Presentation on theme: "EXO Foundation: Guiding Exotissimo Travel on the responsible path"— Presentation transcript:
1EXO Foundation: Guiding Exotissimo Travel on the responsible path Presentation to Exotissimo
2Why EXO Foundation? Background Exotissimo’s previous involvement in charitable actionsMilestonesCyclone Nargis Relief Efforts in 2008Biggest charity initiative in Exotissimo’s historyCollected almost 200,000$ of donationsIn 2011Exo Travel decision to create a separate foundation to…integrate ethical positioning within the Exotissimo brand… give back to communities… redirect clients’ donationscharity is not responsible tourism
3Our MissionUsing tourism to make destinations better places for people to live in and,for travelers to visitBYSharing: Support sustainable human, social and economic development of local communities in the destinationsAdvising clients where and how to givePromote Responsible Travel within Exotissimo: Advise and accompany Exotissimo to become a leading responsible TO
41. Sharing: donations Funding sources Cautious project selection, Exotissimo $1 per travellerClients’ donations; MICE & individualsPlanned Opt-in option to donate 1$ per pax on invoices to travel agentsCautious project selection,Purpose of project ; contributing to sustainable development, NGOs, small enterprisesPreference for small, local organizations and projectsUpon provision of a coherent activity & financial reportsPriorities for EF funds:supporting responsible tourism initiatives, and waste management in tourism destinationssupport creation of economic activities for disadvantaged people
5Fight against human abuse & trafficking Health & Sanitation Education & Vocational trainingFight against human abuse & traffickingHealth & SanitationpicsEnvironmental ProtectionEconomic DevelopmentCultural Revival& Emergency relief
6How can you play your part? Advise clients willing to donate time or money direct them towardsList of selected projects per country and, per themePaypal donation via website, bank transfer100% goes to selected projectPossibility of tax deduction in France
72. Promote Responsible Travel within Exotissimo Exo Travel core value: we aim to be responsibleWhat is responsible tourism?Why is it the right time to commit for Exo Travel?Why you need to promote responsible tourism?How can you contribute?How to develop RT?
8What is responsible tourism? Making donations is charity, it makes us feel good, it is great….BUT it is not responsible tourism… it does not prevent any harmful impact and sometimes even create unforeseen negative impacts
9SO, What is responsible tourism? Put simply, sustainable tourism creates holidays that are beneficial for local communities, the environment, holidaymakers and, tourism businesses.It is to contribute through tours to a sound and sustainable development of destinationsBy minimising negative impacts and optimising positive ones.It is not limited to ecotourism or CBT but applies to all forms of tourism.Actually it is even more crucial to apply principles of responsible tourism to mainstream tourism and luxury tourismIt is not only about ecotourism and CBT but all forms of tourism can become more responsible
10SO, What is responsible tourism? The purpose of responsible tourism is to develop a virtuous circle, to generate positive impacts & reduce negative onesTourism can contribute to human, social, economic and cultural development while being a tool for biodiversity conservation.It all depends on how tourism is developed, organised, managed and consumed.The term ‘responsible’ stresses the fact that everyone has a role to play; tourists, TO, guides, transport, accommodation, hosts, governments, and YOU
11Why Exotissimo decided to enforce a Responsible Tourism Policy? Responsible tourism is synonymous of quality, authenticity travelers are looking for; it is part of the Exo Touch.To respond to customers increasing demand for authentic,‘ethical’ and ‘green’ holidaysIt brings significant business advantages: savings, brand value, respectTo give you pride to contribute to the local economic & social development of your country & your people, instill meaning into your work: not only to gain money but to do well• 93% of Conde Nast Traveler readers surveyed in 2011 said travel companies should be responsible for protecting the environment. • 58% said their hotel choice is influenced by the support the hotel gives to its local community. • The 2012 National Travel & Tourism Strategy of Americans traveling abroad found, “Nature-based, culture-based, heritage and outdoor adventure travel represent a significant segment of the outbound tourism market,” totaling about half or some 10 million U.S. travelers. • 66% of consumers around the world say they prefer to buy products and services from companies that have implemented programs to give back to society, according to a 2012 Nielsen Wire survey. • Companies that adopted environmental, social, and governance policies in the 1990s outperformed those that did not, according to a 2011 study by the Harvard Business School. “Adoption of these policies is not just cheap talk; rather these policies reflect substantive changes in business processes,” the study states. • Ecotourism can return as much as 95% of revenues to the local economy, compared to only about 20% for “standard all-inclusive package tours,” according to a 2011 UN-supported study by the Collaborative Partnership on Forests.
