Presentation on theme: "Online Privacy and Codes of Conduct Peter Fleischer Global Privacy Counsel my personal blog:"— Presentation transcript:
Online Privacy and Codes of Conduct Peter Fleischer Global Privacy Counsel my personal blog: http://www.peterfleischer.blogspot.com/
Topics Search Chrome Maps Social Networking Health Ads The Cloud
What do we collect in search? URL, including query IP address Time and date of search Operating system Browser type Cookie ID
Anonymizing server logs: 9 months for IP addresses/ 18 for cookies Balancing various factors: privacy, security, and improving our services to improve our search to defend our systems/ fight fraud/protect users How long do we retain search logs? 123.45.67.XX - 25/Mar/2003 10:15:32 - http://www.google.com/search?q=cars - Firefox 1.0.7; Windows NT 5.1 - XXXXXXXXXXXXXXXX
Web History // Putting users in control of their data When a user signs up for Web History (to deliver personalized search results), they are given full control of the information they share with Google, including the ability to pause, remove, and bookmark items, and delete their account at any time.
Google Chrome Locally stored history Incognito mode Google Suggest
Google Health At its foundation, Google Health is about putting people in control of their health information. Google Health puts users in complete control over who views their health information and who can add information to their profile. Google Health provide privacy protections equivalent to those required under HIPPA
Query-based Ad Selection – AdWords Mutual Funds – ACME Corp Learn how mutual funds work and compare different types of funds. www.acme.com/mutualfunds Connect with consumers when they search Mutual Funds – ACME Corp Learn how mutual funds work and compare different types of funds. www.acme.com/mutualfunds
18 Third-Party Ad Serving in a nutshell User 1. Get: www.cnn.com ISP Cookie: doubleclick.com UID=619 Partner Ad 2. Send: HTML page 4. Send ad for UID=619 3. Get: doubleclick.com/ad Cookie doubleclick.com UID=619
19 NAI Code of Conduct 19 In addition to requiring notice to consumers about the use of 3rd party cookies, the NAI mandates that member advertising networks provide an "opt-out“ mechanism for the targeted ad programs they provide. The NAI opt-out tool is a simple Web-based utility that allows you to opt out of receiving targeted ads from member ad networks.
UK IAB Code of Conduct UK Industry Self-Regulatory Code for Interest based advertising, ensuring choice and transparency. Google one of the founding signatories other firms include Yahoo, AOL, MSFT Consumer portal: www.youronlinechoices.com (screenshots below)www.youronlinechoices.com Code welcomed by the UK Data Protection Authority and the communications regulator OfCom. Model for pan-European code under discussion within IAB-Europe. Consumer top-tipsConsumer FAQsConsumer portal landing page
Transparency & Notice Feedback – Ads by Google www.PBS.org/FRONTLINE
Transparency & Notice – landing page for in ad notice Link to Ads Preference Manager