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NomChop Niyathi Chakrapani Owner. Business Situation.

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Presentation on theme: "NomChop Niyathi Chakrapani Owner. Business Situation."— Presentation transcript:

1 NomChop Niyathi Chakrapani Owner

2 Business Situation

3

4

5 How it Works Sign-up Customizable menu Chopper posts Nommer receives notification Nommer buys portions Link & code Food transfer Verification Money transfer

6 Choppers Control Business Extras Descriptions Customization Nommers Reviews Choices Safety Ease Subscriptions Benefits

7 Safety Measures  Based on demand: NomChop delivery option  Verification codes  Ratings and reviews  Approved containers  Background checks  Investigator  Monitored conversation links  Customizable menu *Not legally liable

8 Seattle Geographic Analysis

9 $175,000 Economic Analysis

10 Market Analysis DemographicKing County Avg. Household SizeHigher than U.S. avg. Work Day, Higher income7.5 hr Work Day, Lower income5 hr  Primary: Upper middle class of King County  Secondary: Lower middle class of King County Source:

11  Primary: Upper middle class of King County  Secondary: Lower middle class of King County Target Market

12 Market Segmentation Sizable, accessible, and measurable

13 Competitive Analysis CompetitorCompetitor Advantage NomChop Advantage grubHubRestaurant orderHome-cooked, cheaper, & informed ZaarlyHire professionalsSimple & affordable RestaurantsFull serviceHome-cooked, cheaper, & informed Catering servicesHire professionalsSimple & affordable Grocery storesReadymadeHome-cooked & fresh Zaarly grubHub Restaurants Catering services Grocery stores

14 SWOT Opportunities  Customers  Technology  Population  Expansion Weaknesses  New  Industry  Extras  Safety  Dependent Threats  Fad  Recession  FDA act Strengths  Market  Transactions  Team  Location  Income

15 PESTLE FactorAdv.Disadv.Response Tax creditLess taxTighter jobsBenefits Political FactorAdv.Disadv.Response DemandMarketIndustryPromote Social FactorAdv.Disadv.Response Sites & appsDemandCompetitionEmployment Technological FactorAdv.Disadv.Response WasteSolutionLeftoversDisclaimer FactorAdv.Disadv.Response IncomeAffordWork hoursMarket Economic FactorAdv.Disadv.Response FDA actLiabilityPublicitySafety Legal Environmental

16 Organization

17 Private Limited Company

18 Payroll Position Salary Burden Owner$65,000 Chief Technical Officer57,000 Data Scientist53,000 Website Developer46,000 Application Developer46,000 Private Investigator33,000 TOTAL $300,000

19 Set-up 1. Availability 2. Legal 3. Office 4. Hire 5. Technology 6. Promote

20 Marketing Mix

21 Product Demand Convenience Technology Place Online Seattle King County Price Psychological & penetration  Psychological & market-led Promotion Above the line Below the line Goodwill publicity Product Place Price Promotion

22 Services Revenue StreamPrice Food Sales Transaction10% Premium Membership$7.99/m Member Advertising Plan Silver: $6.99/w Gold: $11.99/w Independent Advertising Plan Emerald: $8.99/w Diamond: $13.99/w Food Sales Transaction Premium Membership Member Advertising Plan Independent Advertising Plan Silver: Gold: Diamond:

23 Penetration Market-LedCompetitor ACompetitor B Much lower Similar pricingHigher Pricing of Revenue Streams Psychological pricing: $19.99 instead of $20.00

24  Online  Seattle  King County  Expansion Place

25 Radio Social Media Mailings Billboard Facebook Cold call News Media Pay for meals Donation Promotion

26 Operations

27 Owner Chief Technical Officer Web Developer App Developer Data ScientistInvestigatorMarketing ConsultantOrganization Private Limited Company Annual Salary Burden: $450,000 Owner Chief Technical Officer Data Scientist Marketing Consultant Investigator App Developer Web Michelle Chief Technical Officer Donovan Data Scientist Steph Investigator Maria Temporary Marketing Consultant Adlai Application Developer Tamara Website Developer

28 News Feed About us Sign in password Forgot your password? Christy Lambert Top rated Chopper Freelance chef with a taste for adventure You bookmarked this. Grilled steak with tomatoes, green beans, and chimichurri sauce PickupDelivery.. Ingredients: ¾ lb green beans 1 pt grape tomatoes 1 tbsp olive oil Nutrition Facts: 451 cal 37g protein 9g carbs Dietary restrictions: Contains Meat Sulfite Price: $9/plate Recipe: search Contact Us Blog Premium Membership Advertise Here Get Started Cuisines Choppers Please sign in. Your subscriptions ORDER NOW NomChop Buy and sell food in your community

29 Planned Financing

30 Sales and Profits $1,200,000 $1,000,000 $200,000 $0 $580,000 $340,000 40% 20% 0% -40% -60% Profit -20% $800,000 Break-even point: 33,000 units $1,100,000 $400,000 $600,000 Sales

31 Sales $340,000$580,000$1,100,000 Expenses $560,000$590,000$620,000 Profit ($180,000)($8,000)$390,000 Net Profit Margin (54%)(1%)35% Income Statement (54%)(1%)35%

32  Fixed costs / unit contribution  Fixed costs (monthly payments): $590,000 expenses  Unit contribution (sales price – variable price): $18.15 average  33,000 units Break-Even Point: 33,000 units

33 Cash Flow $500,000 $400,000 $300,000 $200,000 $100,000 $0 Oct JulApr JanOct JulApr JanOct Jul Apr Jan

34  Owner & employees  Innovative  Profitability  Trends  Market  Unique NomChop is the Smart Investment

35  $300,000  5 years  8% interest  Monthly payment: $6,000  Total interest paid: $65,000 Loan Request

36 Year Percent Returned Year 1 43% Year 2 93% Year 3 267% Year 4 451% Year 5 Return on Investment 726%

37 Year Percent Returned Year 1 12% Year 2 72% Year 3 162% Year 4 294% Year 5 Personal Return on Investment 490%

38 Niyathi Chakrapani NomChop, Owner Phone: Fax: Contact Information

39 Thank You


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