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ENERGY DRINKS n Marketing and Availability To Youth and Children Jim Shepherd November 26, 2014.

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Presentation on theme: "ENERGY DRINKS n Marketing and Availability To Youth and Children Jim Shepherd November 26, 2014."— Presentation transcript:

1 ENERGY DRINKS n Marketing and Availability To Youth and Children Jim Shepherd November 26, 2014

2 Objectives 1. Ban the sale of energy drinks to those under 19 2. Regulate, with stiff penalties, marketing and advertising to minors 3. Foster awareness Point of sale warning signage Separate shelf placement Education programs

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4 Listed Caffeine Quantity Blue: 80 mg Yellow: 113 – 149 mg Red: 150 – 180 mg

5 Brian Shepherd Died Jan 2008, Age 15 Toronto, Ontario

6 Michael Clarke Died Jan 2012, Age 35 Australia

7 Tayler Andrew Smee Died Dec 2012, Age 20 Canberra, Australia

8 Sara Milosevic Died June 2011, Age 16 Melbourne, Australia

9 Benghone Marwick Benghone Died Aug 2011, Age 19 Viry, France

10 Anais Fornier Died Dec 2011, Age 14 Hagerstown, Maryland

11 Drew James Died Jan 2010, Age 19 Bryceville, Florida

12 Dakota Sailor Feb 2010 Age 17 No vital signs -Survived Carl Junction, Missouri

13 Joseph Beauparlant Died Apr 2007, Age 18 Montreal, Quebec

14 The American Academy of Family Physicians The American Medical Association World Health Organization Researchers Eastern Ontario Health Unit Toronto Board of Health 5 Ontario District Health Units Australian Medical Association The Canadian Medical Association

15 Adverse Reactions U.S.A. Emergency room visits involving energy drinks: 20,783 reported in 2011 10,068 reported in 2007 and in Canada???

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18 2013 European Food Safety Authority Scientific Report; consumption data on specific consumer groups of energy drinks. 68% of adolescents reported having at least one Energy Drink in the past year. The highest prevalence of energy drink consumption was by the adolescent consumer group.

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20 Marketing and Advertising

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23 Expert Panel Report vs. Health Canada’s Proposed Management Approach What has been done in Canada?

24 Jurisdiction The location and minimum age to purchase energy drinks is primarily the responsibility of the provincial, territorial and municipal authorities.

25 What is happening in other Jurisdictions? Lithuania

26 Photo courtesy of David Nissim International co-op student Dubai, January 2013

27 What needs to be done: 1. Ban the sale of energy drinks to those under 19 2. Regulate, with stiff penalties, marketing and advertising to minors 3 3. Foster awareness Point of sale warning signage Separate shelf placement Education programs


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