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The rider and the elephant... Using Chip & Dan Heath’s ‘Switch-when change is hard’ and " The Happiness Hypothesis" by J. Haidt and Steve Harrisons tool.

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Presentation on theme: "The rider and the elephant... Using Chip & Dan Heath’s ‘Switch-when change is hard’ and " The Happiness Hypothesis" by J. Haidt and Steve Harrisons tool."— Presentation transcript:

1 The rider and the elephant... Using Chip & Dan Heath’s ‘Switch-when change is hard’ and " The Happiness Hypothesis" by J. Haidt and Steve Harrisons tool for making it all useable to find good injections to core conflicts

2 For things to change, somebody somewhere has to start acting differently.

3 Maybe its you, maybe its your team or your client.

4 For things to change, somebody somewhere has to start acting differently. Picture that Person or People. Maybe its you, maybe its your team or your client.

5 A useful Meta4 to think of is that of the elephant and the rider. From " The Happiness Hypothesis" by J. Haidt

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7 Our rational side is it's Rider.

8 A useful Meta4 to think of is that of the elephant and the rider. From " The Happiness Hypothesis" by J. Haidt Our emotional side is the Elephant. Our rational side is it's Rider.

9 Perched atop the elephant the rider holds the reins and seems to be the leader. BUT the riders control is so precarious because the rider is so small compared to the elephant.

10 Anytime the 6 ton elephant and the rider disagree about direction for long..... the rider is going to lose in the end....

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12 The weakness of the elephant: lazy, skittish, looking for instant gratification, the quick payoff.

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14 The strength of the rider: The ability to see ahead, think long term beyond the moment.

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16 The weakness of the elephant: lazy, skittish, looking for instant gratification, the quick payoff. The strength of the rider: The ability to see ahead, think long term beyond the moment.

17 Emotion and logic often play a big part in our personal dilemmas...

18 STOP SMOKINGBe healthier Cope with stress KEEP SMOKING Happy & Whole

19 Emotion and logic often play a big part in our personal dilemmas... STOP SMOKINGBe healthier Cope with stress KEEP SMOKING Happy & Whole Logic tells us we should stop..We know its bad.

20 Emotion and logic often play a big part in our personal dilemmas... STOP SMOKINGBe healthier Cope with stress KEEP SMOKING Happy & Whole Logic tells us we should stop..We know its bad. But our lazy/ skittish nature prefers instant gratification

21 HOWEVER..... The strength of the elephant: Getting things done, energy & drive.

22 HOWEVER..... The strength of the elephant: Getting things done, energy & drive.

23 The weakness of the rider: Over analysis, over thinking things. Spinning its wheels.

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25 HOWEVER..... The strength of the elephant: Getting things done, energy & drive. The weakness of the rider: Over analysis, over thinking things. Spinning its wheels.

26 And again emotion and logic often play a big part in our personal dilemmas... ChangeGrowth SecurityDon’t change Happy & Whole ?

27 And again emotion and logic often play a big part in our personal dilemmas... ChangeGrowth SecurityDon’t change Happy & Whole Emotional elephant give us drive and energy...

28 And again emotion and logic often play a big part in our personal dilemmas... ChangeGrowth SecurityDon’t change Happy & Whole But with too many choices/ risks the rider is confused and lost and drives elephant in circles ?

29 And again emotion and logic often play a big part in our personal dilemmas... ChangeGrowth SecurityDon’t change Happy & Whole Emotional elephant give us drive and energy... But with too many choices/ risks the rider is confused and lost and drives elephant in circles ?

30 And again... Save MoneySecure future Have fun today Go out Happy & Whole

31 And again... Save MoneySecure future Have fun today Go out Happy & Whole Rider tells us we should be sensible./ sees big negatives..

32 And again... Save MoneySecure future Have fun today Go out Happy & Whole The elephant desires instant gratification

33 And again... Save MoneySecure future Have fun today Go out Happy & Whole Rider tells us we should be sensible./ sees big negatives.. The elephant desires instant gratification

34 Both common sense and TOC tell us that we must satisfy both the needs of the rider and the needs of the elephant when we look for a good solution...

