Session Goals Discuss Social Media Strategies and Best Practices. Exchange ideas to help position your institution to take advantage of the increased visibility inherent in today’s social media culture. Discuss challenges that Division III institutions face related to the ever-changing social media landscape and brainstorm ideas to overcome those challenges. Share resources for educating institutions, coaches and student-athletes on relevant social media issues.
Panelists Nafeesa Connolly - Simmons College Student-Athlete Kelly Anderson Diercks - Augsburg College Associate Athletic Director/SWA David Kemmy - Roger Williams University Director of Athletics Blake Timm - Pacific University Sports Information Director
Does Your Athletics Department Have a Social Media Policy?
Creating a Social Media Policy Stay on brand Stick to basic standards Target audience Numerous platforms What is the purpose?
Social Media Strategy Simmons College College-wide:Broaden the reach of college’s messaging, reinforce the brand. Women’s leadership and success Value of a women’s education Gender issues
Social Media: Simmons College Simmons Athletics: No social media strategy. Created 3+ years ago. Updated twice a week, depending on season. Promote large events (e.g., rival games, community service, “Blue Outs,” awards). Created 2.5 years ago. Updated every day if necessary. Instant updates (e.g., game-day scores, wrap ups, links to website, academic/athletics accomplishments). Spring 2014.
Within or Independent of a Specific Policy, Does Your Institution Monitor Social Media Use?
Monitoring Roger Williams University No specific monitoring system in place. Communications and compliance staff intermittently check team Facebook sites. Regular discussions with coaching staff on exercising caution and discretion. We are reactive instead of proactive at this point, from a university and department standpoint. 189 million Facebook users are “mobile only” making monitoring more difficult.
How Does Your Institution Educate Student-Athletes on Social Media Use?
Educating Our Student-Athletes Roger Williams University Hawk Leadership Academy. –Half-day workshop on social media. FROSH Orientation program for all new student- athletes. –Presented by upper classmen.
Informing Student-Athletes “A little bit goes a long way” Beneficial Social media is “here to stay.” Applicable in every day life. Protection vs. Prevention Can’t hold our hands but can inform us to prevent situations. Unlimited Resources AD Assistant AD FAR Peers SAAC Athletics Department Institution Professors
Ask Yourself Is it something I would want on the cover of a magazine? Is it something I would want my mom to see? If it was in a commercial aired across the U.S., would I be proud? Does this go against my values or morals?
What to Cover Pros/Cons. Branding and values. Real-world cases. As a team/department/SAAC, what rules should we implement. How to be yourself. Privacy settings. How to use social media to your advantage.
How Does Your Institution Use Social Media as a News Source or Promotional Strategy?
Social Media to Promote Pacific University FACEBOOK News Stories and Announcements Features Photos Game Promotions TWITTER News Stories and Announcements In-Game Scoring Updates Fan Interaction Links to News Stories YOUTUBE Highlight Videos Interviews Videos of Special Events INSTAGRAM Photo Collages Instant Video Highlights
Social Media to Promote Pacific University DO NOT REINVENT THE WHEEL. Use web platforms to populate social media. SIDEARM –Can post stories to Facebook and Twitter at the same time stories are posted. PRESTO SPORTS/D3SCOREBOARD.COM –Can post to Twitter as you post score updates out of the “GameDay” screen.
Communicating News/Events Burden on communications/sports information staff. Still ask them to put out there as much as we can especially on Facebook pages. Value of team pages for targeted audiences. Awareness of what student workers should/should not be posting. 93% of marketers are using social media for business use.
Social Media: Simmons College Sending and Receiving Information. Website. Facebook. Twitter. Blogs. Collaboration between athletics and campus communication departments.
Interaction with Coaches Personal accounts. No interaction (friends, following, tagging, posting) until at least final season is over. Professionalism. No conflicts of interest. Team-related accounts. Anytime. Important information communicated via telephone (call/text) and email.
Social Media with the Team Official Facebook page Parents Alumnae Students Campus Facebook group (private) Team Facebook group (s econdary) Team, coaches, recruits Updates Game day Memorable moments
What Social Media-Related Challenges Exist Under the Current Recruiting Legislation?
Recruiting Challenges Difficulty in keeping track of things from a compliance perspective. PSAs communicate freely this way. –Our coaches should be on board with them. –A lot of confusion on part of Division III PSAs.
National SAAC Position on Legislative Changes 2012: Text messaging Support 2013: Social media Opposed
What Resources are Available to Institutions Seeking to Provide Education Related to Social Media?
Resources People –Janet Judge –Chris Syme - CKSyme Media Group (former SID, sports specialist) Other –FieldHouse Media - Fieldhousemedia.net –CoSIDA - cosida.com –Mashable - Mashable.com –The Complete Final Social Media Sizing Cheat Sheet http://bit.ly/1bKlLv –NCAA programmingbit.ly/NCAAprogramming2014bit.ly/NCAAprogramming2014