1. 01/PO003/001 VSC “A Leading Voice in Telecom for Over a Decade” TM “The Myth of the Killer App” HKConnect’10 29 Oct 2010 Presented by Mark Bradley Corporate VP, VSC

2. 2 © Virtual Switching Consulting Limited, All rights Reserved An application that is exceptionally useful or exciting. Killer apps are innovative and often represent the first of a new breed, and they are extremely successful. Pervasive (perception of rapid) adaptation by consumers. Definition: Killer Application Source: Pcmag.com/encyclopedia

3. 3 © Virtual Switching Consulting Limited, All rights Reserved In search for Value Add, we are drawn to the perceived promise of the Killer App. Each year predictions are made and dozens are proposed as the next Killer App. The reality is that a lot of time and money is spent chasing an elusive goal. Why Look for “The Killer App”

4. 4 © Virtual Switching Consulting Limited, All rights Reserved Internet Internet Browser Productivity Tools (Spreadsheet / Word processing, Email) Short Message Service Social Networks Massively Multi-player Online Games / Role Playing Games Some “Killer Apps”

5. 5 © Virtual Switching Consulting Limited, All rights Reserved 1969 - Origins in development of ARPA NET (Advanced Research Projects Agency) 1971 – ARPA Net consisted of 23 nodes 1974 TCP/IP standard is created and the first reference to the “internet” appears 1984 The European Internet is born Internet

6. 6 © Virtual Switching Consulting Limited, All rights Reserved Samba (1992) Mosaic (1993) Netscape (1994) IE (1995) Opera (1996) Safari (2003, Mac) Firefox (2004) Chrome (2008) Web Browser Mosaic

7. 7 © Virtual Switching Consulting Limited, All rights Reserved Spreadsheet / Word Processor – Visi-Calc (1979) – Wang Word processor (1972) – WordPerfect (1979) – Email pre-dates the internet first used on timesharing services (1961) Productivity Tools Visi-Calc

8. 8 © Virtual Switching Consulting Limited, All rights Reserved Developed from radio paging (1974 commercial service launch) SMS – Enabled by GSM standards (1985) – First SMS message sent (1992) – Nokia ringtone download first commercial use Short Message Service

9. 9 © Virtual Switching Consulting Limited, All rights Reserved Bulletin Board Service (BBS late 70’s) CompuServe (late 1980’s public services) America Online AOL (1983 ) Friendster (2002) LinkedIn (2003) MySpace (2003) Facebook (2004) Social Networking BBS

10. 10 © Virtual Switching Consulting Limited, All rights Reserved Massively Multi-player Online Role Playing Games – Mazewar (1974) – Adventure (1975) – Multi-user Dungeon - MUD (1978) Modern Commercial Ventures – Everquest (1999) – Second Life (2003) +18 million registered – World of Warcraft (2004) +11 million MMOG / MMORPG Mazewar

11. 11 © Virtual Switching Consulting Limited, All rights Reserved Killer Apps suddenly appear on the scene Vendors can identify Killer Apps Technology creates Killer Apps Creating a Killer App ensures success Common Perceptions

12. 12 © Virtual Switching Consulting Limited, All rights Reserved Simple to use Enabling Fulfills a clear, high want or need Incremental improvements after initial introduction Characteristics of Killer Apps

13. 13 © Virtual Switching Consulting Limited, All rights Reserved Focus on incremental improvements to value added services that clearly address a need in the marketplace. Summary

14. 14 © Virtual Switching Consulting Limited, All rights Reserved VSC Solutions – Develop and Deliver Turnkey Solutions that incorporate advanced: Multimedia Gateways, Class 4/5 Softswitches, Valued Added Services VSC Ventures – Innovative TSO partnerships introducing advanced services in overseas markets VSC http:www.vsc-solution.com

15. 15 © Virtual Switching Consulting Limited, All rights Reserved Mark Bradley Vice President Business Development VSC Ventures Company Email: mark.bradley@vsc.com.hk Tel: (852) 3161-5072 Mobile: (852) 9837-6996 Contact Information