2. We can provide smart solutions to satisfy market needs
Bcube mission
We can provide smart solutions to satisfy market needs
We are not selling products but offering the best solutions for the business success of our customers
We are market leaders thanks to the quality of our services

3. BEING A SELLER OF GOODS AND SERVICES BECOMING AN ADVISORY SELLER
How does a seller become “The smart fitness partner” of a company?
Following a pattern that goes from
BEING A SELLER OF GOODS AND SERVICES TO
BECOMING AN ADVISORY SELLER

4. Authoritative Creative Timely Loyal
Who are the ADVISORY SELLERS?
“ A professional who is able to give you suggestions, advice and opinions concerning the area in which he carries out his own activity”
Authoritative
Creative
Timely
Loyal

5. ADVISORY SELLER EXECUTIVE Competition analysis TECHNICAL MANAGER
Quality/Price ratio
Investment/ payback
Economic situation of the fitness centre
Development of the company
Marketing and Communication
Financial Instruments
Logistics
TECHNICAL MANAGER
Functions of the products
Various training methods available
Equipment versatility
Technical Training
New trends in the fitness sector
Maintenance
Servicing

6. Development Forecasts LAUNCHING THE PROPOSAL IN THE MARKET
MARKET ANALYSIS
Characteristics
Needs
Development Forecasts
DEVELOPING A PROPOSAL
Technical aspects
Economic aspects
Management
LAUNCHING THE PROPOSAL IN THE MARKET

7. Client /market (culture) Identification and Overlapping Product Bcube
Solution for the company’s development
Bcube
culture of partnership

8. The market Fitness Hotel Med Sport Scuole Army Macro market
Complementary market
Hotel
Med
Fitness
“core business”
Sport
Scuole
Army

9. PRODUCTS

10. We intend to CHANGE THE RULEBOOK for strength training equipment.
SMART THINK PROJECT
Our aim is to become leading exponent of MOTOR INTELLIGENCE in the market
We intend to CHANGE THE RULEBOOK for strength training equipment.
How? By creating products and services that differentiate and position Bcube in a class of its own as regards equipment and workout possibilities.

11. Body Building Fitness Well being
Distorted perception of body
Fitness
Emphasis on performance
Well being
Overall psycho-physical balance
No role model
Market size

12. Until now all emphasis in the gym has been on quantity.
Physical qualities
Quantitative
Motor intelligence
Qualitative
coordination
balance
rhythm
reaction
differentiation
spatial orientation
resistance
strength
speed
mobility and muscular flexibility
Until now all emphasis in the gym has been on quantity.

13. The brain learns from movement and uses the body to give shape to its vision.
“one paints with the mind, not with a brush”

14. The capacity for movement of the shoulder is greater than any other articulation. It makes us different and superior to all other species.

29. GOAL ITS OWN CHARACTERISTIC; ITS POSITIONING IN THE MARKET.
“TO PROVIDE YOU THE RIGHT KEYS TO SELL BCUBE PRODUCT BY USING “:
ITS OWN CHARACTERISTIC;
ITS POSITIONING IN THE MARKET.

30. Marketing Council 2003 Part II
Contents:
Communication Keys
EL 1903 – Bcube Elliptical
Bcube Products Positioning
Warranty & After Sales Service

31. Communication Keys
DESIGN
DISPLAY
COLOUR

32. DESIGN
Aesthetics
Know-How
Ergonomics

33. Aesthetics
Sinuous like a beautiful girl
Coloured like the rainbow

34. Know-How
Familiar
Easy-to-use
Functional
Reliable

35. Familiar Easy-to-use Functional
RADIO
SPEED/
FUEL/
“The Style that Bcube maintains for every line is familiar to everybody… you are more attracted by something known instead of something unknown !!!!”

36. Reliable
“An Eye for details and an accurate selection and study of our products makes Bcube a reliable company”
Research & Development
Quality System
After Sales Service

37. Ergonomics
Elegant like a Rolls Royce
Comfortable like a Sofa

38. Stairmaster
Cybex
Technogym
Life Fitness

39. That’s great !

40. DISPLAY
Innovative
Immediate
Familiar
Analogical console

41. COLOUR
EXECUTIVE GREY
“Indicates that the dreamer has the Spiritual Gift of Intuition”
It Means:
Intelligence
Dignity
Maturity

42. COLOUR
HAPPY YELLOW
“Just think of the golden yellow sunshine and you’ll feel your spirits lift”
It makes you feel:
Optimistic
Adaptable
Happy

43. COLOUR
SKY BLUE
“Looking at blue relaxes the central nervous system… beneficial to the mind & body”
It represents:
Calm and Tranquillity
Depth and Stability
Sky and Sea

44. Marketing Council 2003 Part II
Contents:
Communication Keys
EL 1903 – Bcube Elliptical
Bcube Products Positioned
Warranty & After Sales Service

45. EL ELLIPTICAL
A new piece of equipment going towards completing the Bcube cardio “world”.

46. EL 1903 - ELLIPTICAL Bio mechanically advanced Ergonomic Self powered
Attractive design
Familiar

47. EL ELLIPTICAL
Bio mechanically advanced
Ergonomic
Self powered

48. - The Bcube Innovation -
EL ELLIPTICAL
- The Bcube Innovation -
Bcube movement
Footpads
Pivot
Rotating element

