Presentation is loading. Please wait.

Presentation is loading. Please wait.

Desktop Publishing CS 121 Concepts of Computing II Ron Wallace.

Similar presentations


Presentation on theme: "Desktop Publishing CS 121 Concepts of Computing II Ron Wallace."— Presentation transcript:

1 Desktop Publishing CS 121 Concepts of Computing II Ron Wallace

2 Design Principles ü KISS ü Know your audience ü Consistency with variety u boring vs. chaos ü Avoid templates u destroyer of creativity and originality ü Consider the work of others u get ideas... don’t steal or plagiarize ü Ask for advice u proof by someone else & don’t explain

3 8 Things to Consider (Before You Begin) ü 1 - How much time? u get the job done on time u enhance later F time? F money?

4 8 Things to Consider (Before You Begin) ü 2 - Who is the audience? age reading level education level conservative vs. liberal serious vs. humorous white-collar vs. blue-collar ethnic background understanding of terminology Two Real Life Examples: - Gerber - General Motors Two Real Life Examples: - Gerber - General Motors

5 8 Things to Consider (Before You Begin) ü 3 - Why are they reading this? Personal Interest Need for Information Required Reading Casual Browsing Personal Interest Need for Information Required Reading Casual Browsing

6 8 Things to Consider (Before You Begin) ü 4 - How will they get this? Direct Mail Bulletin Board Brochure Rack Table or Counter Person to Person Direct Mail Bulletin Board Brochure Rack Table or Counter Person to Person

7 8 Things to Consider (Before You Begin) ü 5 - What is our/their image? fun vs. serious young vs. mature business vs. pleasure contemporary vs. traditional fun vs. serious young vs. mature business vs. pleasure contemporary vs. traditional

8 8 Things to Consider (Before You Begin) ü 6 - Can I make the reader’s job easier? I mportant ! Ajkl kle jdijf iamf ljjfkajd fdk jfwo jdo jfdkljie. Lj fjkl sieja lej. direct attention Type … READABILITY Color? Headline organization ?

9 8 Things to Consider (Before You Begin) ü 7 - Are there limitations? Always ! Always ! budget resources size dimensions of the page number of pages time medium (type of paper) personal preferences developer’s client’s

10 8 Things to Consider (Before You Begin) ü 8 - Is reader feedback desired? contact information address phone web site coupons forms surveys contact information address phone web site coupons forms surveys

11 8 Things to Consider (Before You Begin) ü Time ü Audience ü Reader Motivation ü Method of Delivery ü Image ü Ease of Reading ü Limitations ü Feedback

12 Planning Your Layout ü “Dummy” mock-ups u Several u Focal point u Normal eye movement u Optical VS geometric center Think!

13 Type...Type... ü Must be legible and readable! u Legibility = How easily a reader can decipher the letters on the page. u Readability = The document’s overall appearance.

14 FontsFonts ü Dictionary Definition u “A complete set of type of one size and face.” ü Includes Three Characteristics u typeface (shape of letters) u style (attributes) u size (height)

15 ü Serif = easy to read blocks of text u Blue Mtn … Blue Mtn ü Sans serif = clean look  Blue Mtn ü Novelty = special feeling/affect u Blue Mtn ü Symbol = non-alphanumeric Types of Typefaces

16 Appropriate Typeface? Which of the following would be better for a truck stop advertisement? Which of the following would be better for a truck stop advertisement? Good Food Good Prices Good Services Good Food Good Prices Good Services Good Food Good Prices Good Services Good Food Good Prices Good Services

17 How Many Typefaces? ü One gives consistent look. ü Two complementary typefaces is common ü Three is the max! More makes the publication to busy and confusing. More makes the publication to busy and confusing.

18 Style … Adding Emphasis to Text ü Boldface ü Italics ü Underline ü CAPITAL LETTERS ü ü Spot Color Reverse Type !

19 Size of Type ü Measured in Points (72 pts = 1”) ü Includes: u highest letter u lowest descender u space between lines F most programs add more to space the lines (leading)

20 Other Type Attributes ü baseline ü x height ü ascenders (like t and b) ü descenders (like y and g) ü pitch u characters/inch horizontally u for monospaced fonts only

21 Type Sizes in a Publication ü body (base size) = x points u dependent on audience and medium ü subheads = x + 2 points ü headlines = 2(x+2) + ? points ü captions = x-1 or x-2

22 Type: Other Considerations ü Line spacing (leading) ü Contrast w/ background ü Margins (white space) ü Captions u don’t insult reader u verify names u list names left to right u fit the graphic

23 Getting and Focusing Readers’ Attention ü White space ü Sidebars ü Pull quotes ü Boxes ü Rules

24 Layout Mistakes ü Poor column spacing ü Claustrophobic pages ü Whispering headlines ü Misaligned elements ü Improperly positioned headlines Page 1 of 3

25 Layout Mistakes ü Box-itis ü Rule-itis ü Too much copy ü Rotated type ü 1/2” indents u use 1 em space u about equal to the point size u about 2 spaces Page 2 of 3 NO

26 Layout Mistakes ü Excessive hyphenation ü Too many fonts & sizes ü Unnecessary special affects ü Double returns and spaces u use paragraph spacing ü Hyphens for bullets u Alt-8 (Win) or Opt-8 (Mac) Page 3 of 3

27 WP vs. DTP: Similarities ü Create, edit, store, & print documents / publications ü Character & paragraph formatting ü Graphics & other objects u inline & text wrap

28 WP vs. DTP: Differences ü Document (WP) vs. page (DTP) ü Margins (WP) vs. guides (DTP) ü Paragraphs in margins/columns (WP) vs. in text boxes (DTP) ü Single layered (WP) vs. multiple layered objects (DTP)

29 DTP Basics in PageMaker ü New publication ü Pasteboard ü Rulers ü Views ü Master pages ü Guides ü Managing pages ü Text boxes ü Text formatting ü Linking text boxes ü Spell check ü Graphics ü Control palette ü Other features


Download ppt "Desktop Publishing CS 121 Concepts of Computing II Ron Wallace."

Similar presentations


Ads by Google