12Why Sustainable tourism? Tourism can destroy the very assets it is built upon if not developed mindfullyPollutions: air, sea, water, noisePrices inflationDestruction of Natural areas, coasts, mangroves, for construction of hotelsSex tourism, street kids, commoditisation of culture, ethnic minority exploitation, etc.Tourists harassment, being sold overpriced items or services or paying 20 to 30% more than normal prices in shops (guides’ commissions)
13How to develop RT? It is implemented by acting on four main pillars: Social: supporting human developmentEnvironmental: minimising negative impacts, avoid pollution & waste (air, litter, paper, water, forest), and protect biodiversityCultural: promoting local culture, traditions, crafts, musicEconomic: supporting local initiatives, economic development and benefit sharing with local communities
14How to become responsible? Develop mindful business that contributes to the destinations well being, not for business sake onlyWithin the offices: Earth Check assessment for office operations in HCMC & PPTour design: select responsible suppliersSensitising tourists
15Within the office: Earth Check Save the earth, save energy, water, natural resourcesTurn off / down air con, lightsLimit paper printing to strict minimumTurn off completely computers, printers, scanners, tvs, etc.Avoid use of styrofoam, plastic bagsSavings If all students at Texas A&M University turned off their computers at night for 6 hours, it would save over $650,000 in electricity costs annually!
16Design & sell responsible tours You have a key role to play, select suppliers and activities contributing to fair and equitable local economic development, conservation of natural and cultural heritage:Fair wages for the staff, training, sharing benefitsAccommodations with a green and pro-active social policyExcursions benefiting the poor & small local businesses, and contributing to conservationPromote local culture, fair trade shopsTransports: limit planes, use biofuel, ask drivers stop engines when vehicle is stopped, etc.
17Responsible suppliers in Cambodia Who are they?The EXO Foundation is assessing all suppliers and identify responsible ones in Tourplan; accommodation, activities, restaurants, online for Cambodia & Laos, in the making for othersThis is your responsibilityProduction department to select the good suppliersSales team to promote these more than others to clientsEF assess financial impacts to evaluate over the years, Exo Travel performance in RT
19Unicef - Friends campaign What is not responsible?For example….Visiting schools, orphanages or children centres are NOT responsible tourism activities.Unicef - Friends campaign
20How to explain this to clients? Exotissimo is part of ChildSafe Network and as such takes responsibility to block any behaviour that could negatively impact on childrenSchools are meant to learn not to receive touristsKids are turned into commercial assets, supposed to perform or play nice to raise tourists pity and moneyMoney donated: where does it go? how is it spent? Who knows?EF is working on alternative options to offer clients asking for it (ready for Cambodia & Laos):They are many more meaningful ways to help kidsSupport selected organisations checkYou act as advisors you need to be confident about this is not a right thing to doIf any problem you can contact me I will help you on thatA note available on intranet, see here EXO Foundation factsheet you can use to explain your clients.
213. Sensitise touristsEXO CARES booklet distributed to clients, & posted on websiteExo Foundation facebook pageEXO Foundation website provide tips and selection of projects to support through donations or, suppliers (restaurants, fair Trade shops)
22ConclusionsYou can become actors of change if you care and contribute to your country’s sustainable development, to be even more proud of your workNatural heritage protectionLocal economic developmentKid’s well being and dignityCultural valorisationOffering tourists an authentic experience
23Resources to help you understand and act! Exotissimo Travel Responsible Travel Policy:Explaining tourists about school visits:List of responsible suppliers in each country:The links to share with clients:List of projects for donation: / Facebook pageList of fair trade shops and restaurants: