Presentation on theme: "The Story of Kuapa Kokoo Farmers Fair Trade Cooperative"— Presentation transcript:
1 The Story of Kuapa Kokoo Farmers Fair Trade Cooperative
2 Tetteh QuarshieIn 1879 a man from Ghana named Tetteh Quarshie first brought cocoa to Ghana from Equatorial Guinea.Since then cocoa from Ghana has developed a global reputation for its quality and its taste.
3 A main export Today cocoa is one of Ghana’s main exports. Ghana is the second largest exporter of cocoa in the world.Most of the cocoa is grown by small-scale family farmers on 4-5 acres of land.
4 Risky business Cocoa farming is a risky business. The trees are vulnerable to various diseases and pests.The cocoa price often dips too low for cocoa small-scale farmers to survive.
5 Bounced ChecksFarmers are often paid by local cocoa buyers using checks or vouchers, which the farmers then can’t cash, or which bounce.
6 Control of the scaleFarmers are often underpaid by local cocoa buyers using ‘fixed’ scales, set to show a lower reading than the actual weight of their cocoa beans.
7 Voices not heardFarmers are often left out of the decision-making process.They are often not included on international and national boards that make decisions about cocoa prices .
9 Nana Frimpong Abrebrese A number of farmers, including a visionary farmer representative on the Ghana Cocoa Board took action.Nana Frimpong Abrebrese came to realize that ordinary farmers had the opportunity to organize farmers and address the problems farmers faced.
10 Their own buying company He helped farmers set up a buying company that would be run by farmers and for their benefit.The company would be a Fair Trade cooperative that adhered to Fair Trade principles.
11 Fair Trade PrinciplesFair price: minimum floor price, an additional premium for certified organic products, pre-harvest credit.Fair labor conditions: safe working conditions, and living wages. Forced child labor is strictly prohibited.Direct trade: importers purchase from producer groups eliminating middlemen who might cheat them.Democratic and transparent organizations: farm workers decide democratically how to invest Fair Trade revenues.Community development: farmers invest Fair Trade premiums in social and business projects that ….Environmental sustainability: Harmful chemicals are strictly prohibited in favor of environmentally sustainable green farming methods
12 Good cocoa growersThese farmers pooled resources to set up a farmers' cooperative.The farmers named their Fair Tradecompany, Kuapa Kokoo.Kuapa Kokoo means “good cocoa growers.”
13 Their own cooperativeKuapa Kokoo would buy and sell their cocoa beans, and manage the selling process fairly.
15 Village RecorderKuapa put power over the scales in the hands of farmers by making sure that each village not only had its own scale but the village elected a clerk or village recorder.
16 Fair ScalesAs people realized the Kaupa scales were fair and there was no cheating, more farmers joined the cooperative.Today more than 1,000 farmers make up the Kaupa Kokoo cooperative.
17 Kaupa’s MissionKaupa seeks to empower farmers in their efforts to gain a dignified livelihood.Kaupa seeks to increase women's participation in all of Kuapa's activities, andKaupa seeks to develop environmentally friendly cultivation of cocoa.
18 Greater BenefitsThrough its commitment to Fair Trade and sale of cocoa to the Fair Trade market, Kuapa Kokoo is able to return greater benefits to cocoa farmers. Its membership is still growing.
19 Chocolate company of their own! In 1997, at their annual general meeting, the farmers of Kuapa Kokoo voted to set up a manufacturing company that would make and sell chocolate bars.
20 Divine Chocolate Company is born With investment from The Body Shop and Twin Trading, and support from Comic Relief and Christian Aid, Divine Chocolate was born.
21 Divine Chocolate in DCIn 2007 Divine Chocolate launched a company in the USA based in Washington DCThe owners of the Culture Shop in DC speak with Comfort Kumeah of Kuapa Kokoo
22 Buy Fair TradeYou can help improve the lives of farmers and their families by buying Fair Trade Chocolate!
23 Credits Created by B. Randolph and Erin Gorman Photos courtesy of Divine Chocolate.