1. Southeast Asia Tobacco Control Alliance The ASEAN Tobacco Control Atlas seatca.org

2. TOBACCO CONSUMPTION Chapter 1: seatca.org

5. Regional Cigarette Per Capita Consumption (1990-2010)

6. seatca.org 1 in 3 Male Adult in ASEAN Smokes

7. seatca.org Average Age of Smoking Initiation in ASEAN (2009-2011) Average Age of Smoking Initiation in ASEAN (2009-2011) On average, smokers in ASEAN started smoking before the age of 20

8. A majority of adult smokers smoke between 10 and 14 cigarettes daily seatca.org Number of Cigarettes Smoked Daily by Adult Smokers (2009-2011)

9. seatca.org % of Adults Who Use Smokeless Tobacco in ASEAN (2009-2012) Smokeless tobacco use is the highest in Myanmar, Cambodia and Lao PDR

10. seatca.org ASEAN: Smoking Among Boys and Girls (13-15 years) ASEAN: Smoking Among Boys and Girls (13-15 years)

11. seatca.org Intention of Non-Smoking Youths to Start Smoking in the Next Year (2007-2011) Almost 15% of non-smoking youth in Myanmar are likely to start smoking next year 1 in 10 non- smoking youths in Indonesia, Malaysia and Philippines expressed similar intention to smoke next year

12. COSTS OF SMOKING Chapter 2: seatca.org

14. Proportion of Annual Deaths (per 100,000) Attributable to Tobacco in ASEAN (2004, aged 30 and over) Proportion of Annual Deaths (per 100,000) Attributable to Tobacco in ASEAN (2004, aged 30 and over)

15. seatca.org Annual Deaths Attributed to Major Tobacco-Related Diseases (2006-2012)

16. seatca.org Average Monthly Expenditure for Manufactured Cigarette (in USD) Among Smokers ≥ 15 years old (2009-2012)

17. seatca.org Comparison of Tobacco Control and Health Budgets in ASEAN (2012-2013)

18. seatca.org Annual Tobacco Expenditure = Lost Opportunities

19. TOBACCO PRICES AND TAXES Chapter 3: seatca.org

21. Tobacco Tax Burden as Percentage of Retail Price (2013)

22. seatca.org Higher Tax Rates, Higher Revenues, and Reduced Smoking Prevalence

23. seatca.org Types of Cigarette Tax Systems in ASEAN

24. seatca.org All Tobacco Products Should be Taxed: Duty Free Allowance All Tobacco Products Should be Taxed: Duty Free Allowance

25. Prices of Most Popular Cigarette Brands (Per Pack) Relative to Quantity of Rice (kg) or Eggs in ASEAN In Lao PDR, a smoker is able to buy 1.7kg of rice or 14 eggs instead of a pack of Marlboro

26. Cigarette Affordability Except for Thailand, cigarettes have become significantly more affordable in Cambodia, Lao PDR, Vietnam, Philippines and Indonesia

27. Cigarettes Are Affordable to the Poor in Cambodia Lower income earners (USD2 or less a day) spend more on cigarettes than higher income earners (>USD2 per day)

28. seatca.org Even More Affordable Cigarettes When Sold by Sticks

29. SMOKE-FREE ENVIRONMENTS Chapter 4: seatca.org

32. Fines Imposed on Violators of Smoke-free Policy in ASEAN

33. seatca.org % of Youth Exposed to Secondhand Smoke In and Outside Home (2007-2011)

34. seatca.org Common Places With Secondhand Smoke Exposure in ASEAN (2009-2011)

35. seatca.org Smoke-free World Heritage Sites/Cities in ASEAN

36. PACKAGING AND LABELLING OF TOBACCO PRODUCTS Chapter 5: seatca.org

38. Implementation Timeline of Current Pictorial Health Warnings in ASEAN

39. Status of Health Warnings in ASEAN

40. seatca.org Common Places With Secondhand Smoke Exposure in ASEAN (2009-2011)

