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Product training – ILBAGNOALESSI Onevolution LB Marketing & Product Management / 23.September 2010, version 2.

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Presentation on theme: "Product training – ILBAGNOALESSI Onevolution LB Marketing & Product Management / 23.September 2010, version 2."— Presentation transcript:

1 Product training – ILBAGNOALESSI Onevolution LB Marketing & Product Management / 23.September 2010, version 2

2 … expand lifespan of the liked Alessi One … sales of Alessi One declining for last 2 years and Alessi dOt is picking up only slowly … positioning in the very upper segment of our portfolio to further strengthen the position of Laufen as global premium brand … to offer complete bathroom including Ceramics, Wellness, Furniture and Accessories...Inda will stop their sales of F&A in 2010 … Inda stopped sales of shower cabin long before, despite shower is becoming more important Briefing / Motivation / Challenge

3 Portfolio Mapping romantic/classicneutraldesign Vienna Moderna Gallery Object ProB Form ProA Living Well Alessi One Lb3 classic Palomba soft MyLife Alessi dOt Lb3 modern Lb3 design Mimo Moderna Plus Palomba pure Palomba organic Living City Living Style ProfiL LuxusL StudioL Florakids

4 Target groups Sinus-Meta-Milieus Western Europe

5 Target groups Very high social status and income (“upper class”). Intellectual and cultural interested, design and style driven. Late 30’s to early 50’s with strong leaning towards status symbols Seeking for Self-actualisation.

6 Competitors Starck X lab 01 Monowash Bacino

7 Design: Stefano Giovannoni Production new products: Ceramics – ATGM Furniture – Idea (IT) Wellness – Poolspa (PL), Disenia order through Idea (IT) Launch : September 2010 (Cersaie) Start of Sales: October 2010 General information

8 Story …ONEVOLUTION – the ongoing evolution of One …sense and sensuality …in love with the bath …Italian design culture with poetic elements …female curves combined with distinctive male lines make this bathroom suite outstanding and unique …extension of the famous ILBAGNO ALESSI Design Line with new ceramic, furniture and wellness products …showing off the ceramic competence of Laufen by adding a new colour exclusive to the Alessi One set

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16 Product training ILBAGNOALESSI Onevolution – VC LB Marketing & Product Management VC – Alain Reymond / 23.September 2010, version 2

17 Contents – Vitreous China 1.Product range 2.Colours 3.Ceramic valve covers 4.Article numbers & spare parts 5.Sales arguments

18 1. Alessi One – Vitreous China Overview - new Freestanding TamTam 530 Half TamTam 450Semi-recessed 750 Bowl 750Countertop 1600

19 1. Alessi One – Vitreous China Overview - current Washbasin 520 with integrated pedestal Drop-in 500Bowl 520 Small washbasin 420Washbasin 520Washbasin 600

20 1. Alessi One – Vitreous China Overview - current Wallhung WC Removable WC seat and cover Floorstanding WC Floorstanding WC combination

21 1. Alessi One – Vitreous China Overview - current Wallhung bidetSiphonic urinal Floorstanding WCUrinal cover

22 1. Alessi One – Freestanding TamTam /500 x 900 mm Freestanding Without overflow hole (Geberit Clou) With or without tap hole  possibilty to position a special freestanding faucet with a long neck beside the WB Easy floor fixation (Fischer Black Box WB9) Mounting hole at the back side: – easy installation of Geberit Clou, faucet, hoses, drain outlet, … – ceramic cover plate with non visible fixation – ceramic cover plate matches perfectly to the TamTam and gives a consistent elegant and integrated design Mounting acc. incl.: Charge 104 – waste and overflow system Clou GEBERIT, order no ; ceramic valve cover plate, order no Charge 109 – valve without overflow always open, with ceramic valve cover plate, order no Device for fixing M10, order no Installation set: waterinlet hose with valve, siphon and extensible pipe D40, order no Base mat, order no Mounting Instruction, order no

23 1. Alessi One – Half TamTam /400 x 900 mm Freestanding Without overflow Without tap hole and tap bank  possibility to position a special freestanding faucet with a long neck beside the WB or position the faucet on the wall Easy fixation Mounting acc. incl.: Valve without overflow always open, order no with ceramic valve cover plate, order no Fixing set, order no Mounting Template, order no Mounting acc. excl.: Design siphon white, with extended pipe, order no Design siphon chrome, with extended pipe, order no

