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LEVI STRAUSS Natacha Jerome. History ◦ Levi Strauss and Company was founded in 1853 by Levi Strauss and Jacob Davis in San Francisco, CA ◦ The blue jean.

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Presentation on theme: "LEVI STRAUSS Natacha Jerome. History ◦ Levi Strauss and Company was founded in 1853 by Levi Strauss and Jacob Davis in San Francisco, CA ◦ The blue jean."— Presentation transcript:

1 LEVI STRAUSS Natacha Jerome

2 History ◦ Levi Strauss and Company was founded in 1853 by Levi Strauss and Jacob Davis in San Francisco, CA ◦ The blue jean was born on May 20, 1873 ◦ It was created to provide the durability that men needed in their work clothing during the Gold Rush

3 ◦ According to our historian, Lynn Downey, The blue jean was the only article of clothing to be carried over from the 19th century into the 20th century ◦ The blue jean transcends history ◦ It was there at the fall of the Berlin wall, ◦ During the protests of the Vietnam War ◦ Civil Rights demonstrations ◦ Women’s Rights Demonstrations

4 “A Style for Every Story” ◦ Divisions ◦ There are three divisions within the Levi Strauss Company: ◦ Men, Women, and Kid & Baby ◦ Products ◦ Jackets, dresses, accessories, t-shirts, jeans ◦ Within every division the item we sell the most is our blue jean ◦ We have over 50 different styles of jeans with 4 different fits ranging from slight to supreme curve for women

5 Demographics ◦ Operates within 3 geographic regions: ◦ Americas ◦ Europe ◦ Asia/Pacific

6 Vision ◦ “Levi Strauss & Co. is driven by strong values, creativity and hard work. Using innovative, sustainable and progressive practices isn’t just how we make our jeans and other products — it’s a principle we value in all of our work” -Message from our CEO, Chip Bergh

7 Environmental Initiative ◦ Levi Strauss is a company that prides itself on innovation, sustainability, and progress. As much as our product is sought after, we are constantly looking for ways to improve our business. We are a company about business, but we do take into account that sustainability is the foundation of future success. That is why we implement guidelines to protect the communities of the factory workers that make our products.

8 Commitment to Client Satisfaction ◦ Since the day that Levi Strauss and Jacob Davis created the first pair of blue jeans, Levi Strauss has been about the customer ◦ The blue jean was created as a durable work pant men ◦ As the reputation of the blue jean grew the company sought out new ways to retain customers ◦ They branched out into different product lines and now carry t-shirts, accessories, dresses, and so much more

9 Testimonials from Past Customers ◦ “ The fit of Levis jeans is incredible!” ◦ “The jeans enhanced my physique. Love them!” ◦ “Levi Strauss & Co. is making strives in the communities they serve. With sustainability and environmental protection are high on their list, the company and their product have no competition.” ◦ “ The affordability and durability of their products is better than any of their higher priced competitors, especially Diesel”

10 Trucker Fit Description ◦ This executive style jean jacket is one of a kind and is a staple to any wardrobe ◦ The slim cropped length makes it suitable to go over your favorite slacks, jeans, and dresses ◦ Made from 100% denim ◦ Adjustable back closure

11 Pictures

12 Sizes ◦ The Jacket will be offered in the following sizes: ◦ Extra small ◦ Small ◦ Medium ◦ Large ◦ Extra large ◦ All jackets are true to size ◦ Whether a size extra small or extra large, each jacket will have the same look

13 Variations ◦ The jacket is available in two different cuts and colors ◦ The Authentic Trucker Jacket and Cinched Trucker Jacket ◦ The available colors are: Windy Grey and classic blue jean

14 Demand ◦ Currently Levi Strauss holds 60 % of the jean sales in the world ◦ Success is due to diversification ◦ The brands: ◦ Levi’s ◦ Dockers ◦ Denizen

15 Advertisement ◦ We advertise our products through many different outlets ◦ Television ◦ Online and in-store advertisements ◦ Our best source of advertisement is from our satisfied customers who rave about our product

16 Competitor Comparison ◦ Our main competitor is Diesel. The main distinctions between Levi and Diesel products is the fact that Levi’s offers a variety of practical styles, while Diesel offers strictly the couture look. The MSRP is also higher with Diesel products, which makes it a brand that caters to a niche population.

