USSD* Charging Presence RESTfulSOA ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Binary SMS ✔✔✔ Communication Service Oracle Communications Services Gatekeeper Communication Services Access Control & Policy Management Network Plug-ins

24 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 24 Network Plug-ins  Provides numerous pre-built, standards-based network plug-ins to support multiple network services  Rapidly integrates with existing network nodes to facilitate rapid deployment  Ensures uninterrupted usage of existing apps/services  Easily extensible to support additional network services Extensive pre-built connectivity to network elements Location Server SMSC MMSC WAP GW HLR MSC X-CSCF Parlay GW Billing SMPP MM7 MLP LIF INAP SIP MAP Parlay Diameter SMSC UCP Applications Custom Protocol Dir Server LDAP PAP PCRF Diameter Oracle Communications Services Gatekeeper Communication Services Access Control & Policy Management Network Plug-ins

25 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 25 Partner Relationship Management  On-boards & manages a large number of partners & apps rapidly through automated registration, service activation & provisioning  Enables self service account management, and provides access to usage statistics  Integrates easily with existing partner portals via web services Comprehensive 3 rd party management capabilities Partner Management Registration Account Management Reporting Global / Partner Node App Group 1 App Group 2 App SP Group 1 App Group 3 App Group 4 App SP Group 2 Enables fine grain control of app & partner access & utilization through pre-built SLAs Protects subscriber privacy through defined user SLA Delivers highly flexible & extensible policy enforcement through custom SLAs

26 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 26 Partner Relationship Management Portal Manager Portal Users: CSP, e.g. partner manager administrator, product manager, back offices, CSRs, etc. Capabilities: Partner management, application management, contract/SLA/service management, API on boarding, email notifications, etc. Partner Portal Users: partners of the CSP, e.g. service providers, third party developers, etc. Capabilities: Partner account registration and management, partner application and API management, etc. Manager and Partner Views Manager Portal Partner Portal Partner Portal

27 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 27 Manager and Partner Portal

28 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 28 Analytics Visibility to API usage 360 degree view of application/ subscriber requests Response time, invocation times, usage trends, failure rate Methods, parameters Comprehensive analytics/reports 31 reports Applications, API invocations, subscribers ROI analysis on application Subscriber usage Application subscriber trends Region usage

29 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 29 Analytics  Understand API usage – How much traffic is it generating? – Which API’s are making money?  Make better business decisions – What is my ROI? – What needs attention and potential expansion? Provides CSP Insight

30 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 30 Policy & SLA Examples  Application & Partner - centric – Billing/pricing control – Budgeting – time, day, rate, quota – Service access – QoS  Subscriber - centric – Privacy, throttling – Billing – Personalization – Parental & content controls  Network - centric – Resource protection – Intelligent routing and utilization – Prioritization Comprehensive policy enforcement & SLA features SLA Application Oracle Communications Services Gatekeeper Subs criber App & Partner Group SLAs Subscriber Policy Global & Partner node SLA Oracle Communication Services Gatekeeper Network

31 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 31 OAuth 2.0 Support  Authenticates user & grants access to user’s account/resources – No sharing passwords between apps – Authorization token provides granular access to a user’s account/resources – Tokens are time limited & revocable  Safely enables apps to access and use subscriber’s resources – Enables app to charge on behalf of the user, user authenticates the transaction – Provides apps access to user’s location information upon user’s consent – Allows user to log 3 rd party apps using their subscriber ID API provides a privacy & security engine for services App Grant access to resources Oracle Communication Services Gatekeeper IT Network OAuth

32 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 32 Built-In API Management  Add CSP & 3 rd party services – CSP: photo, contacts, calendar, etc – 3 rd party: weather, stock, POI, etc  Key benefits – Seamlessly and quickly onboard new services – Monetize 3 rd party services – Control partner access & utilization of services – Ensure network protection – Capture all event & charging records Easily add & expose new RESTful & SOAP based services Telco Developers B2B Partners Enterprises 3 rd Party Developers RESTful/SOAP Interfaces CSP Services 3 rd Party Services Access Control & Policy Management Oracle Communication Services Gatekeeper

33 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 33 Most Extensible Network Gateway Solution Quickly and easily extend the platform by adding network and IT APIs Rapidly create & modify service level agreements Customize workflow and policy control through the creation of new interceptors API creation & management tools Custom Interfaces Custom SLA Custom Protocol Custom Service Attributes Application Network Oracle Communication Services Gatekeeper Custom SDK New Interceptor New Communication Service

34 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 34 Customizable Software Developer Kit (SDK)  16MB, easy to use, GUI-based SDK  Easy to customize, rebrand, white-label and re-distribute  Pre-built support for common SOAP & RESTful web services  Supports addition of new & customized communication services  Provides SLA enforcement & WS-Security to enable network simulation Intuitive simulation environment for app development SOAP Third Party Call Terminal Location Terminal Status SMS MMS Charging REST ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Binary SMS ✔✔ Communication Service

35 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 35 High Availability, Scalability, & Reliability  High availability through load balancing & session synchronization  Unlimited horizontal scalability  Highly reliable with geographic redundancy Fastest, most reliable solution available Access 1 Network 1 Network 2 Network n+1 Access n+1 Load Balancer Domain1 Sync Applications Access 1 Network 1 Network 2 Network n+1 Access n+1 Load Balancer Domain2 Applications

36 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 36 Oracle Communications Services Gatekeeper Extensive set of interfaces providing more value, choice, and business model agility Wide-ranging set of pre-built, value- added communication services Comprehensive policy, SLA and network resource management Extensive privacy management capabilities based on OAuth Most extensible solution enabling customized SLAs, new policy control, and additional network services Oracle Communications Services Gatekeeper Partner Relationship Management Privacy Management Network Interfaces Platform Development Studio & SDK SOAPRESTfulSOANative Communication Services Policy Management A Authentication & Access Control Service Facades

37 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 37 Efficiently Expose Network APIs Network gateway reduces OPEX, speeds TTM and increases control Service Platform 1 Service Platform 2 Service Platform N Service Platform 3 Application 1 Application 2 Application N Partner 1 Partner 2 Telco Developer Application 3 Application 1 Application 2 Application N Partner 1 Partner 2 Telco Developer Service Platform 1 Service Platform 2 Service Platform N Service Platform 3 Application 3 WS Interfaces Oracle Communications Service Gatekeeper Plug-in 2Plug-in 3 Plug-in 1 Plug-in N

38 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 38 Presentation Overview  Market Trends  Service Provider Challenges  Service Exposure Opportunities  Oracle Communications Service Gatekeeper Solutions  Oracle Communications Services Gatekeeper Overview  Oracle Communications Services Gatekeeper Successes

39 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 39 Oracle CSP Successes Delivering significant revenue or OPEX savings Revenue Internal Developers Partners (MVNOs, Aggregators, etc) Enterprises 3 rd Party Developers OPEX Savings Number of Services/Developers Aircel $8M+/month $1M+/month ~50% Opex savings

40 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 40 OCSG Worldwide Customers OCSG OCSG is the most widely deployed SDP service exposure & policy management platform worldwide OCSG

41 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 41 Service Exposure Value Proposition Optimize Increase control and reduce cost of managing partners accessing network services Innovate Enable partners and internal developers to easily create innovative & differentiated services Thrive Establish new revenue streams leveraging network assets

42 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 42

43 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 43 The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

44 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 44

45 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 45


Download ppt "Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1."

Similar presentations


Ads by Google