24 1. Alessi One – Semi-recessed Washbasin /735 x 500/490 x 150/138 mm Without overflow hole (Geberit Clou) With or without tap hole Mounting acc. incl.: Charge 104 – waste and overflow system Clou GEBERIT, order no ceramic valve cover plate, order no Charge 109 – valve without overflow always open, with ceramic valve cover plate, order no Mounting set, order no Mounting Instruction, order no Mounting Template, order no

25 1. Alessi One – Washbasin Bowl /740 x 520/510 x 118/90 mm Without overflow hole (Geberit Clou) With or without tap hole Light and elegant design Mounting acc. incl.: Charge 104 – waste and overflow system Clou GEBERIT, order no ceramic valve cover plate, order no Charge 109 – valve without overflow always open, with ceramic valve cover plate, order no Fixing set, order no Mounting Template, order no Mounting Instruction, order no Mounting acc. excl. Siphon D40 chrome, order no

26 1. Alessi One – Washbasin Countertop x 500/3500 x 163/150 mm Without overflow hole (Geberit Clou) With or without tap hole  possibility to position the faucet on the wall Big and convenient shelf on the right side Light, elegant and unique design Mounting acc. incl.: Charge 104 – waste and overflow system Clou GEBERIT, order no ceramic valve cover plate, order no Charge 109 – valve without overflow always open, with ceramic valve cover plate, order no Mounting Instruction, order no Mounting acc. excl. 2x Mounting set M10 x 140 mm, order no Siphon D40 chrome, order no

27 2. Colours Vitreous China Standard colour White LCC (400) New colour Warm Gray (797) not only for the new products, but also for the whole Set IlBagno Alessi One

28 3. Ceramic Valve Covers Ceramic valve covers are inclusive for all the washbasins and bidets of Alessi One for: -Ceramic hidden overflow, order no Geberit Clou, order no Open drain, order no In White (400) and in Warm Gray (797)

29 4. Article Numbers & Spare Parts Vitreous China

30 5. Sales Arguments Vitreous China General Ceramic valve covers for all washbasins and bidets in white and warm grey Standard colour white in LCC (Laufen Clean Coat) Freestanding Tam Tam New impressive freestanding version, without overflow hole With or without tap hole  possibility to position a special freestanding faucet with a long neck beside the washbasin Mounting hole at the back side:  easy installation of Geberit Clou, faucet, hoses, drain outlet, ceramic cover plate with non visible fixation, ceramic cover plate matches perfectly to the Tam Tam and gives a consistent elegant and integrated design Half Tam Tam Freestanding, without overflow Without tap hole and tap bank, possibility to position a special freestanding faucet with a long neck beside the WB or position the faucet on the wall

31 5. Sales Arguments Vitreous China Semi-recessed Washbasin Without overflow hole, with or without tap hole Washbasin Bowl Without overflow hole, with or without tap hole Light and elegant design Washbasin Countertop Most exciting new product out of the new range, Big and convenient shelf on the left side, light, elegant and unique design Without overflow hole, with or without tap hole  possibility to position the faucet on the wall

32 Product training ILBagnoAlessi Onevolution - Wellness LB Marketing & Product Management Wellness – Petr Ocenasek & Chris Whinyates / 23.September 2010, version 2

33 Contents - Wellness 1.Product range 2.Article numbers, colours and options 3.Sales arguments

34 1. Alessi One – Wellness Overview Shower enclosures left & right Semi-recessed bathtub Rectangular shower trays left & right Corner shower tray Free standing bathtubFitted versionBack-to-wall version new

35 1. Alessi One – Shower enclosures * Shower enclosure left-hand corner 1155 x 760 x 2120 mm (height & width +-10 mm) For ceramic shower tray With integrated shower bar & head, chrome plated One 45° brace, chrome plated Aluminium alloy 6463 / transparent safety glass 8 mm Anti-plaque surface treatment available * Shower enclosure right-hand corner 1155 x 760 x 2120 mm (height & width +-10 mm) For ceramic shower tray With integrated shower bar & head, chrome plated One 45° brace, chrome plated Aluminium alloy 6463 / transparent safety glass 8 mm Anti-plaque surface treatment available *Also available without shower bar & head (left-hand corner , right-hand corner ) new

