Presentation on theme: "Ten Years of Research and Practice on Engaging Bystanders in the Prevention of Sexual Assault Sharyn J. Potter PhD, MPH Associate Professor Department."— Presentation transcript:
Ten Years of Research and Practice on Engaging Bystanders in the Prevention of Sexual Assault Sharyn J. Potter PhD, MPH Associate Professor Department of Sociology Co-Director, Prevention Innovations University of New Hampshire
Copyright23 Example of Campaign Administration and Evaluation
Does exposure to the Know Your Power Bystander Social Marketing Campaign change students’ attitudes regarding sexual assault, relationship violence and stalking? Stage of Change Scale Precontemplation Contemplation Action Backlash? Are we making things worse? Potter SJ. “Using a Multi-media Social Marketing Campaign to Increase Active Bystanders on the College Campus.” Journal of American College Health 60, 2012, Campus Wide Evaluation: Research Questions
Know Your Power Bystander Social Marketing Campaign Evaluation Results from 5 Campus Studies Social marketing changes attitudes. Changes in attitudes and behavior between pretest and posttest times. Importance of social self-identification. Dose matters (intentional & time limited). Effects maintained 5 weeks following end of exposure. No backlash effect.