Presentation on theme: "Where DoesFit?. About Our Products Raw means that we do not heat any of our ingredients over 115 degrees. Once food reaches a temperature of above 115,"— Presentation transcript:
About Our Products Raw means that we do not heat any of our ingredients over 115 degrees. Once food reaches a temperature of above 115, the majority of its nutrients and nutritional enzymes are killed. Because we dehydrate our products below this temperature, we’re able to maintain the living enzymes and nutritional information to benefit your body the way nature intended! Our product lines include Brad’s Raw Crunchy Kale, Brad’s Raw Chips & Crackers Our Consumers -Age: 25 to 55, Gender: Over 80% Female -Purchase our products because it’s a healthy and satisfying snack that rivals any of the popular unhealthy snack foods! -Are committed to finding healthier options for them and/or their families and are willing to pay for quality.
Produce Department Loves Brad’s Raw Foods! The produce section is the #1 area to display Brad’s Raw Foods’ products! *Produce is raw and we’re raw – it’s a natural fit! *Health conscious people (our target demographic) spend a lot of time in the produce section. *Very little shrinkage and a long shelf life compared to other produce items, and our products are NOT refrigerated. *As the kale trend continues to grow, customers buying fresh kale and other greens are instantly intrigued by our product!
NATURAL SECTION -All Brad’s Raw Foods’ products are certified organic, non-GMO, gluten- free, vegan, and kosher. We use all real, whole ingredients with no preservatives or binders! Our products are also right at home in the Natural Foods section! -These certifications appeal to and are important to customers shopping in the Natural Foods section.
RAW FOODS SECTION -Brad’s Raw Foods has been a major pioneer in the raw food movement! -The Raw Food section is currently one of the hottest sections in health food stores. -We’re one of the most nationally recognized raw food brands!
GLUTEN-FREE SECTION Because all of our products are certified gluten-free, we also fit in the Gluten- Free section of stores! *Gluten-Free is the largest growing category in supermarket chains to date! *Brad’s Raw Foods will add to the Gluten-Free section because it is SO much more: organic, non-GMO, vegan, and OU kosher.
BULK FOODS SECTION Because of innovative packaging and 50% RPET clam shells, Brad’s Raw Foods is readily accepted and can be displayed in the bulk section as well!
DELI & PREPARED FOODS SECTION -Brad’s Raw Foods’ products make the perfect healthy snack for someone on- the-go! -Customers heading to the salad bar are already looking for a quick and healthy meal…why not add a quick and healthy snack? -Brad’s Raw Leafy Kale adds a satisfying crunch to soups and salads! -Customers buying fresh hummus and guacamole need a healthy chip for dipping!
MERCHANDISING OPTIONS Brad’s Raw Product Display Racks – Each three-tiered display contains six pieces: 3 crates, 1 base, 1 ‘Meet Brad’ poster and 1 top that overlaps the display. The poster slides into this top piece, and all of the pieces snuggly snap together. The bottom crate fits securely inside the base, stabilizing the display.