Presentation on theme: "The Market Why Mobile?: Mobile Commerce Why Mobile?: Adoption Rates."— Presentation transcript:
Why Mobile?: Mobile Commerce
Why Mobile?: Adoption Rates
Mobile Statistics - Service Sources: “IMRG Capgemini Quarterly Benchmarking Index: Q2 2013,” IMRG Capgemini, September 4, 2013 ICMI 2013 white paper: “Don’t Be Left Behind: Build a Mobile Customer Service Strategy for 2013 and Beyond” “Why Mobile Is Key to an Effective Multichannel Strategy,” Econsultancy, September 4, % Customers expect service via mobile digital engagement Contact center leaders said their customers would be dissatisfied if they needed to exit an app in order to contact customer service People prefer to buy products in stores. 35% 36% Mobile chat adoption prove to be high: 10-25% visitors chat on mobile vs. 2- 5% on desktop sites %
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