Presentation on theme: "SALES AND MARKETING STRATEGIES"— Presentation transcript:
1 SALES AND MARKETING STRATEGIES JOHN ASSARAFSALESAND MARKETINGSTRATEGIES
2 Developing A Marketing Hook Who is the exact target audience that will purchase your product or service?What pains and problems does this target market have?What solutions does your product/service have to cure those pains?How are those solutions remarkable enough to start a buzz and set you apart from the competition?*From Reality Marketing Revolution
3 CLIENT PROFILE GOAL Demographics Psychographics Factors that identify the motivation or reasons why someone wants to buy your product or service.Characteristics that identify the type of client that has a need to purchase your product or service.
4 PEOPLE BUYTHE BENEFITTHE PROMISETHE TRANSFORMATIONRELEASE OF PAIN, FEAR & ANXIETY
5 Sales/Marketing Process Mapping Visual outline of your Sales ProcessLeadNurturingLeadQualificationLead ConversionIdentifyLead GenerationPerfect ClientDrawing PC’sinMatch ProfileNeedsMetContinuedCommunication
6 Distribution Channels Direct Sales Events Retail Sales Agents Online Phone Sales Mail Order Do you know your channels?
7 Sales Strategies Direct Sales Telemarketing Backend or Upselling Options:PostcardSales LetterScriptReportBrochureDrip CampaignTactics:20% discountSpecial ServiceNew Client SpecialFrequent BuyerEducate clientsStrategy:Direct Mail
8 The opportunities are endless! Marketing Strategies17 Marketing Strategies means more opportunity for your business growth!Advertising Affiliate and Joint VentureAffinity Programs BarterCatalog Direct MailEvent Marketing Frequent Buyer ProgramsInternet Outdoor MediaPoint of Purchase Point of SalePlace-based media Promotions/Cross PromosPublic Relations ReferralsSignageThe opportunities are endless!
9 Process Map Example Take Call Place ad in local magazine Make the Sale Follow-up CallClient CallsMake the SaleClient sRespond withSales CopyFollow-up