Presentation on theme: "1 REW.ca Real Estate Consumer Survey Q4 2011. Real Estate Consumer Survey Q4 2011 Survey findings include: n Home preferences n Willingness to compromise."— Presentation transcript:
Real Estate Consumer Survey Q4 2011 Survey findings include: n Home preferences n Willingness to compromise and on what n Ideal location n Realtor added value 2 n About Survey: n Survey sponsored by REW.ca and conducted by Mustel Research Group. n 349 interviews completed with residents throughout Vancouver Lower Mainland. n 18 years of age or over who have bought or sold a home or property in the past three years or who plan to purchase / sell in the next three years or so. n Communities included in the survey are: Vancouver West Side, Vancouver East Side, Vancouver Downtown, Surrey, Burnaby/New Westminster, North Vancouver, Tri-Cities, Fraser Valley, Richmond, South Delta/Tsawwassen/White Rock, Langley, West Vancouver, Pitt Meadows/Maple Ridge, North Delta, Sea-to- Sky corridor (including Squamish, Whistler, Pemberton), and Bowen Island.
Ideal Location 4 Total (349) % Past Buyers/Sellers (94) % Future Buyers/Sellers (299) % Vancouver334232 West side183216 Downtown767 East side738 Burnaby/New West9610 South Delta/Tsawassen/White Rock9109 North Vancouver979 Fraser Valley858 Langley738 Tri-Cities544 West Vancouver453 Surrey443 Vancouver Island/Sunshine Coast323 Interior223 Richmond232 Pitt Meadows/Maple Ridge111 Out of Province1-1 North Delta<11- Q.4) What would be your ideal location if you could afford it?
Ideal Location by Area of Residence 5 Area of Residence Vancouver (n=109) % North Shore (n=42) % Burnaby/ New Westminster (n=36) % Tri-Cities/ Maple Ridge/ Pitt Meadows (n=35) % Richmond/ South Delta/ Tsawwassen /White Rock (n=43) % Surrey/ North Delta/ Langley (n=59) % Chilliwack/ Abbotsford (n=25) % Stay in current municipality/area 82815652685960 Move to City of Vancouver n/a711 2178 Move to other area18123337113432 Q.4) What would be your ideal location if you could afford it? Breakdown of answers by current area of residence.
Most Important Factors in Selecting Neighbourhood 6 Total (349) % Past Buyers/Sellers (79) % Future Buyers/Sellers (276) % Close to amenities such as shops, grocery stores, medical facilities 41 44 Close to family/friends3332 Close to work/lessened commute time222022 Close to parks and green space151715 Close to public transit191519 Lessened or no need to use vehicle (can walk or cycle) 131413 Safety/less crime161316 Quality of schools8136 Close to water (streams, rivers, lakes, ocean)151017 Close to schools463 Close to recreation facilities333 Close to airport1--1 Other6115 Q.7a) Apart from affordability, what were the 2 most important factors in selecting your neighbourhood location? Q7b) Apart from affordability, what are the 2 most important factors in selecting your neighbourhood location?
7 Type of Home Preferred Detached rancher, one level Detached two level Detached three level with basement Duplex/multiplex Townhouse Condo Base:Past buyers/sellers (n=79) Future buyers/sellers (n=276) Q.3a) What type of home did you purchase? Q.3b) If buying in the future, what type of home are you looking for? Past Buyers/Sellers Purchased Future Buyers/Sellers Want to Purchase 53%
8 Two Most Important Factors in Selecting a Home Number of bedrooms Style of home Size - upsizing (moving to a larger home) Investment potential Size - downsizing (moving to a smaller home) Environmental/energy efficiency Secondary suite in home Other Past Buyers/SellersFuture Buyers/SellersTotal Base:Total (n=349)Past buyers/sellers (n=79)Future buyers/sellers (n=276) Q.8a) Apart from the price, what were the two most important factors you considered in selecting your home? Q.8b) Apart from the price, what would be the two most important factors you would consider in selecting your future home?
9 Maximum Commuting Time Would Accept Past Buyers/SellersFuture Buyers/SellersTotal Under 10 minutes 10 15 20 21-29 30 35 40 45 50 60 plus Average = 30 min Average by Age: 18-34 yrs = 39 min 35-54 yrs = 31 min 55 yrs + = 27 min Base:Total (n=349)Past buyers/sellers (n=94)Future buyers/sellers (n=299) Q.5) What is the maximum commuting time you would be prepared to accept to work, school or another destination that you travel to regularly?
10 Compromises in Order to Afford Home Past Buyers/SellersFuture Buyers/Sellers Size of home Distance from work Condition of home Lot size/size of yard Distance from friends/family Quality of schools Distance from schools Other Did not/would not make any compromises Base:Past buyers/sellers (n=79)Future buyers/sellers (n=276) Q.9a) What characteristics of your home or neighbourhood did you compromise in order to afford your home? Q.9b) What characteristics of your home or neighbourhood would you compromise in order to afford your future home?
12 Greatest Value Received From Realtor Past Buyers/Sellers Future Buyers/Sellers Total Help with paperwork/contracts Placing/negotiating offers Marketing/listing your current home Help to identify homes best suited to your needs Arrange open houses Help to determine neighbourhood and communities Other Base: Total (n=349)Past buyers/sellers (n=94)Future buyers/sellers (n=299) Q.12) What do you think is the greatest value you receive from a Realtor?
13 Used/Currently Using Realtor Base:Past buyers/sellers (n=79)Future buyers/sellers (n=276) Q.11a) Did you use a Realtor to buy or sell your home? Q.11b) Are you currently using a Realtor? Past Buyers/SellersFuture Buyers/Sellers
14 Perception of Home Prices in 2012 Total (n=349) Q.10) Do you believe that prices will increase, decrease or stay about the same in 2012? Vancouver (n=109) North Shore (n=42) Burnaby/New Westminster (n=36) Tri-Cities/Maple Ridge/Pitt Meadows (n=35) Richmond/South Delta/Tsawwassen/White Rock (n=43) Surrey/North Delta/Langley (n=59) Fraser Valley (n=25) Area of Residence
Demographic Characteristics Total (349) % Past Buyers/Sellers (94) % Future Buyers/Sellers (299) % Gender Male495448 Female514652 Age Category 18-3416 35-54394337 55+464247 Home Tenure Own799677 Rent21423 Annual Household Income Less than $40,00010911 $40,000 to $59,999131114 $60,000 to $79,999151016 $80,000 to $99,999141514 $100,000 to $120,000141613 $120,000 or over172615 Prefer not to say171517 continued
Demographic Characteristics (cont’d) Total (349) % Past Buyers/Sellers (94) % Future Buyers/Sellers (299) % Area of Residence Vancouver313431 West Side131912 East Side121013 Downtown656 Surrey111011 Burnaby/New West10711 North Vancouver898 Tri-Cities868 Fraser Valley777 Richmond7108 South Delta/Tsawwassen/White Rock575 Langley526 West Vancouver313 Pitt Meadows/Maple Ridge222 North Delta121 Sea-to-Sky corridor11<1 Bowen Island11<1