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LoudounExtra.com Reaching Customers in 2009. Loudoun County Internet Statistics Loudoun Stats: Loudounextra.com receives on average 450K page views per.

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Presentation on theme: "LoudounExtra.com Reaching Customers in 2009. Loudoun County Internet Statistics Loudoun Stats: Loudounextra.com receives on average 450K page views per."— Presentation transcript:

1 LoudounExtra.com Reaching Customers in 2009

2 Loudoun County Internet Statistics Loudoun Stats: Loudounextra.com receives on average 450K page views per month and over 140K unique visitors per month on average! December 2008 was the highest unique visitors month to date, over 239K, and over ½ Million page views! *Data by Scarborough and Omniture Loudoun County has 191,000 adults 18+ in Loudoun, 170,640 of those have internet connections.

3 Sports: We’ve Got You Covered Sports! Our most popular time of year! Basketball is in full swing. Game highlights, reporter analysis, breaking news of rescheduled games, links to coverage of all your favorite sports and schools on the main Loudoun Sport’s page! LoudounExtra.com has promotional sponsorships across the county at six of Loudoun’s largest high schools.

4 Sponsor of Stone Bridge fall football, sponsor of the Dominion High School “LoudounExtra.com Titan Territory Volleyball and Football Classic,” with cups, t-shirts and mini LoudounExtra.com footballs handed out at games! LoudounExtra.com banner at many high school football stadiums! Call-outs from the stands “Log On To LoudounExtra.com for highlights of tonight’s game…” ads in high school football programs (see below left) Sponsors of the Sterling Fest and Ashburn Village Fest! LoudounExtra.com links off Washingtonpost.com’s Loudoun articles Promotion * Approx 3,500 attendees at LoudounExtra.com Sponsored Season Opener at Stone Bridge!

5 LoudounExtra.com Visitor Profile Gender:Household Income: Male/ Female56%/44%Less than $50K11% $50K- $74,99912% Age:$75K- $99,99915% %$100K- $149,99928% %$150K- $249,99927% %$250K- $499,9997% %$500K +1% % 65+10%Marital Status: Married79% Education:Domestic Partner1% Less than college25%Single, never married10% College33%Divorced6% Some grad school9%Separated2% Graduate degree33%Widowed2% Employment l Status:Number of Kids Under 18 in HH: Employed79%None56% Student1%One16% Homemaker4%Two19% Retired11%Three6% Unemployed1%None3% Highlights: 62% Over $100K 75% college and above 79% Married *2009 user survey

6 Where do you currently live and work? LiveWork Loudoun County75%35% Fairfax County5%25% Washington DC3%8% Prince William County1% Arlington/Alexandria1%5% Clark County1%<1% Other14%13%

7 –Homepage Dominance –Small Business Package –Editorial Sponsorships (News, Sports, Calendar, Blogs) –Article Sponsorship / Internet Enhanced Sponsorship –Loudoun Deals & Marketplace, featuring ‘Deal of the Day’ (See following pages for full details) Advertising Opportunities

8 WPNI Sponsorship Package $5,000 per week: a.Big Box buy-out on homepage b.50% SOV ROS Loudounextra.com c.Washingtonpost.com Loudoun-targeted impressions

9 Small Business Package $500 a week: Big Box on article- level pages (25% SOV) Frequency: Small Business package: 10 week commitment per year allows: a. option of a ½ page creative b. 5% discount = $4,750 Small Business package: 20 week commitment per year allows: a. option of a ½ page creative b. 10% discount = $9,000 2 creative options

10 Editorial Sponsorship 1.Editorial Sponsorship of Sports, Breaking News, Entertainment Calendar or Blogs: Two banners, branding and messaging Business profile in directory and Loudoun Deals coupons (see p.9-12 for Deals details) Save with a frequency package: 1 month at $750/month 3 months at $500/month 6 months at $450/month 12 months at $400/month

11 Article Sponsorship 2. Category Exclusive Article sponsorship: Run-of-Site vertical banner Business profile in the business directory and Loudoun Deals coupons -- $300 a month, three month minimum

12 Internet Enhanced Sponsorship 2. Category Exclusive sponsorship: Run-of-Site vertical banner Business profile in the business directory and Loudoun Deals coupons -- $300 a month, three month minimum (ask your consultant about frequency packages)

13 Drive foot traffic to your store! Loudoun Deals is the Coupon Section Online! Post deals, coupons, events, weekend sales Includes a business profile Go green, less waste to advertise online!

14 Loudoun Deals Business Profile Loudounextra.com writes a business profile to correspond with all Deal sponsors! Includes location, write- up, maps, hours, and contact information The Dock at Lansdowne Town Center’s profile:

15 Loudoun Deals Promoted Site-Wide Your offer could be The Deal of the Day, giving your coupon site-wide exposure!

16 Advertiser Feedback “LoudounExtra.com was one of the best advertising decisions we made!...we saw the numbers increasing...especially on the days you guys have chosen us as the deal of the day! I strongly recommend you guys as you are by far the best exposure for the best price.” -- Ellen of Jumping Jack Sports 4/17/08 St. Gabriel’s church beat their goals of fundraising in Dec, 2007 with Loudounextra.com in their media-mix: "The 4th annual St. Gabriel's Alternative Gift Fair raised just over $33,000 for Loudoun charities - the largest amount in our history. Our exposure on LoudounExtra.com was a fundamental part of our success and drove traffic to our on line store." Peggy Coleman Community Liaison St. Gabriel's Episcopal Church 2007 Alternative Gift Fair LoudounExtra.com

17 Contact Liwam Berhane, expert online advertising consultant and account manager For creative changes: Laura Milner, manager, local


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