1. coansulting.com July 2009 © Zhou Coansulting 2009 Chrome OS An Early Assessment

2. 2 Network of Associated Offices Beijing, ChinaShanghai, ChinaSan Antonio, U.S.A. coansulting.com “Organise the world's information and make it universally accessible and useful for everybody.” Google’s mission.

3. 3 Network of Associated Offices Beijing, ChinaShanghai, ChinaSan Antonio, U.S.A. coansulting.com Google’s mission clashes with Microsoft’s internalise & integrate strategy ? ? ? Corporate Stronghold “cloud layer” “browser layer” desktop notebook mobile TV “apps layer” “OS layer” Strategic Growth Vectors

4. 4 Network of Associated Offices Beijing, ChinaShanghai, ChinaSan Antonio, U.S.A. coansulting.com Google’s mission clashes with Microsoft’s internalise & integrate strategy ? ? ? To counter Microsoft’s strategy and fulfill its mission Google needs to enter - the browser, - apps, and - OS layer Background to this is the near monopolistic OS dominance of Microsoft

5. 5 Network of Associated Offices Beijing, ChinaShanghai, ChinaSan Antonio, U.S.A. coansulting.com OS side-by-side comparison ? ? ?

6. coansulting.com July 2009 © Zhou Coansulting 2009 Chrome OS Many thx for your attention!