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Dan Tester Freelance copywriter – Brighton 07957 291718.

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Presentation on theme: "Dan Tester Freelance copywriter – Brighton 07957 291718."— Presentation transcript:

1 Dan Tester Freelance copywriter – Brighton

2 Recent work Edited Begg To Differ, Ally Begg’s autobiography. Copywriting for London Luxury Quarter/British Airways initiative. Copywriting for light-source.eu. Recruitment website for LED industry. 50-page business plan for Stick It On Ltd. Copywriting, SEO, straplines, and DM literature for Mastercard, IHG, and Banco Posta. Re-wrote/edited/proofed scores of confidential Customer Experience process documents from around the world for American Express partners. Wrote a report-writing style guide for use, globally, across the organisation.

3 Overview Over 13 years’ copywriting/editing experience – nine years as a freelancer. I am 40-years-old and live in Brighton. I worked at a London advertising agency, Fox Kalomaski, for 18 months, and have written four books – Brighton & Hove Albion On This Day (1 & 2), The Random Book of… Michael, and Brighton & Hove On This Day. I can write clean, crisp, informative, humorous and educational copy on just about any subject and have a broad portfolio of satisfied customers in a variety of sectors.

4 Client list Air New Zealand American Express Barratt Homes Beales Bluewater Brighton & Hove Albion FC British Airways Coinslot Devour Direct Line Holidays Dnata - Dubai DVision Create Emirates Ethnic Jobsite Euronics Friends of the Albion Hanover International Havant & Waterlooville FC HRS Graphics IHG Janssen Kingdom of Leather Knill James Lakeside Lifebrand Mastercard Monk Marketing National Blood Service New West End Company Nickelodeon Place in the Sun (TV show magazine) RAL Ready2Invest SBFI Scandinavian Airlines Scott & Jones Communications Sofitel Stressless The Gate - Newcastle Transport for London TUPE (Nuffield Hospitals) uhlsport

5 Examples 6 – Brochures 11 – Editorial 12 – Keyword and SEO copy 17 – Succinct copy 18 – Blogs 19 – Web copy 22 – Concepts 24 – Books

6 Air New Zealand Coral Route (fold-out map) Featured on the front cover of The Sunday Times travel magazine.

7 Emirates Incentive offer for brochure readers.

8 Emirates brochures Luxury, high-end resorts.

9 Nickelodeon Vauxhall Zafira campaign Games for children’s website.

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11 Editorial Brighton & Hove Albion FC matchday programme.

12 Direct Line Holidays Brief city description – Milan - utilising keywords.

13 Direct Line Holidays Brief city description – Belfast - utilising keywords.

14 Direct Line Holidays Brief city description – Munich - utilising keywords.

15 Euronics New electronic product information.

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17 Devour Design Succinct website requirement descriptions.

18 Do You Travel Hundreds of false blogs to generate traffic.

19 Skyblue Wrote copy for entire site: http:

20 air2eau Complete website re-write.

21 SBFI Re-write of Financial and Control Room website.

22 The Gate, Newcastle-upon-Tyne Instigated ‘ate’ concept for the launch of Newcastle’s The Gate leisure complex;12 bars, restaurants and clubs, the largest site of its kind in England with space for 12,000 people. All advertising featured words with ‘ate’, e.g, congregate, communicate, don’t be late, make a date etc.

23 uhlsport Kempa Leading German sportswear company required handball brand to compete with adidas. Bernhard Kempa was one of the leading exponents of the sport. Kempa is now the leading handball sportswear brand in Germany.

24 Book writing Brighton & Hove Albion On This Day (1 and 2): 50,000 words - football The Random Book of… Michael: 35,000 words – trivia/humour

25 Book editing 2014 Begg To Differ – Ally Begg’s autobiography (Rudling House)

26 Book commissioning and editing 2011 Charlton Athletic: On This DayCoventry City: Miscellany Liverpool: On This DayDerby County: Miscellany Manchester City: On This DayLeeds United: Miscellany Nottingham Forest: On This Day Tottenham Hotspur: On This Day We Want Falmer!

27 Book commissioning and editing 2010 Coventry City: On This DayBradford City: Miscellany Derby County: On This Day Bristol Rovers: Miscellany Ireland: On This DayNorwich City: Miscellany Leeds United: On This Day Oxford United: Miscellany Scotland: On This DaySheffield Wednesday: Miscellany Swindon Town: On This Day West Brom. Albion: Miscellany Stoke City: Miscellany Darts: Miscellany Wales: On This Day

28 Book commissioning and editing 2009 Aberdeen: MiscellanyBlackpool: On This Day Bradford City: On This Day Bristol Rovers: On This Day Crystal Palace: Miscellany Gillingham: On This Day Ipswich Town: MiscellanyLeicester City Miscellany Motherwell: MiscellanyNorwich City: On This Day Oldham Athletic: MiscellanyOxford United: On This Day Plymouth Argyle: MiscellanySheffield Wednesday: On This Day Stoke City: Miscellany Swindon Town: Miscellany Watford: On This DayWest Brom. Albion: On This Day The Random Book of… AndrewThe Random Book of…Christopher The Random Book of… DavidThe Random Book of… James The Random Book of… JohnThe Random Book of…Matthew The Random Book of… MichaelThe Random Book of… Paul The Random Book of… RichardThe Random Book of… Robert

29 Book commissioning and editing 2008 Aberdeen: On This DayCarlisle United: On This Day Crystal Palace: On This DayIpswich Town: On This Day Leicester City: On This DayMotherwell: On This Day Oldham Athletic: On This DayPlymouth Argyle: On This Day Stoke City: On This Day


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