Presentation on theme: "New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program."— Presentation transcript:
New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program
PurigeNSecure Membership Benefits TOWING FLAT TIRE CHANGE LOCK OUT SERVICE FUEL DELIVERY JUMP START If your car can’t be driven safely, we’ll tow you. If you’re stuck in a ditch, we’ll get you back on the road. No need to struggle with a jack or spare, getting your hands & clothes dirty. Call us and we’ll change the tire for you. Oops! You’re locked out of your own vehicle! Call us. We’ll open the door neatly and professionally. You tried to make it to the next service station, but you didn’t. We’ll bring gas to your car free of charge. (Member pays for gas) Leave your lights on by mistake & your car won’t start? No problem. We’ll boost your battery and get you back on your way. PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program Backed by ROAD HAZARD Emergency Tire Repair or Replacement. Members are entitled to $150 reimbursement.
PurigeNSecure Dealer Options Display KitsCap Kits 4 Display Kit Options All include Roadside Assistance PurigeNSecure Brochures No Minimum Purchase Caps for 10 Vehicles 30 PurigeNSecure Rack Cards 10 PurigeNSecure Membership Labels Customized with Dealer Information
PurigeN98 Display Kits + PurigeNSecure 4 Display Kit Options Professionally Packaged for high consumer acceptance Customized Dealer Branding Option for quantity orders “GOOD" Package Includes: Chrome Plated or Blue Aluminum Caps TPMS Compatible) A One (1) year PurigeNSecure Roadside Assistance & Tire Repair/Replacement Membership "BETTER" Package Includes: Chrome Plated Caps (TPMS Compatible) A One (1) year PurigeNSecure Membership PurigeN98 Pressure Check Kit "BEST" Package Includes: Chrome Plated Caps (TPMS Compatible) Bonus Compact Emergency Kit: Digital Air Pressure Gauge Pressure Check Reminder Decal First Aid Kit 11' Jumper Cables Safety Gloves Durable Storage Case
PurigeN98 Display Kits + PurigeNSecure Option 1: PK001-4 “Good” Cap Kit Kit Includes: Chrome Plated or Blue Aluminum (TPMS Compatible) Caps 1 Year of Roadside Assistance backed by Allstate® Pressure Check Reminder Decal Monthly Email Newsletter
PurigeN98 Display Kits + PurigeNSecure Option 2: PK005 “Better” Cap Kit Kit Includes: Chrome Caps 1 Year of Roadside Assistance backed by Allstate® Pressure Check Reminder Decal Digital Tire Pressure Gauge Monthly Email Newsletter
PurigeN98 Display Kits + PurigeNSecure Option 3: PK006 “Best” Cap Kit Kit Includes: Chrome Caps 1 Year of Roadside Assistance backed by Allstate® Pressure Check Reminder Decal 11’ Heavy Duty Jumper Cables Digital Tire Pressure Gauge First Aid Kit Protective Gloves Durable Storage Case Monthly Email Newsletter
Display Kit-PurigeNSecure Membership Registration Preparation 1) Remove Membership Card from Display Kit Package 2) Scratch off security coating on back of card to reveal activation code. 3) Activation Code revealed.
Cap Kit - PurigeNSecure Membership Registration Preparation 1) Peel one Membership Label from 10-Label sheet 2) Stick Label on the back of Rack Card FRONT BACK
PurigeNSecure Online Membership Registration Go to: www. purigen98.com or www.purigensecure.com Enter activation code from Label or Card into the space provided. Membership is not active until customer is registered on the website and has received confirmation of membership number. As a courtesy, dealer should register customers that do not have access to a computer and/or printer.
PurigeNSecure Online Membership Confirmation When registration is complete, customer may print registration for their records. If they have provided an email address, a confirmation will also be emailed to them. Note that your dealer information is included in your customer’s registration. Claim instructions are provided upon completion of registration. No dealer involvement is required.
PurigeNSecure Monthly Consumer Newsletter When a PurigeN98 customer registers their purchase online, their e-mail address is captured and coded to the selling dealer. Every month each customer is sent a newsletter with a reminder to check their tire pressure and return to their PurigeN98 dealer for all of their car care needs. The Newsletters focus on the economic, environmental and safety benefits of regular vehicle maintenance. Customers may also have vehicle maintenance questions answered by “Mobi”, our PurigeN98 mascot.
PurigeNSecure Monthly Consumer Newsletter The PurigeN98 Monthly Consumer Newsletter The 12th and final email instructs customers to return to their selling dealer to have another PurigeN98 service performed. Selling PurigeN98 as an annual service not only provides recurring revenue, but further “bonds” the customer to the dealer by renewing their PurigeNSecure benefits and newsletter programs.
PurigeNSecure Dealer & Customer Benefits DEALER: Allstate backed Roadside Assistance News letter reminds customer to visit you Builds a stronger customer relationship Increases Customer Loyalty & Retention Increases Customer Satisfaction Index A new revenue stream An additional selling tool High Profit No capital investment Unlimited Sales Potential Recurring Revenue A value added product offering Can be sold through F & I Dept. Can be sold through Tire Dept. Can be sold through Parts Dept. Sales team can benefit CUSTOMER: A tangible benefit of nitrogen inflation News letter monthly with automotive tips Nationwide provider network Peace of mind 24/7 Allstate Reliability: Towing Fuel Delivery Tire Change Jump Start Lock-Out Service
SALES IDEAS: Incentive News letter benefit to dealer, customer retention Adding to partnership More than one provider plus Used car sales/pre load F&I Tire sales Continued annual sales opportunity Menu selling Sales team can benefit Peace of mind Current customers PurigeNSecure Profit Center