2 What is Yellow Journalism? Reporting by news organizations who favor:SensationalismProfiteeringPropagandaSelf promotionOverFactual reportingJournalistic reputationRespectProfessionalismCharacterized by huge circulations in big cities
3 Where Did The Term Come From? Rivalry between newspapersNew York Journal owned by Will Randolf HearstThe World owned by Joseph PulitzerPopular comic strip Yellow Kid by Richard F. Outcault – NY JournalOutcault hired away from NY Journal to work for The WorldHearst’s warnings about the “Yellow Peril” of Asian immigration: quadrinhos/artigos/base_pa...
4 It Wasn’t All Bad…Yellow journalism appealed to readers across all classesYellow journalism pioneered a new visual “look” for newspapersImages splashed across multiple columnsAttractive headlinesAttention paid to what paper looks like “above the fold”Important stories had several successive headlinesHuman interest stories became more “newsworthy”Sports pages, women’s news, activities about town and comics were now includedOut was the uniform single column first page
5 Effects on Public Sentiment CREATED/PUBLISHED: 1898 June 29. CREATOR: Leon BarrittMany historians feel that the public might not have paid attention to the onset of the Spanish American War, if not for the fact that it coincided with a newspaper circulation war in NY between Hearst and PultizerDistortions and interventions of reporters shaped public opinion and created war fever in the US
6 Enduring Style of Communication Today, newspapers called tabloids still use many of the same visual, sensational and scandalous methods to attract readers that the New York Journal and the New York World introducedReadership or circulation is still very competitiveInfluence or the ability to shape public perception is still a goal of publishersColor lithograph by Grant Hamilton.Illus. in: Judge, 1898 April 30.