49. EL ELLIPTICAL
The pivot anchored to the lower part of the frame makes the movement more linear and similar to the natural human stride

50. EL ELLIPTICAL
Closer to a treadmill, as far as walking stress is concerned. It reduces the impact of the feet continuously stamping on the ground

51. “Looking at the past to renew the future”
EL ELLIPTICAL
“Looking at the past to renew the future”
PRECOR
LIFE FITNESS

52. EL 1903 - ELLIPTICAL PRECOR Precor movement Sliding wheels Pin
Adjustable track
Footpads
Rotating element

53. EL 1903 - ELLIPTICAL LIFE FITNESS L.F. Movement Rotating element
Oscillating boom
Rotating element
Eccentric system - patented
Footpads

54. EL ELLIPTICAL
COMPARISON CHART

55. EL ELLIPTICAL

56. EL ELLIPTICAL
Attractive design
Family feeling

57. EL ELLIPTICAL
RB1903
VB1903
EL1903
TR1903

58. EL ELLIPTICAL
WHAT'S NEXT?

59. Marketing Council 2003 Part II
Contents:
Communication Keys
EL 1903 – Bcube Elliptical
Bcube Products Positioning
Warranty & After Sales Service

60. BCUBE PRODUCTS POSITIONING
Some evaluations on Bcube products positioning

61. BCUBE BENCHMARKERS

62. Recumbent Bike RB 1903 Alternator Self Powered PC Connection
Hand Sensors
Analogical Display
All data on line
RDS integrated radio
Smart card reader
Colours
Designer Giugiaro

63. Recumbent Bike RB 1903 (1)

64. Recumbent Bike RB 1903 (2)

65. Evaluation Criteria Choosen items Importance Self Powered 10
PC connection 5
Hand sensors
Pre set programs
Constant hart rate program
Constant power program
Fat burning program 2
Fitness Test
Analogical Display
Colours
Choice of Language
Price -

66. Market Positioning

67. Vertical Bike VB 1903 (1) Alternator Self Powered PC Connection
Hand Sensors
Analogical Display
All data on line
RDS integrated radio
Smart card reader
Colours
Designer Giugiaro

68. Vertical Bike VB 1903 (1)

69. Vertical Bike VB 1903 (2)

70. Evaluation Criteria Choosen items Importance Self Powered 10
PC connection 5
Hand sensors
Pre set programs
Constant hart rate program
Constant power program
Fat burning program 2
Fitness Test
Analogical Display
Colours
Choice of Language
Price -

71. Market Positioning

72. Treadmill TR 1903 Minimum speed (0.5 Kmh) Step-up height (21 cm)
PC connection
Hand sensors
AC motor
3 HP Motor
Analogical Display
All data on line
RDS integrated radio
Smart card reader
Colours
Designer Giugiaro

73. Treadmill TR 1903 (1)

74. Treadmill TR 1903 (2)

75. Constant Hart Rate Program
Evaluation Criteria
Choosen items
Importance
Minimum speed
>=0.5 KM = 10
> 0.5 to 1 Km. = 5
> 1 Km = 2
Max Speed 5
Max Inclination
Step up Hight
<= 20 cm. = 10
> 20 cm. = 5
Self Lubrification 10
Hend Sensors
AC Motor
Max Power HP
Pre Set Programs
Constant Hart Rate Program
Fitness Test 2
Analogical Display
Colours
Choice of Language
Price -

76. Market Positioning

77. Marketing Council 2003 Part II
Contents:
Communication Keys
EL 1903 – Bcube Elliptical
Bcube Products Positioned
Warranty & After Sales Service

78. Technical assistance

79. Technical Assistance
Permanent staff of 5 liasing with logistics and customer services
Extensive warehousing and testing facilities

80. Research and development
Client feedback
Research and development
Technical assistance
Distributor
Client

81. Know-how Full documentation On-line help (telephone / fax / e-mail)
Training courses
Company presence where required

82. Serial no.
Complete and return.

83. Why complete the guarantee?
Your responsibility.
Helps us implement guarantee correctly.
Facilitates product feedback and improvement.

84. The Bcube® guarantee
Bcube® replaces or repairs defective parts/components 2 years from purchase date.
Exceptions: treadmill inverter. Also all belts, cables, padding.
Labour costs from first year will be paid by distributor.

85. When the guarantee is invalid…
Negligence, incorrect operation/maintenance, failure to read manual.
Non-authorised maintenance, spares, modifications.
Voltage surges
Excessive temperature changes or humidity.

86. Guarantee - Warranty Complete with following: - Serial number
- Official stamp
Add copy of sales invoice

87. Recommended spares: Bikes VB/RB1903
Display J
Lower board KEQ00008
Battery kit KEJ00012
Polar spares -
Alternator JM000023
RS232 J
Fuses KN000005

88. Recommended spares: Treadmill TR1903
Display JM000045
Lower board JE000035
Power cable KN000019
Polar spares -
Fuses KN000020