41. Best Practices of Pictorial Health Warnings

42. seatca.org Thailand’s World Biggest Pictorial Health Warnings (85%)

43. seatca.org Australia’s Plain Packaging: A World First Plain packaging: - prohibits brand colours and logos - requires a standard colours on packages of all brands, shape and format of packages -requires the brand name to appear in a standard font size and style on a specific space on the package Effective on the 1 st December 2012

44. Countries that have banned misleading descriptors include Indonesia, Malaysia, Singapore, Thailand and Vietnam seatca.org Ban on False and Misleading Descriptors

45. seatca.org Disclosure of Information on Relevant Constituents and Emission of Tobacco Products

46. TOBACCO ADVERTISING, PROMOTION AND SPONSORSHIP Chapter 6: seatca.org

48. Status of Ban on Tobacco Advertising, Promotion and Sponsorship in ASEAN

49. seatca.org Ban TAPS Via Internet

50. seatca.org Flavored Cigarettes Sold in ASEAN

51. seatca.org Number of POS in Selected ASEAN Countries

52. seatca.org Most Common Source of the Last Purchase of Manufactured Cigarettes (2009-2012)

53. seatca.org Best Practice: Thailand Sets the Benchmark Thailand the first country in the ASEAN to implement a complete ban on retail display of tobacco products at point-of- sale, effective 25 September 2005

54. Legislation on Tobacco Advertising Ban at POS

55. seatca.org Licensing of Tobacco Retailers in Selected ASEAN Countries Licensing of Tobacco Retailers in Selected ASEAN Countries

56. seatca.org Countries That Have Banned Kiddie Pack (Less than 20 Sticks Per Pack) Countries That Have Banned Kiddie Pack (Less than 20 Sticks Per Pack)

57. seatca.org Youth Exposure to Tobacco Advertising and Promotion (2007-2011)

58. seatca.org Targeting Youth and Women

59. seatca.org Targeting Youth and Women

60. seatca.org Targeting Youth and Women Lipstick Pack Sold in Indonesia, Lao PDR, Malaysia and Singapore

61. seatca.org Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN

62. seatca.org Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN

63. seatca.org Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN

64. seatca.org Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN

65. seatca.org Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN

66. TOBACCO INDUSTRY Chapter 7: seatca.org

68. Tobacco Industry’s Profit (in USD)

69. Front Groups and High Profile Allies Mobilized to Fight Tobacco Control

70. seatca.org Loss in Government Revenue to Lao Tobacco Ltd (2000-2006) (in LAK)

71. TOBACCO FARMING Chapter 8: seatca.org

73. Tobacco Farming in Selected ASEAN Countries (2010/2011)

74. Kenaf (Hibiscus cannabinus) was first introduced in 2000 and was promoted as alternative crop for tobacco in 2004 by government seatca.org Sustainable Way Out: Alternative Crops in Malaysia A subsidy of RM 3,500 (USD 1,120) is provided per hectare including seeds, fertilisers, pesticides and machinery to encourage farmers to plant kenaf

75. Profitability of Tobacco Farming Vs Other Crops in Indonesia Planting tobacco is less profitable compared with other seasonal crops both in low and high land areas

76. Profitability of Tobacco Farming Vs Other Crops in the Philippines (2006-2007) Farmers in Ilocos Norte, Ilocos Sur, La Union, and Pangasinan (Region 1) preferred to plant non- tobacco crops since they require less input and labor compared to tobacco

77. seatca.org Tobacco Farmers Switched to Other Crops in Cambodia About 40% of tobacco farmers have switched from tobacco farming to alternative crops in the last ten years. This is due to: - Lower profit compared to other crops - Tobacco farming needs more capital - Price fluctuation of tobacco

78. ESTABLISHING SUSTAINABLE FUNDING Chapter 9: seatca.org