Presentation on theme: "Nortel Confidential Information >From Communications to Collaboration Transformations in networking and communications Phil Edholm February 2007."— Presentation transcript:
Nortel Confidential Information >From Communications to Collaboration Transformations in networking and communications Phil Edholm February 2007
Agenda >Challenges and issues faced (some call it “Pain Points”) >Drivers and Needs >Decision criteria >Road to and What is Unified Communications >Its about the method and architecture
Balance Cost with Flexibility Benefits, trade off, leverage IP telephony… Business Processes Explosive people cost, disproportional costs, culture… Growing Complexity Management, Security, Users… Unified Communications Challenges and issues faced Reducing Total Cost of Ownership Holistic approach = Symbiotic effect in addressing issues
Unified Communications Workforce Change EMPTY OFFICES HOME ON THE ROAD WITH THE CUSTOMER Where Are These People???
Unified Communications Information and Communication Landscape Pre 1980s Phone 1980s Phone Transactional PC 2000s Road Phone PC email Wireless Video Phone PC 1990s emailApplications Collaborative Number of touch points growing Not being replaced, must support them all Customers demanding consistency
Technology Transition Budget Realities Simpler User Connectivity Standards Convergence Tighter Security Dynamic Service Availability Unrestricted Mobility Need for a New Communication Platform and Capability Information and Communications Anywhere, Everywhere, Always & Any-Media Unified Communications Elements Driving Change Unified rather then More Communications Mediums
Delivering Strategic Advantage in IT >Integrate back office with front office >Use MM to integrate communications >Change process to match new interactions and technology ? TacticalStrategicUtility Automating Existing Systems Based on existing Processes Technology and Process Change Enabled Significant Differentiated Value Generally Available Technology No longer Strategic Early Follower Multimedia Interaction Can Deliver Strategic Advantage
CIO Business Decision Criteria Multimedia is about Transformation and Value Customer Relationship & Internal Productivity Computing Systems Costs Revenue Network Costs Bandwidth Costs New business Models New Customers Creating Strategic Advantage Reduce Time To Interaction Reduce Time To Decision Reduce Cost Acquisition Operation Increasing Revenue Improving Productivity Reducing Cost
Nortel Products and Solutions Deliver CIO Value Customer Relationship & Internal Productivity Computing Systems Costs Revenue Network Costs Bandwidth Costs Increasing Revenue Improving Productivity Reducing Cost CIO Business Decision Criteria
Hyper-Interactivity Architectural Discontinuities >DISCONTINUITY CRITERIA Five-year view Enabled by technology Business transforming Boundary eliminating (towards anyone, anywhere, anytime, anyhow communications…securely) >PAST EXAMPLES Digital communications Personal computers Web browsers Competitive advantage comes from managing IT evolution and risk to eliminate barriers…and not from the technology itself Virtualization Webification Network Convergence A fundamental architectural shift that transforms networks, communication systems and networked applications
Virtualization >Service Disassociation >Global Location >Proliferation of devices >Device mobility >Call mobility >Location based services Virtualization Requires Dependable Security
Hyper-Interactivity >Explosion in interaction events >Reachability unification >Time To Decision (TTD) >Personal agents >Adaptive intelligence Requires trust of identity Hyper-Interactivity
The World Is Adopting Disparate Multimedia Communications solutions while a unified delivery architecture is needed IP Telephony Enterprise Applications Video Services Web Services IP Telephony Enterprise Applications Video Services Web Services IP Telephony Enterprise Applications Video Services Web Services Unified Communications Unified Communications 2004 2005 2007 IP Telephony Lead Unified Communications Information and Communication Landscape
Unified Communications Creation of a Collaborative Environment Telephony Services, Voicemail, Call Control, Audio conferencing, Videoconferencing, Fax Services, Personal Call Services, Directory Services Unified Communication Services Calendar, Scheduling, Instant messaging, Chat groups, Discussion databases, Application Sharing, Desktop Collaboration, Team workspaces and whiteboards, Unified Collaboration Apps Unified Environment A single environment that blends unified communications with unified applications in a network based services model Virtualisation Workforce & Enterprise Universal access, personalisation, management, network based services architecture
Enterprise - Emerging Knowledge Worker Collaboration Transformation >Common Invocation and Interaction >Seamless Transitions >Multi-vendor Operation Documents and communications Unified Communications Integrates to the Other Components Many Devices Many networks Rich Context Rich Content Communications Tracking Prioritizing Movement Workflow Documents Availability Common Formats Security Revision
Types of Migration to Unified Communications Traditional Telephony (TDM&IP) Hybrid Telephony and UC Knowledge Driven to UC Types of Companies KnowledgeInformation Service Types of Workers Primarily Knowledge Workers Consulting, High Tech Dev. Knowledge Workers and large portion of Information and Service Workers General Industry, Design, etc. Primarily Service Workers Retail, General Manufacturing.