35 GrowthSecurity Both common sense and TOC tell us that we must satisfy both the needs of the rider and the needs of the elephant when we look for a good solution... + = Good solution

36 Growth Security But how to ensure we don’t get angry (emotional) or lost (in logic) along the way... + = Poor solution...?

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38 We must shape the path and appeal to the better qualities of both our rider (logical) and elephants (emotional) needs...

39 Growth Security Growth Security

40 So to change things, we need to : 1. DIRECT the rider & 2. MOTIVATE the elephant & 3. SHAPE the path And when we do all 3 well, change happens.

41 When looking to tackle your core dilemma it might be useful to look for injections/ solutions/ideas that tend to drive the positive traits of our rational AND emotional sides. The drive, the energy AND the logic, the foresight...

42 When looking to tackle your core dilemma it might be useful to look it terms of things that tend to drive the positive traits of our rational AND emotional sides. The drive, the energy AND the logic, the foresight... And avoid the negative aspects like laziness, confusion....

43 When looking to tackle your core dilemma it might be useful to look it terms of things that tend to drive the positive traits of our rational AND emotional sides. The drive, the energy AND the logic, the foresight... And avoid the negative aspects like laziness, confusion Direct the Rider 2.Motivate the Elephant 3.Shape the Path

44 Here’s some tips about how to do each... Direct the RiderMotivate the ElephantShape the Path Find & Follow the Bright Spots Investigate what’s working and clone it. Find the Feeling Knowing something isn’t enough to cause change. Make people feel something. Tweak the Environment When the situation changes, the behaviour changes. So change the situation. Script the Critical Moves Don’t think big picture, think in terms of specific behaviours Shrink the Change Break down the change until it no longer spooks the elephant Build Habits When behaviour is habitual its free…it doesn’t tax the rider. Look for ways to encourage habits. Point to the destination Change is easier when you know where your going and why its worth it Grow your People Cultivate a sense of identity and instil the growth mindset Rally the Herd Behaviour is contagious. Help it spread.

45 Here’s some tips about how to do each... Direct the RiderMotivate the ElephantShape the Path Find & Follow the Bright Spots Investigate what’s working and clone it. Find the Feeling Knowing something isn’t enough to cause change. Make people feel something. Tweak the Environment When the situation changes, the behaviour changes. So change the situation. Script the Critical Moves Don’t think big picture, think in terms of specific behaviours Shrink the Change Break down the change until it no longer spooks the elephant Build Habits When behaviour is habitual its free…it doesn’t tax the rider. Look for ways to encourage habits. Point to the destination Change is easier when you know where your going and why its worth it Grow your People Cultivate a sense of identity and instil the growth mindset Rally the Herd Behaviour is contagious. Help it spread.

46 Here’s some tips about how to do each... Direct the RiderMotivate the ElephantShape the Path Find & Follow the Bright Spots Investigate what’s working and clone it. Find the Feeling Knowing something isn’t enough to cause change. Make people feel something. Tweak the Environment When the situation changes, the behaviour changes. So change the situation. Script the Critical Moves Don’t think big picture, think in terms of specific behaviours Shrink the Change Break down the change until it no longer spooks the elephant Build Habits When behaviour is habitual its free…it doesn’t tax the rider. Look for ways to encourage habits. Point to the destination Change is easier when you know where your going and why its worth it Grow your People Cultivate a sense of identity and instil the growth mindset Rally the Herd Behaviour is contagious. Help it spread.

47 Here’s some tips about how to do each... Direct the RiderMotivate the ElephantShape the Path Find & Follow the Bright Spots Investigate what’s working and clone it. Find the Feeling Knowing something isn’t enough to cause change. Make people feel something. Tweak the Environment When the situation changes, the behaviour changes. So change the situation. Script the Critical Moves Don’t think big picture, think in terms of specific behaviours Shrink the Change Break down the change until it no longer spooks the elephant Build Habits When behaviour is habitual its free…it doesn’t tax the rider. Look for ways to encourage habits. Point to the destination Change is easier when you know where your going and why its worth it Grow your People Cultivate a sense of identity and instil the growth mindset Rally the Herd Behaviour is contagious. Help it spread.

48 Any thoughts? Gratefully received at


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