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Joint UNCTAD-UN ESCAP Asia-Pacific Regional Conference Bangkok, 20-22 November 2002 United Nations Conference Center “ E-commerce Strategies for Development.

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Presentation on theme: "Joint UNCTAD-UN ESCAP Asia-Pacific Regional Conference Bangkok, 20-22 November 2002 United Nations Conference Center “ E-commerce Strategies for Development."— Presentation transcript:

1 Joint UNCTAD-UN ESCAP Asia-Pacific Regional Conference Bangkok, November 2002 United Nations Conference Center “ E-commerce Strategies for Development ”

2 Cambodia: E-Commerce Strategies for Development Leewood Phu NiDA Secretary General

3 Natational ICT Development Authority 3 Contents Background Awareness Definition Traditional commerce E-commerce Challenges Strategy

4 Natational ICT Development Authority 4 Background Formation of the National Information Communications Development Authority (NiDA) August 23 rd, Chaired by the Prime Minister e-ASEAN Agreement (4 th ASEAN Informal Summit, November 24 th, 2000)  Political will to adopt IT

5 Natational ICT Development Authority 5 Awareness National IT Awareness Seminar –September 11-13, 2001 –Participated by decision makers (Private & Public) –Simulcasted over National radio and TV networks

6 Natational ICT Development Authority 6 What is Electronic Commerce or e-commerce ? e-Commerce = Electronic + Commerce Commerce : activities and procedures involved in buying and selling things (Collins)

7 Natational ICT Development Authority 7 Traditional commerce -buyers see sellers -goods/services are inspected -payments are inspected/verified -warranty for goods/services -warranty for payments

8 Natational ICT Development Authority 8 Traditional commerce BUYERS SEE SELLERS : -Buyers express interest to buy and have money to pay for goods/services -Sellers express interest to sell and have goods/services to sell -Both Buyers and Sellers agreed on a price

9 Natational ICT Development Authority 9 Traditional commerce INSPECTION OF GOODS/SERVICES: -Buyers physically inspect goods/services for quality & workmanship

10 Natational ICT Development Authority 10 Traditional commerce INSPECTION/VERIFICATION OF PAYMENTS: -Sellers physically inspect/verify payments

11 Natational ICT Development Authority 11 Traditional commerce WARRANTY FOR GOODS/SERVICES: -Sellers warrant that goods/services are good and in superb condition

12 Natational ICT Development Authority 12 Traditional commerce WARRANTY FOR PAYMENTS: -Buyers warrant that payments is good/genuine

13 Natational ICT Development Authority 13 e-commerce -buyers see sellers -goods/services are inspected -payments are inspected/verified -warranty for goods/services -warranty for payments THROUGH A WEBSITE ON A 14 ” CRT

14 Natational ICT Development Authority 14 e-commerce e-commerce BUYERS SEE SELLERS : -Buyers must be assured that the site is genuine and have genuine goods/services to sell -Sellers must be assured that buyers accessing the site have money to pay for goods/services -Price protection/guaranteed for both parties

15 Natational ICT Development Authority 15 e-commerce INSPECTION OF GOODS/SERVICES: -Buyers must be assured of the standard quality & workmanship for goods/services

16 Natational ICT Development Authority 16 e-commerce INSPECTION/VERIFICATION OF PAYMENTS: -Sellers must be assured of full payments

17 Natational ICT Development Authority 17 e-commerce WARRANTY FOR GOODS/SERVICES: -Buyers must be assured that goods/services are within standard quality & workmanship

18 Natational ICT Development Authority 18 e-commerce WARRANTY FOR PAYMENTS: -Sellers must be assured of real and full payments

19 Natational ICT Development Authority 19 e-commerce DISTRIBUTION CHANNEL: -Both Buyers and Sellers must be assured of the possession of goods/services and payments respectively

20 Natational ICT Development Authority 20 Challenges: BUYERS SEE SELLERS : -Confidence in the site – trust mark -Cyber law to ensure confidence in the site -Endorsed by government authority (government portal ?) -e-cash/credit verification -Endorsed by government authority (government portal ?)

21 Natational ICT Development Authority 21 Challenges: INSPECTION OF GOODS/SERVICES: WARRANTY FOR GOODS/SERVICES: -Confidence in the site – trust mark -Endorsed by government authority (government portal ?)

22 Natational ICT Development Authority 22 Challenges: INSPECTION/VERIFICATION OF PAYMENTS: WARRANTY FOR PAYMENTS: -Instant payment and verification -Public confidence in the bank -Endorsed by government authority (e-banking ?)

23 Natational ICT Development Authority 23 Challenges: DISTRIBUTION CHANNEL: -Confidence in the distribution channel – trust mark -Endorsed by government authority (government portal ?)

24 Natational ICT Development Authority 24 Challenges: PUBLIC UNDERSTANDING OF THE INTERNET PUBLIC UNDERSTANDING OF E-COMMERCE AND THE BENEFIT THAT IT WILL BRING

25 Natational ICT Development Authority 25 Strategy: Awareness & Assessment Strengthening existing trade support network Creating an environment conducive to e-commerce Start small & scale fast

26 Visit us at Thank You


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