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1 © 2014 AAA Club Partners – Confidential and Proprietary Character Card mock-up - Robin FRONT BACK About Robin I’m 45 and a busy, working mother of two. I do as much as I can, but to be honest I constantly worry about whether I’m doing enough for my kids. I don’t even feel like I spend enough time with them. Robin’s Challenge I guess the hardest thing to do is trying to balance work and home without missing one of my kids’ games, doctor appointments or recitals. How a AAA Connected Car experience could help I feel like I’m always late for everything and would love to have a service that could help me feel more organized. All my car receipts and records in one place? Having my car appointment automatically added to my calendar? Seems like a no-brainer! “I just wish there were more hours in the day!” Scan this code to learn more about Robin’s story CONNECTED CAR Print; 4x6 Links to http://aaast.wistia.com/medias/0uu3jsu6gz
2 © 2014 AAA Club Partners – Confidential and Proprietary Character Card mock-up - Tom FRONT BACK About Tom I started my own shop after many years as a mechanic. It’s such a great feeling to earn a customer’s trust. It’s not easy to do, but is the key to success for my shop. Tom’s Challenge I run a customer relationship business that happens to be about cars. I need to know my customers and their vehicles so my customers know that I am looking out for them. If I can take the hassle out of owning a car, I get more business from my customers and their friends. How a AAA Connected Car experience could help The Repair Suite makes it easier for customers to do business with me, and makes my shop more efficient. I’d LOVE to have more referrals from AAA. And wow, being able to present customers with a repair experience that’s different from my competitors out there? Now that’s a great partnership with AAA! “Earning a customer’s trust so they don’t have to know about cars is the most important challenge for my business.” Scan this code to learn more about Tom’s story CONNECTED CAR Print; 4x6 Tom Links to video being built
3 © 2014 AAA Club Partners – Confidential and Proprietary Character Card mock-up - Grace FRONT BACK Grace’s Image Can the IG provide a square image for use here About Grace I’m 50 and feel like I’m finally at a point where my life experiences have taught me many things. A loving, interesting bunch of friends and family, who drive me crazy (and keep me from going crazy!) are what’s most important to me. Grace’s Challenge The challenge for me is the uncertainty of the years ahead. What will the next decade bring? What is it that I want to accomplish? How a AAA Connected Car experience could help I’d love to have one less thing to worry about. That way I can focus on what’s important….family! The last thing I need is to worry about if I’ll be safe on the road. I want to know that I’ll always be covered. Certainty– you can’t put a price on that kind of peace of mind. “I want someone I trust to look out for me and my family.” Scan this code to learn more about Grace’s story CONNECTED CAR Print; 4x6 Grace Links to http://aaast.wistia.com/medias/0alawme4mh
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