Search Google Web Search Google Blog Search Google News Google Health Google Book Search Scholar Google Finance Google Maps Google Images Google Video Google Earth Google Sky Goog-411 Google Alerts Google Patent Search Google accelerator
“Google's share of Internet searches is more than 60% in the USA -- about twice the combined total of Yahoo and Microsoft, according to ComScore MediaMetrix. And Google commands 78% of worldwide search advertising revenue, worth $11.5 billion a year. Yahoo has 11%, worth $1.6 billion.” – Jon Swartz and Byron Acohido, USA TODAY, February 4, 2008, p. 2B
Advertising Adwords (runs targeted ads around Google's search) results Adsense (contextual linking service) Doubleclick Feedburner (feed and blog advertising network) Google Airwaves (automatically connects advertisers with radio stations) Adwords Adsense
Advertising provides 99% of Google’s Revenue “Today, only 5 to 10 percent of advertising budgets are spent online, even though most Americans now spend as much time on the Web as watching television.” – Lohr, Steve, International Herald Tribune, October 13, 2007, p. 19
Personalization and organization IGoogle Google Notebook Google Custom Search Google Reader Google Translate
Office Software (Google Apps)Google Apps Google DocsDocs Google SitesSites Google Calendar Google Desktop (search and personalize your computer) Google Glossary Sketchup 3-D form creation (@Last Software) Gapminder’s Trendalyzer Software: visualization graphics
Communication Gmail Postini: email security and anti-spam service Google Talk Google Groups Orkut.com OpenSocial standard ( which will link applications across major social-networking sites) Jaiku ( microblog and connect with your friends. Post from the Web, by SMS, or from desktop clients. Add comments, use icons, link Webfeeds.) Dodgeball ( social-networking software for mobile devices) Google Mobile Google SMS Google Maps Mobile Android operating system for mobile phones
Photographic Imaging Picasa Panoramio ( photo tagging and photo sharing site) Videogames JASS Inc.
Shopping and Electronic Payment Google Product Search Google Checkout Google Payment Corporation Allpay ( provides bill payment solutions including swipe cards Direct Debit Barcoding Internet Telephone and mobile phone bill payment solutions)
Google’s shares crested $747.24 in November, 2007 Microsoft is worth $270 billion Google is worth $160 billion. Microsoft’s software market, however, offers weaker growth prospects.
Google Earnings Top $5.37 Billion in Revenue Q2 2008 Google Search To Surpass Size of Microsoft Windows in 2009 “Google's search business will be larger and more profitable than the most profitable and legendary monopoly in history--Microsoft Windows. (Just Google's search business-- that doesn't even include AdSense).”
No More road: Mci commercialNo More road: Mci commercial (1994) Microsoft CommercialMicrosoft Commercial (1996) Hello AmericaHello America: MCI (1997) There is no RaceThere is no Race: MCI (1997) A RevolutionA Revolution: ORACLE, 1998 ADVERTISING THE INTERNET AS A KEY TO EDUCATION
The internet became a mass medium Faster than any mass medium before it.
Mapping the Internet World Wide Web Internet Service Providers
Mapping the Internet World Wide Web Internet Service Providers AOLAOL, Netzero, Comcast, Earthlink, Satellite, WiRElessNetzeroComcastEarthlink,Satellite, WiREless –MEDIAComMEDIACom –local cable companies (CFU)CFU AOL BEGAN IN 1985 BUT TOOK OFF IN 1995
Mapping the Internet World Wide Web Internet Service Providers Browsers
Mapping the Internet World Wide Web Internet Service Providers Browsers --Internet Explorer (1995), Safari, FIREFOX, Opera, CHROME…
Mapping the Internet World Wide Web Internet Service Providers Browsers Directories Yahoo!Yahoo! (1994) 19961996, 1998. 2003, 20081998.2003,2008 Open Directory Project Intute,Intute, rod Libraryrod Library
Mapping the Internet World Wide Web Internet Service Providers Browsers Directories SEARCH ENGINES
In the beginning, there were five: (1995- 2003)
Alta Vista: 1995 Inktomi: 1995 Google: 1998 All the web: 1999 Teoma: 2000
Search Engines: 1995-2003 Based on keyword search
Google’s algorithmic Search (based on page rank) dominates the industry
1. GOOGLE (#1 by a mile) 2. Yahoo (Which bought Inktomi, Altavista, alltheweb, and Overture in 2003) 3. MSN Live Search 4. Teoma (ask.com) To summarize: the big 4 search engines today:
Mapping the Internet Email and Instant Messaging Systems, blogs…..
Vs. WEB 1.0 The web between 1994-2004 WEB 2.0 Today
Web 2.0 is about Writing Communities peer to peer XML Blogs Conversation word of mouth web services Wikipedia Pandora Youtube WEB 1.0 is about Reading Companies client-server HTML home pages Lectures Advertising services sold over the web Encylopedia Britannica KUNI LIVE ABC.com Encylopedia Britannica KUNI LIVE ABC.com
Facebook and Twitter Brave New World of Digital Intimacy Brave New World of Digital Intimacy by Clive Thompson
Think pair share 1. Do you need to stay on Facebook just to monitor what’s being said about you? 2. Is participation on FB optional or not? If you don’t dive in, will people define you? Do you feel you HAVE to be on FB? 3. Can you imagine a Facebook for children in kindergarten, and they never lose touch with those kids for the rest of their lives? What’s that going to do to them? 4. With more self-disclosure via facebook, have you become more reflective? 5. If you grew up in a small town (in Iowa?), are there some similarities between that and Facebook?
Some facts about facebook Mark Zuckerberg, now 24, founded Facebook 2 years agoin his dorm room at Harvard site quickly amassed nine million users. Early version: took a long time to search friends’ sites, used to be more private enter newsfeed: not so public--YIKES!--people hated it ZUCHERBERG Adapted FB to choose HOW public you want your information People loved it “The bits of trivia that News Feed delivered gave them more things to talk about — Why do you hate Kiefer Sutherland? — when they met friends face to face in class or at a party.”
Some facts about facebook People felt more connected to friends FB now has 100 million users People are drawn to incessant online contact: social scientists call it “ambient awareness.” Microblogging: posting tiny updates of what you’re doing. Who cares about what you’re doing? Lots of people. Feel more connected….sense the rhythm of friends lives so much better On their own, updates are insignificant, but over time…. Similar pattern evident w/ mobile phones
questions about facebook 1. What sort of relationships are FB friends? 2. What does it mean to have hundreds of “friends” on Facebook? 3. What kind of friends are they, anyway?
thinking about facebook “Dunbar number”: human groupings naturally tail off at around 150 people “sociality haS truly exploded in people’s “weak ties” — loose acquaintances, people they knew less well. It might be someone they met at a conference, or someone from high school who recently “friended” them on Facebook, or somebody from last year’s holiday party.” “weak ties” greatly expand your ability to solve problems.”
thinking about facebook Problems with such a huge expansion of weak ties? “Psychologists and sociologists spent years wondering how humanity would adjust to the anonymity of life in the city, the wrenching upheavals of mobile immigrant labor — a world of lonely people ripped from their social ties. We now have precisely the opposite problem.” “On the internet: nobody knows if you’re a dog no longer applies….”If anything, it’s identity-constraining now…You can’t play with your identity if your audience is always checking up on you.”