Presentation on theme: "Healthier Brands for Healthier Business Sam Waterfall Food & Drink Innovation Network 17 March 2011 Staverton Park, UK Perspectives and story telling…"— Presentation transcript:
Healthier Brands for Healthier Business Sam Waterfall Food & Drink Innovation Network 17 March 2011 Staverton Park, UK Perspectives and story telling… Your Chairman’s Introduction to
What is scary about this? This is the hand that pays your salary… …or not
Who am I? Sam Waterfall Senior Consultant Healthy Marketing Team Work with Clients across Europe, Asia Brand Positioning & Innovation Ex P&G, Boots and Kraft Foods
The Healthy Marketing Team are experts in helping brands respond to changing attitudes in nutrition, health and wellness. We work around the globe (25 countries in 2010) and specialise in brand positioning and product innovation / renovation in food, ingredients and pharmaceuticals. Peter Wennström The Four Factors TM Brand Analysis System Food & Health Marketing Handbook Who are we?
What is scary about this? You don’t get much time… … to tell your story
Does your consumer want this story?
Or this story?
Worldview “The world is the way I see it”
“Fizzy drinks will rot my child’s teeth”
“Organic is definitely worth it for the kids”
The Food & Drink Innovation Network Sharing innovation best practice in the food & drink industry