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Web Analytics Lessons From ShanghaiPRIDE 2014. Overview ShanghaiPRIDE and shpride.com Mobile First, Desktop First Website Content Traffic Sources.

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Presentation on theme: "Web Analytics Lessons From ShanghaiPRIDE 2014. Overview ShanghaiPRIDE and shpride.com Mobile First, Desktop First Website Content Traffic Sources."— Presentation transcript:

1 Web Analytics Lessons From ShanghaiPRIDE 2014

2 Overview ShanghaiPRIDE and shpride.com Mobile First, Desktop First Website Content Traffic Sources

3 About ShanghaiPRIDE Raise awareness and visibility of LGBT community in China Increase acceptance and tolerance Annual week-long event since 2009 Run by ~20 core organizers

4

5 shpride.com Wordpress-based Custom plugins Custom responsive template

6 Analytics First time collecting analytics Used Google Analytics because it was easy Recorded sessions in 4 weeks

7 Pride begins Pride ends Sessions

8 MOBILE FIRST DESKTOP FIRST

9 Sessions Before/During Pride After Pride

10 Mobile != Desktop

11 Sessions by Browser

12 Browser Version Breakdown

13 Top 5 Visited Pages Size PageAverage Load TimeSize2G Load Time /pride s0.8 MB2 min / 30.3 s2.3 MB6.5 min /?lang=en s2.3 MB6.5 min /pride6events 7.85 s0.5 MB1 min /event/2014-opening-party 8.93 s0.6 MB1.5 min

14 Key Takeaways Mobile needs prioritization Can use newer web technologies Google Analytics increases page load time, need to find alternative

15 WEBSITE CONTENT

16 Browser Locale Code

17 Landing Pages PagePage Views /pride2014/21308 /7235 /?lang=en3767 /pride6events/638 /event/2014-opening-party609 /event/2014-film-week262 /event/2014-film-week/?lang=en257 /pride6events/?lang=en256 /event/2014-pride-run/?lang=en204 /pride6events/?from=timeline&isappinstall ed=0193 From Facebook

18 All Pages PagePage Views /pride /15757 /pride6events5449 /event/2014-opening-party3546 /event/2014-film-week3049 /photos2581 /event/2014-pride-run1885 /event/2014-art-exhibition- love-health1694 /event/2014-story-telling1227 /event/2014-closing-party1210 /volunteer995 /event/2014-cock963 /sponsors PagePage Views /event/2014-theatre-play- rendezvous/725 /event/2014/ladies-party669 /event/2014-trivia-night563 /event/2014-theatre-play-izzie- irving/453 /beneficiaries /event/2014-ladies-party341 /press337 /outreach329 /page/2/323 /event/2014-panel-discussion- love-and-beyond/259 …… /event/test-film/42

19 Broken Links Changing blog dates changes the URL causes broken links

20 Key Takeaways Bilingual is critical to site success Should do more to promote sponsors Consider “year-less” pages for sponsors, beneficiaries Develop way to advertise on main blog without changing URL

21 TRAFFIC SOURCE

22 Referals SourceReferals baidu3685 google1789 utopia-asia709 m.baidu.com418 so.com252 yahoo223 bing220 douban.com217 smarthshanghai.com185 mh.manhunt.net166 fridae.asia163 facebook.com123 SourceReferals weibo.com118 m.sa.sm.cn101 shanghiist.com90 danlan.com86 sogou79 cityweekend.com.cn68 mail.qq.com63 m.facebook.com59 m.douban.com53 rd.wechat.com53 mp.weixin.qq.com cn48

23

24 This is why this page is so popular

25 Takeaways Curating content important to return relevant results

26 Summary Analytics provided new and highly valuable information 2015 development should address issues


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