Presentation on theme: "Adur & Worthing Tourism Industry Forum & Leaflet Exchange Wednesday 2 nd April 2014 Janice Fraser Tourism Development & Marketing Officer Adur & Worthing."— Presentation transcript:
Adur & Worthing Tourism Industry Forum & Leaflet Exchange Wednesday 2 nd April 2014 Janice Fraser Tourism Development & Marketing Officer Adur & Worthing Councils
English Tourism Week 29 March – 6 April 2014 www.englishtourismweek.co.uk Our sector touches everyone – visitors, residents and employees. It’s one of the few sectors active in every part of the country.
Value of Tourism in Worthing & Adur 2012 WorthingAdurTotal Staying Trips277,68783,954361,641 Staying Nights1,030,661338,6481,369,309 Staying Trips Spend£62,542,073£13,421,838£75,963,911 Day Visitors3,260,000919,0004,179,000 Day Visitor Spend£70,090,000£30,244,290£100,334,290 Total Visitor Spend£132,633,000£43,666,000£176,299,000 FTE jobs2,5317903,321
Spring is here! After the wettest winter in recorded history…...
How has the weather affected your business?
£2million support package from Government www.visitengland.com/morecoast
What have we been doing? On going delivery of the Tourism Marketing plan –Countdown to Christmas Campaign – events guide, poster, web page, social media, e-mailer –Travel Trade Exhibitions –Group Travel promotion –Meet the Media – Belgian Press Trip, WW1 links –Visitor Guide –VisitWorthing.co.uk responsive website – 247,600 unique visitor hits – up 46% –Social media – Facebook (471 likes) & Twitter (2,180 followers) –Media / on line advertising –VE Coastal Campaign
What have we been doing? Events Funding ‘Pot’ – 10K each for Adur & Worthing Cultural Projects Regeneration Projects Seaconomics Visitor Information Centre Adur & Worthing Local Assessment Scheme Filming Guide
What’s New this season…… Deliver the 2013/4 marketing plan –Cycling Campaign –On Your Doorstep Campaign Summer Events Guide – available Easter Promote local Accommodation Scheme and encourage participation Destination Britain board game
Marketing Activity 2013/14 Guide – Distribution, 5,000 reprint VisitWorthing.co.uk responsive website – promotion / sales, SEO Media / on line advertising to promote guide & website and generate leads Consumer e-mailers to 50,000 database – promoting special offers, events, new products Develop use of Social media – Facebook, Twitter & Linked In Welcome to Brighton – bedroom browser Events promotion – posters, website, summer events guide PR opportunities
VisitWorthing Information Centre New Team – Eileen, Pamela, Janet & Georgina & casuals Hosting events – Art Trail, WOW etc. TV presentation screen window Seasonal window displays New local suppliers New events submission module
2014 – this years event highlights! Adur Festival Party on the Prom & Childrens Parade Worthing Open Houses Armed Forces Weekend Worthing Food & Drink Festival Worthing Festival Worthing International Birdman Competition Adur River Fest Worthing Rotary Carnival Shoreham Airshow World of Words Undercurrent Festival Community Play And lots more!……
What’s New ……
We can’t do this without you! You help make this destination what it is Promote your business with us Keep in touch! - tell us what you’re doing – what’s new Give us your offers Make full use of our marketing materials & branding Share your knowledge ‘Follow’ us, ‘like’ us, link to us Work together, link up, make partnerships
Anything to do with Tourism…… Contact me: Portland House, Richmond Road, Worthing, BN11 1HS Tel: 01273 263022 Email: firstname.lastname@example.org@adur-worthing.gov.uk