17 Competitor Comparison ◦ The main differences between the two jackets: ◦ The Diesel jackets run small and do not fit the same with every size ◦ There is no authenticity in the styles of jackets and makes it hard for the customer to wear it with several different outfits

18 Style Benefit ◦ The key component to Levi Strauss products is the level of quality they provide. In addition to this jacket being one of a kind, it is classic in that it is true to the design of the original blue jean created by Mr. Strauss and Mr. Davis. ◦ The jacket is an executive style jacket that can be worn in any setting. The cropped look allows it to be paired with a pair of jeans or dress pants.

19 According to Consumer Reports, Levi holds 60% of the Market Share within the jean industry. This is because they are able to provide their customers with quality products, that keep them coming back.

20 Pricing ◦ The investment would be a low wholesale price of $40.00 per jacket ◦ Manufacturer Suggested Retail Price is $59.95 ◦ Discounts ◦ Investments on orders greater than 100 jackets will be $36 per jacket

21 Option 1- Suggested Order ◦ Investment ◦ 100 jackets= $3600 ◦ 100x $36 per jacket ◦ Profit per Jacket : MSRP- Investment per jacket ◦ $59.95-$36.00= $23.95 ◦ Profit for the entire order ◦ $23.95x 100= $2395 ROI Payback Period Number of Jackets MSRP X # of add. Jackets= PROFIT $59.95 X 25= $59.95 X 25= $ $59.95 X 25= $ $59.95 X 25= $ ROI= Investme nt-Profit ($3600) = ($ ) ($ ) + $ =($602.50) ($602.50) + $ = $ $ $ = $2395

22 Option 2 ◦ Investment ◦ 60 jackets= $2400 ◦ 60x$40per jacket ◦ Profit per Jacket: MSRP- Investment per Jacket ◦ $59.95-$40= $19.95 ◦ Profit for the entire order ◦ $19.95 x60= $1197 ROI Payback Period Number of Jackets MSRP X # of add. Jackets= PROFIT $59.95 X 15= $ $59.95 X 15= $ $59.95 X 15= $ $59.95 X 15= $ ROI= Investme nt-Profit ($2400) + $ = ($ ) ($ ) + $ = ($601.50) ($601.50) + $899.25= $ $ $ = $1197

23 Option 3 ◦ Investment ◦ 40 jackets=$1600 ◦ 40x$40 per jacket ◦ Profit per Jacket MSRP- Investment per jacket ◦ $59.95-$40= $19.95 ◦ Profit for the entire order ◦ $19.95x40 = $798 ROI Payback Period Number of Jackets MSRP X # of Jackets= PROFIT $59.95 X 10= $ $59.95 X 10= $ $59.95 X 10= $ $59.95 X 10= $ ROI= Investmen t-Profit ($1600) + $ = ($ ) ($ ) + $ = ($401) ($401) + $599.50= $ $ $ = $798

24 Order Guidelines ◦ The order takes 2 weeks to be processed ◦ The buyer is required to pay 50% of the investment upon arrival of merchandise ◦ The remaining 50% of the investment is due 3 weeks after the order has arrived

25 Warranty ◦ Full refund on damaged or faulty merchandise ◦ If you are not satisfied with the sales of the jackets you can return unsold jackets for a full refund or credit to be used towards other Levi Strauss items ◦ Levi Strauss sales representative will be able to assist with the following: ◦ Product placement in order to maximize space ◦ Construction of free-standing display that will limit back stock of jackets ◦ Further questions that may arise


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