Presentation on theme: "Michelle Childs Head of Policy Research OECD -The Hague 11-12 December 2000."— Presentation transcript:
Michelle Childs Head of Policy Research OECD -The Hague 11-12 December 2000
What Which? Web Trader means for Consumers ?a code of practice for e-commerce which will give consumers the confidence to shop online ?a code which will improve some standards of e-commerce for consumers ?A European partnership of consumer organisations - 7 countries +
Web Trader: example conditions ?prices - clear & fully inclusive ?comply with all (UK) legislation such as Data Protection, etc ?site must be secure ?a delivery date must be provided ?refunds within a maximum of 30 days ?complaint handling procedure must be in place
What Which? Web Trader means for Businesses ?e-commerce advice -good practice checklist for SME’s ?consumer feedback ?brand enhancement- for SME’s ?source of customers ?4,000 applications -1500 full web traders
Which? WebTrader- compliance ?Pre entry - website & company checks ?Traders terms and conditions legally audited ?On going monitoring - complaints, trend analysis, mystery shopping,Which? Online forum
Enforcement- sanctions and appeals ?Suggest solution-binding on traders ?Eject non-compliant members - 7 Traders to date-readmitted 1 ?Publicity ?Appeals procedure- for Traders ?TrustUK -“Scheme of schemes” - code accreditation- Appeal for consumers
WebTrader is not ?substitute for access to law ?a recommendation of a company’s goods and services ?a means of providing identical consumer rights throughout EC member states ?Cross border adr- yet- EU funding ?perfect!