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Michael Leighs, Project Director & Ali Noller, Communications Manager Made possible by funding from the Centers for Disease Control and Prevention through.

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Presentation on theme: "Michael Leighs, Project Director & Ali Noller, Communications Manager Made possible by funding from the Centers for Disease Control and Prevention through."— Presentation transcript:

1 Michael Leighs, Project Director & Ali Noller, Communications Manager Made possible by funding from the Centers for Disease Control and Prevention through the Los Angeles County Department of Public Health. Choose Health LA: EAT HEALTHY, MOVE MORE, LIVE TOBACCO FREE Choose Health LA: EAT HEALTHY, MOVE MORE, LIVE TOBACCO FREE Los Angeles Collaborative for Healthy Active Children

2 Community Transformation Grant Funded by the Centers for Disease Control and Prevention Builds on the work of the RENEW LA County grant Five Strategy Areas 1)Tobacco-free living 2)Healthy eating and active living 3)Clinical preventive services 4)Social and emotional wellness 5)Healthy and safe environments

3 Active Living and Healthy Eating: Healthcare Settings Partnering with Breastfeed LA to promote breastfeeding and Baby-Friendly hospitals

4 Active Living and Healthy Eating: Schools Partnering with California Food Policy Advocates to increase participation in school meals programs Partnering with LAUSD and LA County Office of Education to enhance physical education

5 Active Living and Healthy Eating: In Communities Partnering with California Center for Public Health Advocacy to create healthier food environments and promote active living Working with Department of Public Social Services to promote CalFresh at farmers’ markets

6 Active Living and Healthy Eating: Government Settings Improving the nutrition of food offered in County of Los Angeles and other venues to ensure that they meet nutrition requirements

7 Healthy and Safe Physical Environments Partnering with LA City to develop a health and wellness element in LA City’s General Plan Partnering with Parks and Recreation to expand the County’s Parks After Dark Program

8 Promote eating healthy, moving more and living tobacco-free through mass media, public education and multimedia Offer LA County residents the tools and resources to Choose Health Build community support for healthier environments Communications Overview

9 Public Education: Portion Sizes

10 Campaign elements: Outdoor advertisements Outdoor advertisements Radio spots Radio spots Public Service Announcements Public Service Announcements YouTube videos YouTube videos Social Media Social Media Nutrition education materials Nutrition education materials

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12 Nutrition Education Materials Catalog

13 Michael Leighs, Ali Noller,


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