36 1. Alessi One – Shower trays Rectangular ceramic shower tray For shower enclosure right-hand corner 1200 x 800 x 65 mm Rectangular ceramic shower tray For shower enclosure left-hand corner 1200 x 800 x 65 mm Corner ceramic shower tray 900 x 900 x 65 mm All Alessi One ceramic shower trays available in white (000), white Antislip (600), Warm Gray (797) and Warm Gray Antislip (697). Always included also the Gerberit siphon with outlet 90mm and ceramic siphon cover (Article number xxx.000.1).

37 1. Alessi One – Bathtubs Semi-recessed bathtub 2030 x 1020 x 580 mm To be fitted with the bathtub bench units /2/3/4 With aluminium frame and front panel Optional: electronic controlled air & hydro massage, hydro heating, underwater lighting, disinfection Freestanding bathtub 2030 x 1020 x 580 mm With aluminium frame and one piece front panel Optional: electronic controlled air & hydro massage, hydro heating, underwater lighting, disinfection new

38 1. Alessi One – Bathtubs Fitted bathtub 2030 x 1020 x 580 mm With aluminium frame Optional: electronic controlled air & hydro massage, hydro heating, underwater lighting, disinfection Back-to-wall bathtub 2030 x 1020 x 580 mm With aluminium frame Optional: electronic controlled air & hydro massage, hydro heating, underwater lighting, disinfection

39 2. Article numbers, colours and options Wellness Bathtubs Colours: 000 – White 300 – White anti-bacterial Options: 000 – w/o whirl system 005 – w/ electronic controlled air & hydro massage 050 – w/ electronic controlled air & hydro massage and hydro heating 055 – w/ electronic controlled air & hydro massage, hydro heating and underwater lighting w/ electronic controlled air & hydro massage and underwater lighting

40 2. Article numbers, colours and options Wellness Shower trays Colours: 000 – White 797 – Warm Gray 600 – White with Antislip 697 – Warm Gray with Antislip Shower enclosures Colour: 002 – High gloss silver / chrome Options:000 – Clear glass 690 – Clear glass with anti-plaque Shower enclosures can also be combined with Laufen Solutions ( ) and Platina ( & ) shower trays 120x80 cm

41 3. Sales Arguments Wellness Shower enclosure General Producer is Disenia, Italy (daughter company of Idea) Ordering and Logistics through Idea, Italy (same process as furniture), just the invoices will be sent by Disenia. Complies to the following standards: EN , EN14428 & EN Door 75cm wide door, easy entrance Lifting mechanism for easy open/close and stays closed through magnets Glass 212cm, taller than most other shower enclosures 8mm thick, safety glass Easy to clean Optional Anti-plaque (charge 690) Handle Chrome plated, double handle with smart hidden installation Used horizontally - possible to hang on a towel to be ready after showering

42 3. Sales Arguments Wellness Shower enclosure Hinges KL Megla flush hinges, which means the back of the hinge is integrated in to the glass Lifting function Chromed brass, very solid - massive (not Zamak) Made in Germany Wall profile Aluminium alloy, possible to adjust on the wall - easier installation when the wall and ST are not in the right angle Adjustability of +-10mm Bracing 45 degree brace, matches to the rest of the design, fixation of the glass screen, providing stability. The face has the Il Bagno Alessi by Laufen logo lasered on it When not choosing the shower head with bar a second brace is needed for stability. This will also have the Il Bagno Alessi by Laufen logo on it. (left-hand corner , right-hand corner )

43 3. Sales Arguments Wellness Shower head with bar Producer is Oras Integrated design holding the glass screen Comes together with the shower enclosure Easy assembly due to possible adjustment on the wall and on the glass (height adjustment 30mm, length 15mm) Hidden water supply - through the bar Easy to clean because of rubber jets (no lime scale) Diameter of shower head is 240mm Diameter of shower bar is 30mm Height adjustment 30mm, length 15mm Shower tray Ceramic shower tray - stable, solid material, resistant surface, anti-slip, colour matching other ceramics Including shower siphon with the ceramic siphon cover from Geberit

