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Natural Advantages: The Power of Parks and Recreation in a Place-Based Economy October 1, 2014 Oceola Township Hall.

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Presentation on theme: "Natural Advantages: The Power of Parks and Recreation in a Place-Based Economy October 1, 2014 Oceola Township Hall."— Presentation transcript:

1 Natural Advantages: The Power of Parks and Recreation in a Place-Based Economy October 1, 2014 Oceola Township Hall

2 Parks, Recreation and Placemaking To be successful communities must effectively develop and leverage their key human, natural, cultural and structural assets and nurture them through enacting effective public policy. Or quite simply, as stated by Fred Kent at the Project for Public Spaces, “turning a place from one that you can’t wait to get through into one that you never want to leave.”

3 Knowledge Workers Who Are They? Highly educated Leading force of growth in the economy Characteristics Mobile Entrepreneurial Value Outdoor Amenities Social/cultural amenities Lifestyle

4 Michigan Colleges Foundation Study, April 2011 Most Desired Community Assets for recent Michigan college graduates Ease of commute from home to office67% Quality of K12 education system53% Variety of outdoor amenities - parks, bike & hiking trails, etc.52% Good paying job opportunities50% Affordable housing market46% Opportunities to advance my career (not just start it)42% Variety of social activities - restaurants, bars clubs, shopping37% Variety of cultural activities - theaters, galleries, concerts34% Public safety, low crime29% Close to my family24%

5 Today’s Seniors- How they are different Living longer Highly educated Diverse Wealthy but with debt Remaining in workforce Technologically savvy More single living arrangements Physically active Credit: Edward Dalmulder (2012)

6 Aging in Places Framework “Age-friendly communities are part of a place-making strategy that capitalizes on local assets and creates good public spaces. When people live, work and play in a walkable place, it results in social, economic and health benefits for themselves and their communities.” A special message from Governor Rick Snyder: Making Michigan a Great Place to Live Well and Age Well June 2, 2014

7 Aging in Places Today and tomorrow’s active seniors are looking for rich social environments, walkable neighborhoods and access to needed services Aging in Places meshes with state’s evolving emphasis on placemaking Aging in Places is about access and mobility, engagement and well-being on the individual and group level in a community setting Our communities must begin to understand the consequences of this demographic shift in order to ensure that all generations have an equal opportunity to enjoy and enhance their quality of community and life.

8 Our Natural Resources Inspire Regional Identity

9 “… we came to realize that Alpena was a sanctuary….” - Deb Pardike, executive director of the Alpena Convention and Visitor’s BureauAlpena Convention and Visitor’s Bureau

10 Connect People (to Places and Each Other)

11 Parks, Recreation and the Economy Smiles on the faces of participants We’re making a difference Something for everyone We’re preserving open space The Benefits are endless


13 Economic Impact SEV of homes near parks and a short distance away


15 Economic Impact Real Estate Basic Approach The following steps must be taken to calculate the additional value that accrues to single-family homes that are located near parks and open spaces. Step 1 - The area to be looked at is 500 feet or a three-block radius around any park (or parks) you are assessing. Therefore, the first step is to draw a 500 foot or three-block radius around the park.  This will capture almost all premium from small parks and 75% from relatively large parks. The remaining 25% will be dissipated over 500-2000 feet.


17 Real Estate Step 2 The park needs to be graded on a scale that takes into account the public perception of the park. This “qualitative” assessment is necessary in order to be able to assign an added value to the properties within the radius from step 1. The grades, as defined by Crompton, are:  Unusual Excellence: A signature park; exceptionally attractive; natural resource based; distinctive landscaping and/or topography; often mentioned in sales advertisements for nearby properties; well-maintained; engenders a high level of community pride and “passionate attachment.”  Above average: Natural resource based; has charm and dignity; regarded with affection by the local community ; pleasant, well-maintained.  Average: Rather non-descript; not really “noticed” by the local community; adequately maintained; no distinguishing features.

18  Below Average: Sterile; absence of landscaping or trees; athletic fields with noise, lights, congestion; intensive use.  Dispirited, Blighted: Dilapidated, decrepit facilities; broken equipment; unkempt, dirty; unofficial depository for trash; noisy; undesirable groups congregate there; rejected and avoided by the community.  Below Average and Dispirited, Blighted: There are no premiums to be calculated for these two grades. Real Estate

19 Step 3 The premiums that will be applied based on the grade assessed in Step 2 are as follows: Unusual Excellence: 15% Above Average: 10% Average: 5% Step 4 The next step is to get a list of all of the assessed values of all of the single family homes that are within the 500 foot or three-block radius. These values can normally be obtained from the local assessor’s office. Step 5 Once you obtain this list:  Total all of the assessed values of all these single-family homes.

20 Economic Impact Convention Bureau Formula Survey’s Flash Marketing Reports

21 Drive economic prosperity

22 Parks, Recreation and the Environment Open space captures precipitation, reduces stormwater management costs, and by protecting underground water sources, open space can reduce the cost of drinking water up to ten-fold. Trees and shrubs reduce air pollution control costs. The value to human communities of protecting the habitats of wild creatures who live near us.




26 Parks and Recreation…Creating a Healthier MI  According to research, 50 percent of what makes us healthy are lifestyle behaviors, including physical activity. Yet only 4 percent of health spending aims to increase these healthy behaviors, while 88 percent of spending funds medical services to treat health issues, rather than prevent them in the first place.  Studies confirm that participant’s health improves and health care costs decrease when people choose to be active.  Michigan has the 6th highest prevalence of obesity in the nation. 39 percent of adults, 11.9 percent of adolescents, and 13.3 percent of children in Michigan are considered obese; if rates continue to increase at current levels, Michigan is expected to spend $12.5 billion on obesity related health care costs by 2018.


28 Parks and Recreation….Creating a Healthier MI  Studies confirm that participant’s health improves and health care costs decrease when people choose to be active. In 2003, the cost of physical inactivity in Michigan was $8.9 billion dollars a year  As discussed in Governor Snyder’s Michigan Health and Wellness 4 x 4 Plan, being physically active is one of four behaviors that will lead to healthier citizens, thereby reducing healthcare costs.  Research states that individuals over 50 years of age who exercise just 90 minutes per week will save an average of $2,200 annually in medical costs.




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