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“Niche Marketing Of Exclusive, Unique, Tourism Products” Hiran Cooray Deputy Chairman, Jetwing Hotels.

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Presentation on theme: "“Niche Marketing Of Exclusive, Unique, Tourism Products” Hiran Cooray Deputy Chairman, Jetwing Hotels."— Presentation transcript:

1 “Niche Marketing Of Exclusive, Unique, Tourism Products” Hiran Cooray Deputy Chairman, Jetwing Hotels

2 An Introduction To Tourism What was tourism like between the 1960’s to the 1980’s?

3 Reasons for the lack of progress thereafter? The prevailing war The down turn in the economy The policy makers

4 The ‘Bawa’ Influence Kandalama The Blue Water

5 The ‘Bawa’ Influence Royal Oceanic Hotel Triton

6 Jetwing Evolves In The 1970’s From a Contractor, Entrepreneur to Hotelier Mass market, budget hotels such as Jetwing Blue Oceanic and Jetwing Seashells…

7 Jetwing Evolves In The 1990’s Exclusive, boutique hotels, such as Jetwing Lighthouse, and Jetwing Beach…

8 Jetwing Evolves In The 2000’s Lifestyle Hotels such as Jetwing Vil Uyana, Jetwing Warwick Gardens and Jetwing Kurulubedda

9 The Thinking Process In The Late 90’s Looking at new markets – Eco Tourism

10 Looking at new markets – Adventure Tourism The Thinking Process In The Late 90’s

11 Looking at new markets – Wellness Tourism The Thinking Process In The Late 90’s

12 Looking at new markets – Cultural Tourism

13 How Jetwing Adopted To Change Jetwing launched Jetwing Eco Holidays

14 How Jetwing Adopted To Change The opening of Sri Lanka’s first purpose built hotel – Jetwing Ayurveda Pavilions

15 How Jetwing Adopted To Change Contd. The launch of Jetwing Lighthouse…

16 How Jetwing Adopted To Change Contd. Jetwing Vil Uyana…

17 How Jetwing Adopted To Change Contd. Jetwing Kurulubedda…

18 How Jetwing Adopted To Change Contd. and Jetwing Warwick Gardens

19 How Jetwing Adopted To Change Contd. The introduction of Tea By Jetwing and Wine By Jetwing

20 Other Avenues Jetwing Used Service Standards CSR – Projects completed : Tuk! Tuk! and the Jetwing Youth Development Project – Projects currently being implemented: the Jetwing Eternal Earth Project Training and development of our people

21 Where Jetwing Is Now The launch of Jetwing in Auckland, New Zealand Management of a project in Cochin Breaking ground in Cambodia and Laos

22 Examples of others in the industry

23 QUESTIONS??

24 Thank You


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