44 3. Sales Arguments Wellness Semi-recessed bathtub Unique design Fits to the furniture part and makes one compact piece Very stable ALU frame Whirlpool – electronic panel + options: 005, 050,055, 500 Exclusive side jets Panel made of reinforced acrylic Panel equipped with feet for supporting Easy to install Panel matches „perfectly“ to the bath, therefore in case of panel damaging the panel is not replaceable without re-adjusting -> bathtub has to be sent back or exchanged completely Special rubber and pin connectors allow to separate panel and bathtub with vacuum handles that are included Bathtub bench in real wood veneer Noce Canaletto or white lacquered surface with technical marble top is stable, water resistant and has a high scratch resistance. Available in the sizes 2400, 3200 and 4000mm Complies to the following standards: EN (EN198), EN 232 & EN Voluntary certification is done annually by the LGA institute

45 Product training ILBagnoAlessi Onevoltion - Furniture LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 23.September 2010, version 2

46 Contents - Furniture 1. Product range 2. Colours 3. Article numbers 4. Sales Arguments

47 1. Alessi One – Furniture Overview Shelf 600Shelf 800 Drawer element 400Drawer element 800 Shelf 1200 (left / right) Shelf 1600 (left / right / double) Shelf 600, 800, 1200 & 1600 w/o cut out

48 1. Alessi One – Furniture Overview Vanity unit 800 Semi recessed Vanity unit 800 Vanity unit 1200 (left / right) Vanity unit 1600 Semi recessed Vanity unit 1200 (left / right) Vanity unit for washbasin with shelf

49 1. Alessi One – Furniture Overview Mirror cabinet 650 (1 sliding door) Mirror 800 Mirror cabinet 800 (2 sliding doors) Mirror 400 Mirror 1200Mirror 1600

50 1. Alessi One – Furniture Overview Tall cabinet 1700 Bathtub bench 2400 (sym) / 3200 (asym left / right) / 4000 (sym)

51 1. Alessi One – Shelves Shelf x 85 x 500 mm : w/o cut-out : centre cut-out for half tam tam With two brackets Shelf x 85 x 500 mm : w/o cut-out : centre cut-out for half tam tam With two brackets Shelf x 85 x 500 mm : w/o cut-out : left cut-out for half tam tam : right cut-out for half tam tam With two brackets

52 1. Alessi One – Shelves Shelf x 85 x 500 mm : w/o cut-out : left cut-out for half tam tam : right cut-out for half tam tam : left & right cut-out for half tam tam With three brackets Shelf without cut out : 600 x 85 x 500 mm : 800 x 85 x 500 mm : 1200 x 85 x 500 mm : 1600 x 85 x 500 mm Console Either two or three (dependant on size) are included with all shelf units.

53 1. Alessi One – Drawer elements Drawer element x 332 x 500 mm Drawer element with 12mm top with 500mm depth Optional drawer separators: / x 332 x 350 mm Drawer element with 12mm top with 350mm depth 2 drawers Drawer element x 332 x 500 mm Drawer element with 12mm top with 500mm depth Optional drawer separators: / x 332 x 350 mm Drawer element with 12mm top with 350mm depth 2 drawers

54 1. Alessi One – Vanity units Vanity unit x 332 x 500 mm : centre cut-out for washbasin : centre cut-out for washbasin : centre cut-out for washbasin , with space saving siphon 2 drawers Optional drawer separators: /2 Vanity unit x 332 x 500 mm : left cut-out for washbasin : right cut-out for washbasin : left cut-out for washbasin : right cut-out for washbasin : cut-out left for washbasin , with space saving siphon : cut-out right for washbasin , with space saving siphon 4 drawers Optional drawer separators: /2

55 1. Alessi One – Vanity units Vanity unit x 332 x 500 mm : cut-out left & right for washbasin : cut-out left & right for washbasin , with space saving siphon 4 drawers Optional drawer separators: /2 Drawer separators : drawer organiser (312 x 45 x 370 mm) : drawer organiser extension left or right (202 x 45 x 370 mm) Not available for / / / / /

56 1. Alessi One – Vanity units Vanity unit x 332 x 350 mm : centre cut-out for semi recessed basin , with space saving siphon 1 drawer Vanity unit x 332 x 350 mm : cut-out left for semi recessed basin , with space saving siphon : cut-out right for semi recessed basin , with space saving siphon 3 drawers Vanity unit x 380/480 x 320 mm : for washbasin with shelf drawers

