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Seductive Nutrition: Enticing Consumers to Choose Foods with Benefits Jim Painter, PhD, RD Professor, School of Family & Consumer Sciences Eastern Illinois.

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Presentation on theme: "Seductive Nutrition: Enticing Consumers to Choose Foods with Benefits Jim Painter, PhD, RD Professor, School of Family & Consumer Sciences Eastern Illinois."— Presentation transcript:

1 Seductive Nutrition: Enticing Consumers to Choose Foods with Benefits Jim Painter, PhD, RD Professor, School of Family & Consumer Sciences Eastern Illinois University

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3 The art of enticing consumers to improve diet quality by making dishes “slightly healthier”, and just as appetizing and flavorful. It is a focus on positive changes to foods and the dining environment vs. food restriction. World Menu Report #3: Seductive Nutrition, 2012

4 TREAT MYSELF EAT HEALTHY Sweet SpotSweet Spot Creating delicious, slightly healthier meals with appealing descriptions World Menu Report #3: Seductive Nutrition, 2012

5 World Menu Report #3: Seductive Nutrition, 2012 More expensive Not as filling Less appetizing

6 World Menu Report #3: Seductive Nutrition, 2012 Favorite foods “Slightly healthier”

7 World Menu Report #3: Seductive Nutrition, 2012 Plenty of vegetables Lower in fat Right-size portions Grilled Fresh Ingredients Lower in calories

8 Select a dish, and make it slightly healthier Romance the menuSell the sizzle Cheese Burger with Fries California Pepper Jack Cheese Burger with a side of crisp Sweet Potato Fries

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10 “Low calorie, low fat, no salt... No wonder the dog doesn’t beg anymore”

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12 – Portion – Size and shape of containers – Visibility and convenience – Visual cues – Can labels change the taste of food

13 Focus on ingredients: – Pacific salmon – Selection of farmer’s market vegetables Tell a story: – We only buy the freshest ingredients from local suppliers… Describe preparation: – “Thoughtfully prepared” – Pan-roasted

14 Warning: – Use “nutrition” and “health” cautiously when positioning – Be careful with Light menus, lower calorie sections and options —sometimes the kiss of death

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17 Slightly healthier + great tasting = Best of Both Worlds

18 Romancing Salmon on the Menu: Line-caught Alaskan salmon grilled to perfection, then topped with a garden-fresh relish using heirloom tomatoes and cucumber

19 Romancing a Taco on the Menu: California-style Fish Taco: We start with a fresh corn tortilla, layer on a generous portion of Baja-grilled tilapia, add fresh avocado slices, crisp shredded cabbage, tomato and sour cream, and garnish with chopped cilantro and fresh lime. This fish taco is a real catch!

20 Romancing Fried Shrimp on the Menu: Dig into a duo of fresh Gulf shrimp! Half of your order will be crispy fried shrimp served with our zesty house-made cocktail sauce; the other half consists of grilled shrimp lightly garnished with fresh-squeezed lemon and parsley.

21 Ingredients : ½ of an avocado 1 ½ cups milk 2 T. cocoa powder 1 Safest Choice™ Pasteurized Eggs 1 Safest Choice™ Pasteurized Eggs 2 packets of Splenda Directions : Place all ingredients into a blender and blend until smooth. ~Filling Chocolate Shake~

22 ~Eggs in the Raw~ No-Sugar-Added Eggnog Serves 5 Ingredients : 6 Safest Choice™ Pasteurized Eggs 1/2 c powdered Splenda® 2 Tbsp vanilla extract 2 c skim milk 1 tsp rum extract (optional) nutmeg or cinnamon for garnish Directions : 1. Break eggs into large bowl. Beat eggs until light in color. Mix in Splenda® and vanilla. Add skim milk. Blend with egg mixture for 30 seconds. 2. Cover eggnog closely and let ripen in the refrigerator for 24 hours. 3. Stir again and serve sprinkled with freshly grated nutmeg or cinnamon. SafeEggs.com/nosugar

23 Coco Cocoa Nut Torte Ingredients: 1 c. almond meal/flour ½ c. unsweetened coconut ½ c. cocoa powder 1 tsp baking soda ¼ tsp salt 1 cup raisins ½ cup pitted dates ¾ c. water 3 Safest Choice Eggs 3 Safest Choice TM Eggs 2 T coconut oil 2 tsp vanilla Directions: Preheat oven to 325 F. Grease an 8” round cake pan. Mix together almond meal, cocoa powder, baking soda, and salt in a bowl and set aside. In a blender, food processor, or an immersion blender, blend the raisins, dates, and water until smooth. Add the eggs, coconut oil, and vanilla to the blended mixture and mix until smooth. Add the wet ingredients to the dry ingredients and mix just until incorporated. Pour batter into greased cake pan and spread evenly. Bake for 25-30 minutes or until toothpick comes out clean. Let cool 10-15 minutes.

24 Calories: 376 Fat calories: 201 Sodium: 2651mg Potassium: 699mg Dietary Fiber: 4g

25 Calories: 145 Fat calories: 43 Sodium: 25mg Potassium: 235mg Dietary Fiber: 3g

26 Calories: 306 Fat calories: 111 Sodium: 124mg Potassium: 213mg Dietary Fiber: 4g

27 Calories: 135 Fat calories: 63 Sodium: 75mg Potassium: 200mg Dietary Fiber: 2g

28 Calories: 178 Fat calories: 108 Sodium: 41mg Potassium: 117mg Dietary Fiber: 0g

29 Calories: 231 Fat calories: 54 Sodium: 31mg Potassium: 746mg Dietary Fiber: 16g

30 Have guests ask for bread Fill “bread basket” with flatbread, crackers, smaller bread pieces Serve white-bean dip or combo spreads instead of butter or olive oil Serve vegetables and dip to start

31 Don’t restrict foods. Change the dining environment We can entice our clients and consumers to eat more nutrient dense foods without having them compromise on taste and appeal. While talking to clients it is important to:  Apply the principles of Seductive Nutrition when encouraging healthy eating….. Take a favourite dish/meal Suggest small changes to enhance nutrition and make it “slightly healthier” Win-Win outcome: improvements in overall flavour, appeal and nutrient content

32 The choices we make are shaped by the choices we have. Make dishes slightly healthier and just as appealing and everyone wins.

33 THANK YOU!!


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