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CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy.

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Presentation on theme: "CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy."— Presentation transcript:

1 CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

2 This key-note speech… … is about the promise resting in Cambodia’s Draft National Policy and Strategic Plan for the Reduction of Use of alcohol What does evidence say? -4 challenges -IOGT International continued, long-term commitment to support CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

3 Evidence: 3 Best buys… … As outlined in -WHO Global Alcohol Strategy, Global Action Plan for Prevention, Control of NCDs 2013 ‐ World Economic Forum & Harvard SPH report: Global economic burden of NCDs CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

4 3 Best buys… … As outlined in -WHO Global Alcohol Strategy, Global Action Plan for Prevention, Control of NCDs 2013 ‐ World Economic Forum & Harvard SPH report: Global economic burden of NCDs CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

5 … how far Cambodia has come with this draft -Less alcohol – Better health – Stronger economy in Cambodia -Leadership role in ASEAN -Adoption of the alcohol policy would mean: landmark achievement on global scale CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

6 Restricting affordability… CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

7 4 Challenges… … to unleash the full potential of the draft alcohol policy -Ambitious and realistic 5 year goal -Focus on all who live free from alcohol -Alcohol in All Policies (AiAP) approach -Alcohol tax to support world class health promotion and research (Thai example) CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

8 Ambitious, realistic 5 year goal… … in line with WHO Global NCD Action Plan -Adopted at World Health Assembly, May Goal: “At least 10% relative reduction in the harmful use of alcohol” CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

9 Stronger focus on all those… … who live free from alcohol -Women, children, youth -Protect them from aggressive marketing by the global alcohol industry -Support their choice to live free from alcohol – as suggested by WHO Global Alcohol Strategy CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

10 Banning alcohol marketing… … is about protecting the way of life in Asia -Western lifestyle is obviously consumption driven -NCDs, life style diseases, are exported by Western multi- national corporations to “emerging markets” threatening traditional ways of living in Asian communities ALCOHOL POLICY High-impact, evidence-based measures for Life set free

11 Alcohol in All Policies (AiAP)… … an across-government approach to preventing alcohol harm -Alcohol harm huge and complex: social, economic, health dimensions -All policy areas need to address alcohol harm for highest impact and greatest benefit of the policy CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

12 Alcohol tax… … brings a double benefit -Prevention and reduction of alcohol use -More resources for health promotion and research activities -Thailand example CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

13 … and Cambodia is on the way -Good vision -Ambitious 5 strategic areas -Policy rooted in evidence and directed to serve the needs of Cambodia and its people CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

14 IOGT International committment… … to continued, long-term support -For work in all strategic areas -For Cambodian NGOs CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

15 Enjoy the workshop and good luck with the future work. / – Esbjörn Hörnberg IOGT #HeartDriven THANK YOU VERY MUCH FOR YOUR ATTENTION Esbjörn Hörnberg Executive Director LIFE SET FREE


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