2Constructionist Approach… Media representations help to construct our understanding of the world.Representation of violence causes controversy.**Media violence is evident in a text when there is violation that causes actual physical or emotional harm and there is intentionality behind this violation**
3Any harm caused is momentary Killing of Kenny is ritualistic – audience know no long term damage is doneNSPCC triggers an emotive response using cartoon violence
4The acceptability of violence is linked to… REALISMSERIOUSNESSWhether violence is UNPUNISHED or notWhether violence is FUN or HEROIC
5Potter (1999) Who is the perpetrator of the violence? Who is the victim of violence?Is the violence presented as justified?Are there consequences of violence portrayed?Is the violence represented as normative or as abhorrent?
7Cameron and Fraser (1987)Representations of sexual violence are endemic in our country.Media often portrays women and elderly as victims of crime.In Britain, statistically, the group most at risk from violence is young men.Media representations are constructed to give a negative perception of the world.
8Gitlin (2003) Fictional violence is an easy target for criticism. What is absent from media is as significant as what is conveyed.Saddam Hussein – images of his execution were available on internet, edited version shown on TV.Does news sanitise violence?
9Why play violent computer games? A response to feelings of lack of control in lifeTied into sense of masculinity in Western societyNot being squeamish about violence is part of asserting manhood.Should this violence be regulated?
10Melanie Moore"Fear, greed, power-hunger, rage: these are aspects of our selves that we try not to experience in our lives but often want, even need, to experience vicariously through stories of others. Children need violent entertainment in order to explore the inescapable feelings that they've been taught to deny, and to reintegrate those feelings into a more whole, more complex, more resilient selfhood."
11Thierry Jobin"Moore denounces the way in which the government and the media foster a feeling of insecurity, pushing Americans to barricade themselves in their homes, a loaded 44 Magnum under their pillows."