Presentation on theme: "SALES AND MARKETING STRATEGIES"— Presentation transcript:
1SALES AND MARKETING STRATEGIES JOHN ASSARAFSALESAND MARKETINGSTRATEGIES
2Developing A Marketing Hook Who is the exact target audience that will purchase your product or service?What pains and problems does this target market have?What solutions does your product/service have to cure those pains?How are those solutions remarkable enough to start a buzz and set you apart from the competition?*From Reality Marketing Revolution
3CLIENT PROFILE GOAL Demographics Psychographics Factors that identify the motivation or reasons why someone wants to buy your product or service.Characteristics that identify the type of client that has a need to purchase your product or service.
4PEOPLE BUYTHE BENEFITTHE PROMISETHE TRANSFORMATIONRELEASE OF PAIN, FEAR & ANXIETY
5Sales/Marketing Process Mapping Visual outline of your Sales ProcessLeadNurturingLeadQualificationLead ConversionIdentifyLead GenerationPerfect ClientDrawing PC’sinMatch ProfileNeedsMetContinuedCommunication
6Distribution Channels Direct Sales Events Retail Sales Agents Online Phone Sales Mail Order Do you know your channels?
7Sales Strategies Direct Sales Telemarketing Backend or Upselling Options:PostcardSales LetterScriptReportBrochureDrip CampaignTactics:20% discountSpecial ServiceNew Client SpecialFrequent BuyerEducate clientsStrategy:Direct Mail
8The opportunities are endless! Marketing Strategies17 Marketing Strategies means more opportunity for your business growth!Advertising Affiliate and Joint VentureAffinity Programs BarterCatalog Direct MailEvent Marketing Frequent Buyer ProgramsInternet Outdoor MediaPoint of Purchase Point of SalePlace-based media Promotions/Cross PromosPublic Relations ReferralsSignageThe opportunities are endless!
9Process Map Example Take Call Place ad in local magazine Make the Sale Follow-up CallClient CallsMake the SaleClient sRespond withSales CopyFollow-up