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Entreprenuers: Anna Nguyen, Ameena Khan, David Nickel, Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson.

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Presentation on theme: "Entreprenuers: Anna Nguyen, Ameena Khan, David Nickel, Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson."— Presentation transcript:

1 Entreprenuers: Anna Nguyen, Ameena Khan, David Nickel, Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

2 Mission Statement We are committed to creating the world's leading nail polish that provides customers a stylish and longer lasting solution that will revolutionize the cosmetic industry. --Iris Colors We are committed to creating the world's leading nail polish that provides customers a stylish and longer lasting solution that will revolutionize the cosmetic industry. --Iris Colors

3 Problem Inconvenience of repainting nails Tip wear and shrinkage Time and cost consumption at nail salons 40% of nail polish users experienced cracking within 1 week of painting their nails.* * Primary Research Survey Results

4 Our solution at your finger tips Iris colors combines high-quality, stylish nail polish with a self-healing solution. Our self-healing solution is derived from natural substances, it is completely safe. Hassle free, easy to apply Cost and time effective Fast Drying

5 Style meets technology Fast drying Long lasting colors Easy to apply Natural, fake, acrylic, & gel

6 Value Adding Strategy We add value to our product by taking what would otherwise be a normal nail polish, and adding several key, natural ingredients. The result is a self healing nail polish that looks better and lasts longer than any other nail polish on the market. Self healing techonology available for natural, fake, acrylic, & gel

7 Our Distinctive Resources Aside from the normal "nail polish" mixtures we will use: Chitosan Oxetane

8 Revenue Generation Sell to premium cosmetic retailers such as MAC, Sephora, or Ulta. Distribute products to major cosmetic distributors throughout the country. Charge premium for our patented self healing technology.

9 The Value Chain Inboun d Logisti c Purchase chemical ingredients from BASF. Plant Scheduling Plant Capacity Operat ions Combine the chemical with our natural ingredients. Bottling & Packaging Quality Control Outbo und Logisti c Inventory Management Distribute to major cosmetic retailers and distributors. On Time Delivery Market ing & Sales Pricing Placement Promotions Servic e Customer Call Center Customer Survey In-store Inventory

10 Iris Quality Self healing technology Longer lasting without compromise Patented idea, eliminating the competition Creates an innovative brand reputation

11 How much do women spend on nail polish? Survey says… spends $1-$10 on polish a month 20 % spends $11-$20 on polish a month 44 % spends $21-$30 on polish a month. 24 %

12 Survey says… change polish daily 52% change polish daily 32% change polish daily 10%

13 Market Overview The Nail Care Market in the U.S probes deeply into the fashion industry. Nail centric fashion culture that has transformed women’s nails into fashion accessories Innovative fashion-forward nail care products that empower women to imitate nail salon effects in their own home in a cost-effective way.

14 Market Trends and Growth

15 Market Entry Entry barrier is high due to large companies such as OPI, Essie, China Glaze, Avon. The largest competitors will compete with one another, and our company will be able to gain market share and a loyal consumer while staying under the radar. Our products will last longer than our competitors with innovative self healing technology.

16 Start - Operations Order processing, forecasting, and inventory management Forecasting, order processing, and inventory will be managed by Oracle Orders are processed online and through phone Procurement Materials will be purchased from BASF chemical company Chitosan and Oxtetane Bottling and packaging will be outsourced Inbound Logistics Raw materials are shipped from BASF Chemicals via truck Real time inventory updates Manufacturing Nail Polish is manufactured and stored on site to ensure quality Stored in large containers until shipping to bottlers

17 Operations Continued Outbound Logistics On time delivery to bottlers with order tracking via truck Bottlers will distribute to affiliated retailers After Service Sales Inventory Management for retailers Display Setup for retailers Customer Service available via phone and Personnel, facilities, and equipment required Oracle System, hardware for computers Plant that will handle manufacturing, temporary storage, and shipping to bottlers Mixing machinery, Storage Bottles Manufacturing employees, truck drivers, inventory managers, customer service personnel

18 Marketing Target Market – High-End cosmetic retailers Market Positioning – Mid-high quality nail polish segment Marketing Strategy and budget - Offer promotions and service to retailers Advertising, promotion, distribution - First shipment and product display is free, Quantity discounts will be offered for high quantity buyers Pricing Strategy and sales forecasts – Pricing will be around $10 to the retailers and 45,000 units are expected to break even Target Market – High-End cosmetic retailers Market Positioning – Mid-high quality nail polish segment Marketing Strategy and budget - Offer promotions and service to retailers Advertising, promotion, distribution - First shipment and product display is free, Quantity discounts will be offered for high quantity buyers Pricing Strategy and sales forecasts – Pricing will be around $10 to the retailers and 45,000 units are expected to break even

19 Advertisements will be created in-house by our team of expert artists.

20 Advertisements

21 Risk Assessment Technical Risk –Low Risk Market Risk – High risk due to the number of competitors, possible imitation, and/or retaliation Cost Structure – Medium risk relative to competitors Financial Risk – Medium risk is due to high start-up costs and assumptions of sales Operations Risk – Low Risk

22 Stop - Competition Matrix

23 Sales Projection Break-even $675,136

24 Funding & Investment Data Initial Investment Needed: $1,142,117 ROI: times initial investment Profit Margin: 36.52% (at year 5) Payback Period: 2.25 years 1 st Profit: 1.5 years Break-even: $675,136 at 67,154 units Initial Investment Needed: $1,142,117 ROI: times initial investment Profit Margin: 36.52% (at year 5) Payback Period: 2.25 years 1 st Profit: 1.5 years Break-even: $675,136 at 67,154 units

25 Income Statement (5 Year)

26 Year 1Year 2Year 3Year 4Year 5 Q 1Q 2Q 3Q 4 Research Development Product Production Logistics Retail Partnerships Positive Cash Flow Breakeven Nail Polish Production Advertising Investment $ Earn Expected Revenue Payback Investors Road Map

27

28 Back-up Slides

29 Survey Results What are your most favorite nail polish brands?

30 Survey Results How often do you change polish because they are chipped/ looks bad?

31 Survey Results How much do you spend on nail polish each month?

32 Survey Results Would you like to pay a little more for longer lasting nail polish?

33 Competition Matrix Expanded

34 Operations Expenses

35 Income Statement (Expanded)


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