2 Max ProteinMax Protein is a protein product designed to help those who are keen on meeting their daily protein requirement with good quality protein.
3 Max ProteinMax Protein is made of superior quality soy protein isolate sourced from an internationally acclaimed company known for its quality ingredients.
4 Max ProteinMax Protein is a quality nutrition product formulated to take a position of value in your healthy life style plan
5 What is protein made of ? Building blocks of Protein: Amino acids Twenty amino acids form the building blocks of proteins out of which ten are essential amino acids.
6 Structure of proteinMost proteins have a complex, three-dimensional design that enables each protein’s unique function.
7 What do proteins do in the body? Proteins perform functions asenzymesstructural proteinscontractile proteinsantibodiestransport proteinsprotein hormonesclotting factorsreceptor proteins
8 How much protein do we need? Gram protein /kg body weightCurrent RDA for sedentary adult0.8 (0.4 g/lb)Recreational exerciser, adult(0.5 – 0.75 g/lb)Competitive athlete, adult( g/lb)Growing teenage athlete( g/lb)Adult building muscle mass1.4 – 1.8 (0.7 – 0.9 g/lb)Athlete restricting calories1.4 – 2.0 (0.7 – 1.0 g/lb)Maximum usable amount (adults)2.0 (1.0 g/lb)Adapted from: Clark N. Nancy Clark’s Sport Nutrition Guidebook, 2nd Ed. Champaign, Ill: Human Kinetics; 1997
9 How much protein do we need? Protein requirement varies based on physiological statusPregnant women, sports persons and growing children need 1.5 to 2 gm protein / kg body weight
10 1st limiting amino acid determines protein synthesis Protein Quality Protein quality depends on the fact whether the said protein provides all the essential amino acids in the required ratio and amounts that is required by the human body.1st limiting amino acid determines protein synthesis
11 What happens when we consume less protein? Protein deficiency in quantity and quality may cause several problems such asgrowth retardationreduced immunity and falling prey to frequent infectionsanemiamuscle wasting
12 Soy Protein as part of Max Protein Advantages offered by soy proteinHigh quality proteinHeart healthyDiabetic friendlyImproves bone healthHelps in weight management
13 Superior quality protein Soy protein was chosen to be the main ingredient in Max Protein because it is a high-quality, complete, plant-based protein, equivalent in protein quality to that of meat, dairy and eggs.
15 Heart HealthyThe risk of coronary heart disease increases with increased blood cholesterol concentrations, specifically those of LDL cholesterol. A lot of research done and evidence documented on the beneficial effects of soy proteins on lipid profile. Both soy protein and isoflavones contribute favourably towards heart health.Teixeira et al Am J Clin Nutr;71:Potter et al Am J Clin Nutr 1998;68 (suppl):1375S-9SErdman Jr, J. W. (2000). Circulation, 102(20),
16 U.S. FDA, 1996 Heart Health Claim Health Claim: “25 grams of soy protein a day as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease”.U.S. FDA, 1996
17 Good for diabeticsThe prevalence of type 2 diabetes mellitus has been increasing rapidly worldwide. Soy protein has been shown to be beneficial for diabetics. Diabetics are at a higher risk of getting heart diseases and soy helps in reducing this risk.Teixeira et al J. Nutr. 134:Hermansen et al Diabetes Care, 24 (2)
18 Helps to achieve/maintain healthy weight Protein is the most satiating macronutrient when compared to carbohydrate or fat. This property of protein makes it an excellent choice for incorporating it into weight management or weight loss diets.Anderson G, Moore S (2004). J Nutr, 134:974S-9S.Halton, T. L., & Hu, F. B. (2004). J. Am. Col. Nutr, 23(5),Paddon-Jones, et al. (2008). Am. J. Clin. nutr, 87(5), 1558S-1561S.
19 Other benefits Soy foods have known to been shown improving bone healthreducing the risk of certain cancersalleviating distressful menopausal symptoms
20 Max Protein also has calcium Max Protein provides almost 9 % of the calcium RDA. The most important function is it isEssential for strong bones and teeth
21 How to use Max Protein? One serving (10 gm) of Max Protein provides 8 gm of protein87 mg of calciumMax Protein can be added to wheat flour with which you can make roti
22 How to use Max Protein? Max Protein can be added to gravies of any vegetable preparationsadded to juices, milk shakes
23 How to use Max Protein?added to besan with which chillas or pakoras or koftas are madesprinkled over rice or soup before servingadded to kheer or any other milk sweet we make at home
24 Max ProteinMax Protein is a very easy to use product as it does not contribute to taste or texture of the recipe. Max Protein can be of great value when it is made part of the family diet and will contribute towards the health and well being of all family members
25 Live Active Live Healthy!!!!!!! LiveActive India Pvt. Ltd.No. 490, Talacauvery Nagar, AmrutahalliYelhanka, Bangalore –Tel: