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Bcube mission We can provide smart solutions to satisfy market needs We are not selling products but offering the best solutions for the business success.

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Presentation on theme: "Bcube mission We can provide smart solutions to satisfy market needs We are not selling products but offering the best solutions for the business success."— Presentation transcript:

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2 Bcube mission We can provide smart solutions to satisfy market needs We are not selling products but offering the best solutions for the business success of our customers We are market leaders thanks to the quality of our services

3 How does a seller become “The smart fitness partner” of a company? Following a pattern that goes from BEING A SELLER OF GOODS AND SERVICES TO BECOMING AN ADVISORY SELLER

4 Who are the ADVISORY SELLERS? A professional who is able to give you suggestions, advice and opinions concerning the area in which he carries out his own activity “ A professional who is able to give you suggestions, advice and opinions concerning the area in which he carries out his own activity” Authoritative Creative Timely Loyal

5 ADVISORY SELLER EXECUTIVE Competition analysisCompetition analysis Quality/Price ratioQuality/Price ratio Investment/ paybackInvestment/ payback Economic situation of the fitness centreEconomic situation of the fitness centre Development of the companyDevelopment of the company Marketing and CommunicationMarketing and Communication Financial InstrumentsFinancial Instruments LogisticsLogistics TECHNICAL MANAGER Functions of the productsFunctions of the products Various training methods availableVarious training methods available Equipment versatilityEquipment versatility Technical Training Technical Training New trends in the fitness sectorNew trends in the fitness sector MaintenanceMaintenance ServicingServicing

6 MARKET ANALYSIS Characteristics Needs Development Forecasts DEVELOPING A PROPOSAL Technical aspects Economic aspects Management LAUNCHING THE PROPOSAL IN THE MARKET

7 Identification and Overlapping Client /market (culture) Bcube culture of partnership Product Solution for the company’s development

8 The market Fitness “core business” Complementary market Macro market Hotel Med Sport Scuole Army

9 PRODUCTS

10 SMART THINK PROJECT Our aim is to become leading exponent of MOTOR INTELLIGENCE in the market We intend to CHANGE THE RULEBOOK for strength training equipment. How? By creating products and services that differentiate and position Bcube in a class of its own as regards equipment and workout possibilities.

11 Well being Emphasis on performance Fitness Distorted perception of body Body Building Overall psycho- physical balance No role model Market size

12 Motor intelligence Qualitative Physical qualities Quantitative resistance strength speed mobility and muscular flexibility coordination balance rhythm reaction differentiation spatial orientation Until now all emphasis in the gym has been on quantity.

13 The brain learns from movement and uses the body to give shape to its vision. “one paints with the mind, not with a brush”

14 The capacity for movement of the shoulder is greater than any other articulation. It makes us different and superior to all other species.

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29 GOAL “ TO PROVIDE YOU THE RIGHT KEYS TO SELL BCUBE PRODUCT BY USING “: ITS OWN CHARACTERISTIC; ITS POSITIONING IN THE MARKET.

30 Marketing Council 2003 Part II Contents:  Communication Keys  EL 1903 – Bcube Elliptical  Bcube Products Positioning  Warranty & After Sales Service

31 Communication Keys DESIGN DISPLAY COLOUR

32 DESIGN Aesthetics Know-How Ergonomics

33 Aesthetics Sinuous like a beautiful girl Coloured like the rainbow

34 Know-How Familiar Easy-to-use Functional Reliable

35 Familiar Easy-to-use Functional “The Style that Bcube maintains for every line is familiar to everybody… you are more attracted by something known instead of something unknown !!!!” RADIO SPEED/ FUEL/

36 Reliable “An Eye for details and an accurate selection and study of our products makes Bcube a reliable company”  Research & Development  Quality System  After Sales Service

37 Ergonomics Elegant like a Rolls Royce Comfortable like a Sofa

38 Cybex Stairmaster Technogym Life Fitness

39 That’s great !

40 DISPLAY Innovative Immediate Familiar Analogical console

41 COLOUR EXECUTIVE GREY “Indicates that the dreamer has the Spiritual Gift of Intuition” It Means: Intelligence Dignity Maturity

42 COLOUR HAPPY YELLOW “Just think of the golden yellow sunshine and you’ll feel your spirits lift” It makes you feel: Optimistic Adaptable Happy

43 COLOUR SKY BLUE “Looking at blue relaxes the central nervous system… beneficial to the mind & body” It represents: Calm and Tranquillity Depth and Stability Sky and Sea

44 Marketing Council 2003 Part II Contents:  Communication Keys  EL 1903 – Bcube Elliptical  Bcube Products Positioned  Warranty & After Sales Service

45 EL 1903 - ELLIPTICAL A new piece of equipment going towards completing the Bcube cardio “world”.

46 EL 1903 - ELLIPTICAL Bio mechanically advanced Ergonomic Self powered Attractive design Familiar

47 EL 1903 - ELLIPTICAL Bio mechanically advanced Ergonomic Self powered

48 EL 1903 - ELLIPTICAL - The Bcube Innovation - Bcube movement Pivot Footpads Rotating element

49 EL 1903 - ELLIPTICAL The pivot anchored to the lower part of the frame makes the movement more linear and similar to the natural human stride

50 EL 1903 - ELLIPTICAL Closer to a treadmill, as far as walking stress is concerned. It reduces the impact of the feet continuously stamping on the ground

51 EL 1903 - ELLIPTICAL “Looking at the past to renew the future” PRECOR LIFE FITNESS

52 EL 1903 - ELLIPTICAL PRECOR Pin Adjustable track Sliding wheels Footpads Rotating element Precor movement

53 EL 1903 - ELLIPTICAL LIFE FITNESS Oscillating boom Footpads Eccentric system - patented Rotating element L.F. Movement

54 EL 1903 - ELLIPTICAL COMPARISON CHART

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56 Attractive design Family feeling

57 EL 1903 - ELLIPTICAL

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59 Marketing Council 2003 Part II Contents:  Communication Keys  EL 1903 – Bcube Elliptical  Bcube Products Positioning  Warranty & After Sales Service

60 BCUBE PRODUCTS POSITIONING Some evaluations on Bcube products positioning

61 BCUBE BENCHMARKERS

62 Recumbent Bike RB 1903 Alternator Self Powered PC Connection Hand Sensors Analogical Display All data on line RDS integrated radio Smart card reader Colours Designer Giugiaro

63 Recumbent Bike RB 1903 (1)

64 Recumbent Bike RB 1903 (2)

65 Evaluation Criteria Choosen itemsImportance Self Powered10 PC connection5 Hand sensors10 Pre set programs5 Constant hart rate program5 Constant power program5 Fat burning program2 Fitness Test2 Analogical Display10 Colours5 Choice of Language5 Price-

66 Market Positioning

67 Vertical Bike VB 1903 (1) Alternator Self Powered PC Connection Hand Sensors Analogical Display All data on line RDS integrated radio Smart card reader Colours Designer Giugiaro

68 Vertical Bike VB 1903 (1)

69 Vertical Bike VB 1903 (2)

70 Evaluation Criteria Choosen itemsImportance Self Powered10 PC connection5 Hand sensors10 Pre set programs5 Constant hart rate program5 Constant power program5 Fat burning program2 Fitness Test2 Analogical Display10 Colours5 Choice of Language5 Price-

71 Market Positioning

72 Treadmill TR 1903 Minimum speed (0.5 Kmh) Step-up height (21 cm) PC connection Hand sensors AC motor 3 HP Motor Analogical Display All data on line RDS integrated radio Smart card reader Colours Designer Giugiaro

73 Treadmill TR 1903 (1 )

74 Treadmill TR 1903 (2)

75 Evaluation Criteria Choosen itemsImportance Minimum speed >=0.5 KM = 10 > 0.5 to 1 Km. = 5 > 1 Km = 2 Max Speed5 Max Inclination5 Step up Hight <= 20 cm. = 10 > 20 cm. = 5 Self Lubrification10 Hend Sensors10 AC Motor10 Max Power HP10 Pre Set Programs5 Constant Hart Rate Program5 Fitness Test2 Analogical Display10 Colours5 Choice of Language5 Price-

76 Market Positioning

77 Marketing Council 2003 Part II Contents:  Communication Keys  EL 1903 – Bcube Elliptical  Bcube Products Positioned  Warranty & After Sales Service

78 Technical assistance pwells@bcube.it

79 Technical Assistance Permanent staff of 5 liasing with logistics and customer services Extensive warehousing and testing facilities

80 Client feedback Research and development Technical assistance Distributor Client

81 Know-how Full documentation On-line help (telephone / fax / e-mail) Training courses Company presence where required

82 Serial no. Complete and return.

83 Why complete the guarantee? Your responsibility. Helps us implement guarantee correctly. Facilitates product feedback and improvement.

84 Bcube ® replaces or repairs defective parts/components 2 years from purchase date. Exceptions: treadmill inverter. Also all belts, cables, padding. Labour costs from first year will be paid by distributor. The Bcube ® guarantee

85 When the guarantee is invalid… Negligence, incorrect operation/maintenance, failure to read manual. Non-authorised maintenance, spares, modifications. Voltage surges Excessive temperature changes or humidity.

86 Guarantee - Warranty  Complete with following: - Serial number - Official stamp  Add copy of sales invoice

87 Recommended spares: Bikes VB/RB1903 DisplayJ0000008 Lower boardKEQ00008 Battery kitKEJ00012 Polar spares- AlternatorJM000023 RS232J0000017 FusesKN000005

88 Recommended spares: Treadmill TR1903 DisplayJM000045 Lower boardJE000035 Power cableKN000019 Polar spares- FusesKN000020


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