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Diving into mobile Mobile phone and tablet products of dailies and weeklies Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism.

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Presentation on theme: "Diving into mobile Mobile phone and tablet products of dailies and weeklies Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism."— Presentation transcript:

1 Diving into mobile Mobile phone and tablet products of dailies and weeklies Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism University of MissouriMissouri School of Journalism

2 Overview Two phone surveys of publishers completed last year 310 daily publishers — 78 percent response rate 400 weekly publishers — 85 percent response University of MissouriMissouri School of Journalism

3 Mobile phone products 62% of dailies with a circulation of 25K or more have a mobile phone app University of MissouriMissouri School of Journalism Mobile app activity correlates with newspaper size

4 Mobile phone products 21% of dailies with a circulation of 25K or below have a mobile phone app University of MissouriMissouri School of Journalism Mobile app activity correlates with newspaper size

5 Phone app plans In the coming 12 months, 59% of daily newspapers that don’t offer mobile phone app plan to offer one 35% of those newspapers plan to charge University of MissouriMissouri School of Journalism

6 Phone apps: Weeklies 7% of weeklies offer phone apps 28% plan one in the coming year 37% of those plan to charge University of MissouriMissouri School of Journalism

7 Tablet apps/sites 39% of dailies with a circulation of 25K or more have a tablet product University of MissouriMissouri School of Journalism Four out of 10 larger dailies offer a tablet product

8 Tablet apps/sites In the next 12 months, 48% of daily newspapers that don’t offer a tablet app plan to offer one 45% of those newspapers plan to charge for it University of MissouriMissouri School of Journalism

9 Tablet apps/sites 9% of dailies with a circulation below 25K offer a tablet product University of MissouriMissouri School of Journalism One in 10 smaller dailies offer tablet products

10 Print/digital revenue University of MissouriMissouri School of Journalism Today: Portion of total revenue from print

11 Print/digital revenue University of MissouriMissouri School of Journalism In 3 years: Portion of revenue from print

12 Print/digital revenue University of MissouriMissouri School of Journalism Today: Portion of revenue from digital

13 Print/digital revenue University of MissouriMissouri School of Journalism In 3 years: Portion of revenue from digital

14 Paid content models 46% of dailies under 25,000 circulation are charging for some online content University of MissouriMissouri School of Journalism Smaller papers adapting more quickly

15 Paid content models 24% of dailies larger than 25,000 circulation are charging for some content online University of MissouriMissouri School of Journalism Smaller papers adapting more quickly

16 University of MissouriMissouri School of Journalism Plans to charge

17 Please visit Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism Ken Fleming, Ph.D. Associate Director of Research Reynolds Journalism Institute University of MissouriMissouri School of Journalism


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