Presentation on theme: "1 Five Technologies That Will Change Your Music Retail Business."— Presentation transcript:
1 Five Technologies That Will Change Your Music Retail Business
2 Five Technologies That Will Change Your Music Retail Business We’re going to briefly cover: Marketplaces SEO Automating product info (images, descriptions, pricing updates, etc.) Outsourcing IT projects CRM (Customer Relationship Management software)
3 Background Independent retail, catalog and ecommerce sales. MM for large national chain and GMM for their catalog/ecommerce division. CEO of a several Pro Audio manufacturing companies. CEO of a high performance ecommerce platform. Founder of product information sharing platform.
6 Amazon surpasses Google for online product research
7 Get Your Piece of the $2 Billion in M.I. Sales Dedicate a person to marketing. Dedicate a person to handle transactions. Use a 3 rd party software tool to interface with the marketplaces. GoDataFeed ChannelSale Channel Advisor
8 Channel Advisor Sync inventory with your POS or accounting system. Manage products for all the market places with one user interface. Automate management offsite inventory for FBA (Fulfillment by Amazon). Sell internationally. Amazon Webstore connection. Manage customer orders.
11 What matters for eBay? Product titles. Descriptions. Pictures. eBay Stats Impressions CTR (click through rate) Conversions
12 SEO (Search Engine Optimization) Everyone’s an SEO expert. My favorite site on the web – Moz.com (formally seoMoz). > Learning > Beginners Guide to SEO Solve for keywords. Focus on local results. Google Analytics. Webmaster Tools.
13 SEO Content, content, content. Product reviews. Product Q&A – Free site plug-in - disqus.com. Avoid images with text. Transcribe videos. Basic SEO housekeeping Title tags Meta descriptions Canonical tags Anchor text -
14 Title Tags Basic SEO housekeeping Banjo Lessons In Longmont, CO Longmontbanjocompany.com We offer banjo lessons for all ages and experience. Open 6 days a week, first lesson is free. 20% off rental or purchase for all new students. Title Tag 70 Char Max Meta Description 150 to 160 Char
16 Anchor Text Do: view our great selection of Gibson guitars Not: view our great selection of Gibson guitars.
17 Leverage NAMM Standards to Manage Products Managing product information on your POS, website and purchasing system Prices Status Availability Images Descriptions Video
19 Standards Retail POS System Providers that utilize the NAMM Standard Hall C Booth - Booth 4717 Hall E Booth - Booth 1316 Hall C Booth - Booth 4418
20 Product Information Tools aimmPort
22 NAMM Standards Suppliers Ableton ACE Products AKAI Musical Instrument Alesis Alfred Publishing Audio-Technica Avid Behringer USA D'Addario Fender Furman Sound Gator Gibson Hal Leonard Publishing Hanser HHI Hohner Hoshino (USA) Inc. Kala Kaman Music Corp. Korg USA Levy's Leathers Ltd Loud Technologies Martin & Co. Monster Cable Monster LC Music Merchants Numark Presonus QSC Audio RapcoHorizon Roland Sabian / MKC Samson Shure Inc. SKB TEAC America Corp. TMP Ultimate Support Yamaha Zildjian and more…
23 Outsourcing Technology Projects Great for SEO, Websites, eBay, content projects, creative, videos And much more….. Freelancer.com Elance.com Mechanical Turk (mturk.com) ODT (Outsourced Development Team)
24 CRM (Customer Relationship Management)
25 Questions & Answers David Rice Be sure to Visit NAMM Tech Corner (In the lobby between hall A and B)