eat out eat well Scheme developed to recognise caterers that offer healthier menu options It has three levels – bronze, silver and gold It is symbolised by the logo below Validated/evaluated nutritionally by Surrey University Aligned with Healthy Lives, Healthy People and Change 4 Life
eat out eat well Scheme designed to be easy to implement and manage Supports healthier eating when eating out Supports local businesses – reward and recognition Recognises food hygiene Being adopted by all Northants Local Authorities Will be tailored to local needs in East Northants - diabetes
Surrey University Evaluation Found eat out eat well influences food choice to improve incidence of obesity in Surrey Primary business motivation – perceived commercial benefit Businesses like: –that the award is free –the promotional materials provided –the positive impact on image and reputation –healthier menu options do not need to cost more Consumers like: –increased choice –increased trust in businesses with the award –potential to contribute to a healthier lifestyle
Surrey University Evaluation Perceived strengths: –practicality and flexibility of the scheme –no charge –guidance and support given by assessors –‘health by stealth’ Challenges: –varying levels of interest in award –lack of consumer awareness –perceived incompatibility of award with commercial targets
What are our issues? We have an issue with obesity in the District Also problems with CHD and diabetes Difficulty in getting healthy eating message across How to effect change?
Roll out Inclusion of diabetes element to eat out eat well Transition of Heartbeat to eat out eat well Publicity and marketing Promotion of the scheme throughout the District Pilot project - campaign to target uptake in Raunds –no current takeaway or restaurant with Heartbeat –36 caterers (including 5 restaurants, 8 takeaways, 7 mobile caterers, 3 pubs with food, 4 residential homes) How can you help?