57 1. Alessi One – Mirror cabinets Mirror cabinet x 650 x 165 mm Always with lighting (IP44, T5 24W, 230V, 50/60Hz) : drawer right, 1 switch and 1 socket EU : drawer right, no switch and 1 socket CH : drawer right, no switch and no socket : drawer left, 1 switch and 1 socket EU : drawer left, no switch and 1 socket CH : drawer left, no switch and no socket Mirror cabinet x 650 x 165 mm Always with lighting (IP44, T5 24W, 230V, 50/60Hz) Drawer left & right : 1 switch and 1 socket EU : no switch and 1 socket CH : no switch and no socket

58 1. Alessi One – Mirrors Mirror x 1000 x 60 mm With lighting (IP44, G5 2x8W, 230V, 50Hz) Mirror x 400 x 60 mm With lighting (IP44, G5 2x13W, 230V, 50Hz) Mirror x 400 x 60 mm With lighting (IP44, G5 2x13W, 230V, 50/60Hz) Mirror x 400 x 60 mm With lighting (IP44, G5 35W, 230V, 50Hz)

59 1. Alessi One – Tall cabinets Tall cabinet 400 x 1700 x 300 mm Double sided mirror door 4 shelves : door hinge left : door hinge right : door hinge left w/ two interior drawers : door hinge right w/ two interior drawers : door hinge left w/ illuminated shelves : door hinge right w/ illuminated shelves : door hinge left w/ illuminated shelves & interior drawers : door hinge right w/ illuminated shelves & interior drawers

60 1. Alessi One – Bathtub benches Bathtub bench x 524 x 570 mm : symmetric bench Bathtub bench x 524 x 570 mm : asymmetric bench left : asymmetric bench right Bathtub bench x 524 x 570 mm : symmetric bench

61 2. Colours Furniture Noce Canaletto (630) Real wood veneer noce canaletto First class workmanship Two component lacquer for a better water resistance White (631) Technical marble top which is strong, water resistant and highly scratch resistant Handmade lacquered surface

62 3. Article numbers Furniture

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64 4. Sales Arguments Furniture General Assortment to complete the total bathroom: shelves, drawer elements, vanity units, mirrors, mirror cabinets, cabinets & bathtub bench Product offer in a large variation of sizes Special requests will be considered Micro fibre towel always included for best cleaning

65 4. Sales Arguments Furniture Surface colours White Handmade lacquered surface Technical marble top which is strong, water resistant and has a high scratch resistance Interior drawer mats included as standard Noce canaletto Real wood veneer First class workmanship Two component lacquer for better water resistance Shelves Available in both noce canaletto and white Top stability with two (-three) strong adjustable brackets Available in four sizes

66 4. Sales Arguments Furniture Vanity unit Available in both noce canaletto or white Drawers are either made of real wood veneer (noce) or first class metallic sides (white) – Blum, Austria Full extension drawers Two or four drawer for a perfect organisation in the bathroom All drawers with soft close for a smooth closing Integrated handle which provides more space in front of the washbasin Optional drawer separations in white or real wood First class workmanship Also available w/o cut out to be used as a sideboard Tall cabinet Available in both noce canaletto and white Double mirror door 4 glass shelves 4 Galvolux, Switzerland hinges Mirrored back wall First class workmanship Optional interior drawer Optional illuminated shelves

67 4. Sales Arguments Furniture Mirror Anti fog device Integrated lighting IP44, 24W, 230V, 50/60Hz, G5 Mirror frame, special and high perceived quality Mirror cabinet Anti fog device Integrated lighting IP44, 24W, 230V, 50/60Hz, G5 Special full extension sliding door accessible from the side with one (650) or two (800) shelves Soft close Optional power socket with or without switch

68 4. Sales arguments Space saving siphon Space saving siphon Innovation: Viega has modified a standard siphon to fit to the Laufen needs. We have the exclusive selling rights for this product for one year. USP! The set includes all pieces to complement the whole Laufen range in all dimensions. It is automatically included with the furniture of Alessi One. The benefits: No cut-out anymore in the drawers. More space in the drawer.

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