Network Multimedia SIP Based Unified Communication Server Voice Call Management Web Conferencing Multipoint Video Conferencing File Sharing And Exchange Instant Messaging & Chat Groups Voice and Unified Messaging Virtual White Boarding Communication Streams and Media Synchronisation Presence and Availability Management Standards Based InterfacesOpen Communication Gateways Common & Flexible User Interface / Client Access Terminals Phone Personal Computer Laptop PDA Mobile Phone Blackberry Unified Communication Architecture Paradigm Shift
Unified Communications Attributes Personalisation Ability to define all elements of how, when and with whom a user wants to communicate with. Ranging from date, times, locations, media types and collaborative applications to name a few. Its all about user control. Next generation conferencing services. On demand 24/7 service Conferencing that goes beyond voice, video and data. Conferencing that includes integrated white boarding, application sharing, participant monitoring all at a click of a button and on-demand availability. Universally provisioned services Services and applications that can be provisioned in IP, TDM and hybrid environments, on hard, soft and wireless clients regardless of physical location.. Adaptive Media communications Multimedia communications that automatically adopt to the clients used or the media specified by an individual user Customisation and integration Ability to customise the client, provide full integration into applications vie the Theme/Software Developers Kits & Open API’s. Database application, call centres and other real time communication services User defined real time presence for all media types Presence capability that applies to all media types, but in addition enables users to specify how they make their presence visible to their communities.. Personal assistant / personal agent An electronic agent that provides users the ability to automate many tasks such as, find me follow me, availability, contact escalation and countless others.
Extending Beyond your Organization Federation is required for removing boundaries Intra Rich Services Integrated with Applications Trusted Sources Commonality Partners Extended Services Semi-trusted Web-service Disparate Systems General Undefined Sources Low trust Customer Highly Disparate Defined and Close Federation Extended Interactivity and Service Interaction Multi-Organizational and High Value
Webification >Integrate real-time front office to back office >Future strategic differentiation >Web enabled apps >Integration of workflow, document management, and communications management >Conference in real-time media replicates virtual spaces in cyber environment Requires federation Webification
Applications Strategy The Nortel Applications Center (NAC) THIS IS THE APPLICATIONS CENTER! Common Tools Modular Applications Common Media Server Switch IndependentStandards BasedSoftware Only (PVI) Service Creation Reporting Unified OA&M Universal Licensing Messaging Contact Center Self Service Unified Comms Packaged Apps Messaging Contact Center Self Service Unified Comms MPS Symposium MAS Apps Converging to Common Platforms, Tools and Management MRCP CallPilot CTI
Service ProviderEnterprise Applications and ServicesClients Creating the Inter-Human Web >Open Interfaces >Innovation at the intersection of end user and networking >Differentiation through function Unified IP Data and Telephony and Multimedia
Continuum… >Convergence is driving new transformations >Each delivers new challenges and opportunities >Each requires new thoughts at the network level >Omni-Networking is critical Autonomic Networking Federated Trust Ambient Intelligence Hyper-Interactivity Virtualization Webification Network Convergence www.nortel.com/edholm-vision-series