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Yellow Journalism Ms. Muson & Mrs. Masi.

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Presentation on theme: "Yellow Journalism Ms. Muson & Mrs. Masi."— Presentation transcript:

1 Yellow Journalism Ms. Muson & Mrs. Masi

2 What is Yellow Journalism?
Reporting by news organizations who favor: Sensationalism Profiteering Propaganda Self promotion Over Factual reporting Journalistic reputation Respect Professionalism Characterized by huge circulations in big cities

3 Where Did The Term Come From?
Rivalry between newspapers New York Journal owned by Will Randolf Hearst The World owned by Joseph Pulitzer Popular comic strip Yellow Kid by Richard F. Outcault – NY Journal Outcault hired away from NY Journal to work for The World Hearst’s warnings about the “Yellow Peril” of Asian immigration : quadrinhos/artigos/base_pa...

4 It Wasn’t All Bad… Yellow journalism appealed to readers across all classes Yellow journalism pioneered a new visual “look” for newspapers Images splashed across multiple columns Attractive headlines Attention paid to what paper looks like “above the fold” Important stories had several successive headlines Human interest stories became more “newsworthy” Sports pages, women’s news, activities about town and comics were now included Out was the uniform single column first page

5 Effects on Public Sentiment
CREATED/PUBLISHED:  1898 June 29. CREATOR: Leon Barritt Many historians feel that the public might not have paid attention to the onset of the Spanish American War, if not for the fact that it coincided with a newspaper circulation war in NY between Hearst and Pultizer Distortions and interventions of reporters shaped public opinion and created war fever in the US

6 Enduring Style of Communication
Today, newspapers called tabloids still use many of the same visual, sensational and scandalous methods to attract readers that the New York Journal and the New York World introduced Readership or circulation is still very competitive Influence or the ability to shape public perception is still a goal of publishers Color lithograph by Grant Hamilton. Illus. in: Judge, 1898 April 30.

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