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JOHN ASSARAF SALES AND MARKETING STRATEGIES. Who is the exact target audience that will purchase your product or service? What pains and problems does.

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Presentation on theme: "JOHN ASSARAF SALES AND MARKETING STRATEGIES. Who is the exact target audience that will purchase your product or service? What pains and problems does."— Presentation transcript:

1 JOHN ASSARAF SALES AND MARKETING STRATEGIES

2 Who is the exact target audience that will purchase your product or service? What pains and problems does this target market have? What solutions does your product/service have to cure those pains? How are those solutions remarkable enough to start a buzz and set you apart from the competition? *From Reality Marketing Revolution Developing A Marketing Hook

3 CLIENT PROFILE GOAL CLIENT PROFILE GOAL Demographics Psychographics Characteristics that identify the type of client that has a need to purchase your product or service. Factors that identify the motivation or reasons why someone wants to buy your product or service.

4 PEOPLE BUY PEOPLE BUY THE BENEFITTHE BENEFIT THE PROMISETHE PROMISE THE TRANSFORMATIONTHE TRANSFORMATION RELEASE OF PAIN, FEAR & ANXIETYRELEASE OF PAIN, FEAR & ANXIETY

5 Sales/Marketing Process Mapping Visual outline of your Sales Process Identify Lead Generation Lead Qualification Lead Conversion Lead Nurturing Perfect ClientDrawing PC’s in Match Profile Needs Met Continued Communication

6 Distribution Channels Direct SalesEvents RetailSales Agents OnlinePhone Sales Mail Order Do you know your channels?

7 Sales Strategies Direct Sales Telemarketing Backend or Upselling Strategy: Direct Mail Options: Postcard Sales Letter Script Report Brochure Drip Campaign Tactics: 20% discount Special Service New Client Special Frequent Buyer Educate clients

8 Marketing Strategies 17 Marketing Strategies means more opportunity for your business growth! AdvertisingAffiliate and Joint Venture Affinity ProgramsBarter CatalogDirect Mail Event MarketingFrequent Buyer Programs InternetOutdoor Media Point of PurchasePoint of Sale Place-based mediaPromotions/Cross Promos Public RelationsReferrals Signage The opportunities are endless!

9 Process Map Example Place ad in local magazine Client Calls Client s Take Call Respond with Sales Copy Make the Sale Follow-up Call Make the Sale Follow-up


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