Presentation on theme: "Bcube mission We can provide smart solutions to satisfy market needs We are not selling products but offering the best solutions for the business success."— Presentation transcript:
Bcube mission We can provide smart solutions to satisfy market needs We are not selling products but offering the best solutions for the business success of our customers We are market leaders thanks to the quality of our services
How does a seller become “The smart fitness partner” of a company? Following a pattern that goes from BEING A SELLER OF GOODS AND SERVICES TO BECOMING AN ADVISORY SELLER
Who are the ADVISORY SELLERS? A professional who is able to give you suggestions, advice and opinions concerning the area in which he carries out his own activity “ A professional who is able to give you suggestions, advice and opinions concerning the area in which he carries out his own activity” Authoritative Creative Timely Loyal
ADVISORY SELLER EXECUTIVE Competition analysisCompetition analysis Quality/Price ratioQuality/Price ratio Investment/ paybackInvestment/ payback Economic situation of the fitness centreEconomic situation of the fitness centre Development of the companyDevelopment of the company Marketing and CommunicationMarketing and Communication Financial InstrumentsFinancial Instruments LogisticsLogistics TECHNICAL MANAGER Functions of the productsFunctions of the products Various training methods availableVarious training methods available Equipment versatilityEquipment versatility Technical Training Technical Training New trends in the fitness sectorNew trends in the fitness sector MaintenanceMaintenance ServicingServicing
MARKET ANALYSIS Characteristics Needs Development Forecasts DEVELOPING A PROPOSAL Technical aspects Economic aspects Management LAUNCHING THE PROPOSAL IN THE MARKET
Identification and Overlapping Client /market (culture) Bcube culture of partnership Product Solution for the company’s development
The market Fitness “core business” Complementary market Macro market Hotel Med Sport Scuole Army
SMART THINK PROJECT Our aim is to become leading exponent of MOTOR INTELLIGENCE in the market We intend to CHANGE THE RULEBOOK for strength training equipment. How? By creating products and services that differentiate and position Bcube in a class of its own as regards equipment and workout possibilities.
Well being Emphasis on performance Fitness Distorted perception of body Body Building Overall psycho- physical balance No role model Market size
Motor intelligence Qualitative Physical qualities Quantitative resistance strength speed mobility and muscular flexibility coordination balance rhythm reaction differentiation spatial orientation Until now all emphasis in the gym has been on quantity.
The brain learns from movement and uses the body to give shape to its vision. “one paints with the mind, not with a brush”
The capacity for movement of the shoulder is greater than any other articulation. It makes us different and superior to all other species.
Familiar Easy-to-use Functional “The Style that Bcube maintains for every line is familiar to everybody… you are more attracted by something known instead of something unknown !!!!” RADIO SPEED/ FUEL/
Reliable “An Eye for details and an accurate selection and study of our products makes Bcube a reliable company” Research & Development Quality System After Sales Service
Ergonomics Elegant like a Rolls Royce Comfortable like a Sofa
Treadmill TR 1903 Minimum speed (0.5 Kmh) Step-up height (21 cm) PC connection Hand sensors AC motor 3 HP Motor Analogical Display All data on line RDS integrated radio Smart card reader Colours Designer Giugiaro
Evaluation Criteria Choosen itemsImportance Minimum speed >=0.5 KM = 10 > 0.5 to 1 Km. = 5 > 1 Km = 2 Max Speed5 Max Inclination5 Step up Hight <= 20 cm. = 10 > 20 cm. = 5 Self Lubrification10 Hend Sensors10 AC Motor10 Max Power HP10 Pre Set Programs5 Constant Hart Rate Program5 Fitness Test2 Analogical Display10 Colours5 Choice of Language5 Price-
Why complete the guarantee? Your responsibility. Helps us implement guarantee correctly. Facilitates product feedback and improvement.
Bcube ® replaces or repairs defective parts/components 2 years from purchase date. Exceptions: treadmill inverter. Also all belts, cables, padding. Labour costs from first year will be paid by distributor. The Bcube ® guarantee
When the guarantee is invalid… Negligence, incorrect operation/maintenance, failure to read manual. Non-authorised maintenance, spares, modifications. Voltage surges Excessive temperature changes or humidity.
Guarantee - Warranty Complete with following: - Serial number - Official stamp Add copy of sales invoice